If you are planning to start your own online business then the first thing you will need is a website. The website is much like a physical store. If you look at a store from the outside and you see things that you like and the store seems inviting then you will more likely go in and visit. When it comes to websites, you need to pay as much attention to design as you would in the physical world. Good website design and good usability are two of the most important things that you have to pay attention when building a website.
Before you even start designing the website (or have someone else design the website for you) you will need to create a plan of action and write down each category, pages and other website elements that the finalized website will have. This way you will have a clear notion of how you would like your website to look and function.
Designing a website is not only about shapes and colors. You need to pay extra attention to where everything is placed so that visitors will be able to find exactly what they are looking for without having to think about it. Information architecture is another major factor that you will need to take into consideration. Since the people visiting your website are going to look for information (whether it is information about the product or service you are selling or information in general) you will need to put some thought in the way you present your information to them. There are certain techniques that seem to work better than others. We won’t be going into detail on information architecture in this article; however, you should know that there are entire books written on this subject and you should try to learn more about it.
You can have the prettiest, fastest and most information packed website. If search engines don’t show your website in the search results, it is if it didn’t exist at all. Search engine optimization is about as important as building the site itself. You will most likely not be able to do everything yourself but it is important that when building your website you will have search engine optimization in mind. The on-site optimization is easier to do when the website is just being built. So if you do this right from the beginning, you will have a much easier time getting better rankings in the search engines later on.
When it comes to offering a good website experience for your visitors, web hosting plays another important role. Before uploading your website files to any web hosting company, you should first take the time and do a little bit of research. A good web hosting company will have great uptime for their servers, offer free 24/7 technical support and most importantly, offer the features that you need the most for hosting your website. If you can’t find what you were looking for in shared web hosting accounts but a dedicate web hosting plat is too expensive then a Virtual Private Sever is a very good option as well.
Primcast offers very reliable and not to mention affordable shared hosting, dedicated hosting and virtual private server hosting plans. If you would like to learn more about our web hosting solutions and see a full list of features that we are offering for each of our services, feel free to visit our website at http://www.primcast.com/services
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