It has always been stated that when it comes to the internet, the ‘content is king’. But over the years, as the internet became more and more evolved, a new kind of content is becoming increasingly popular these days and it will continue to rise in popularity. Video is now the number one preferred content for most internet users. Why bother read something when it is so much easier watching it?
Video streaming websites have been especially successful these past few years. Think of YouTube and other similar websites. The power of such websites lays in the fact that end users don’t have to download a certain media file before they are able to view it. However, you need to understand the difference that is between video files and video streaming. Streaming video refers to the mechanism of the distribution of medium and not the media itself.
Not so long ago, video streaming was used almost exclusively by the big companies that were able to afford this technology. However, as time passed, more and more websites begun to implement streaming as costs were no longer an issue.
If you are thinking of adding video content to your website then there are some things that you should know. The first thing that you will need to figure out is which type of video file format you are going to use for the video files on your website. This is a crucial step and you will need to inform yourself of the different file types as well as the hardware and software resources you will need so that users on your website will be able to enjoy streaming video directly from your website.
There are also several video streaming methods as well. Downloading the video file is the most basic and simple method, where the video file is downloaded to some temporary folder and is then played in the user’s media player. Another method is when the image is displayed as and when the video file gets downloaded. However, this latter method will bring a certain amount of buffering depending on the speed of the users’ internet connection.
Live video streaming is about the most advanced streaming technology and it allows users to watch video in real time, just like in TV broadcast of live events.
Streaming web sites use special types of streaming servers. These are very robust web servers with streaming software installed on them. You will also need a conversion software to convert the video files that you want to stream to the appropriate format which can then be published and broadcast over the internet.
There is a certain amount of costs associated with video streaming and although these costs are much less than they used to be, you will still need to pay some good money for an in-house video streaming solution. The cheap alternative to having your own server is to pay a monthly fee to a company that can provide you the video streaming server with all the software, bandwidth and support that you need. This latter method of doing video streaming is also the preferred one because it is much cheaper and much more convenient.
The last thing that remains for you is to decide which video streaming service is best for you. You need to look at the features, support and the overall value you will get for the money you are paying them.
Primcast offer some of the best quality video streaming services you will find on the market today. To see our full video streaming services offer, please visit our website at http://www.primcast.com/services