Smooth Streaming – what is it and why you should use it

Right now the best way to stream your videos online is with adaptive bitrate technology and Smooth Streaming is going to be your best choice. Smooth streaming can identify the available bandwidth and settle on the most appropriate bit-rate to display your video clip at. That way you don’t have to settle for the lowest common denominator in order to ensure that all your watchers will have a sleek viewing experience.

The performance of Smooth Streaming lies in the fact that you can easily transition the video quality of a media file that a player receives in real time. Consumers with high-bandwidth internet connections can enjoy high definition (HD) quality streaming while others with reduced bandwidth speeds receive the proper stream for their connection, allowing consumers across the board to have fun with a compelling, consistent streaming experience and alleviating the need for media providers to accommodate to the lowest common denominator quality level inside of their audience base.

With their increased viewing times through higher quality true High-definition experiences, firms are now capable to increase their brand interest and marketing revenues as well. They can furthermore benefit from unparalleled network scalability making use of distributed HTTP-based Web servers and offer greater quality to much more clients.

Smooth Streaming is simple enough to conduct. As an user you may not be required to do anything else besides install Silverlight on your Mac or Personal computer. On the other hand if you are a content creator you will need to upgrade your encoding software to one that facilitates encoding to the new Smooth Streaming file format.

In order to stream media assets to clients, hosting providers will need to have IIS Media Services installed on their servers. You will only need to install IIS Media Services on your origin servers. You may need to manage your edge cache/proxy structure as well in order to correctly pass through Smooth Streaming URLs.

Software developers will need to add Smooth Streaming playback support to their Silverlight applications. This is easily done using Silverlight Media Framework with Smooth Streaming Client or by simply using Silverlight player templates integrated in the Expression Encoder.

To design Smooth Streaming presentations you need to encode your videos in a particular way. The same source content would need to be encoded at several bit-rates with each bit-rate being one complete file. The advantage of this is that the user does not have to handle hundreds or even thousands of ‘fragments’ as the server will create ‘virtual fragments’ and will be able to transition between which complete file it is delivering. Presentations with Smooth Streaming can be easily created with the help of the Microsoft Expression Encoder.

Start streaming online with Primcast and Wowza

If you thought that Wowza Media Server is just a simply media streaming solution then you were wrong. With the latest addition of Wowza Media Server 3 there are no more conflicts that existed with other software suppliers such as the Adobe Flash Media server.

You can check for yourself and see the amazing features that come with this latest addition by going to wowza.com. With wowza you can benefit from custom streaming solutions.

Perhaps one of the best Wowza Media Server 3 features is the support for mobile streaming. Since in this day and age most people own high-end mobile devices, with Wowza you can output 1080p resolution videos to satisfy even the most pretentious customers.

Primcast offers both shared and dedicated server Wowza services. We will assist you with any issues that may arise with your Wowza services. As a customer of Primcast, you will benefit from free 24/7 customer support.

So if you are interested in finding a reliable, flexible and not to mention affordable solution for online video and audio content streaming then Primcast and Wowza are everything to get started in the online streaming world.

Optimize your website with video content

If you are a website owner then you have undoubtedly heard the expression SEO before. SEO stands for search engine optimization and it is something that you should concern yourself about if you are looking to bring more traffic to your website. Everyone knows that more traffic to your website is potentially more money in your pocket so if you are interested in finding out how you can do this then you keep reading.

When it comes to search engine optimization, Google is just about the only search engine you should concern yourself about since almost 90% of all internet traffic is through Google.  There are several aspects that Google looks at in a website and it would be in your best interest to make sure that each of those aspects are properly taken care of. One of the most important factors is the time your visitors spend on your website. If visitors spend very little time reading your content and then leaving, this tells Google that you either have too little or too poor written content that it isn’t worth your visitor’s time. It is needless to say that Google won’t like this and will rank you accordingly in their search engine. However, if you make the effort of improving the content on your website and provide them with quality and fresh information then they will certainly stay on your website a while longer.

So how can you improve the content on your website and determine your visitors to spend more time browsing your website? Adding lengthier articles, more pictures could show an improvement but in an age when video is the new king of content you really should consider adding video content to your website. Simply embedding YouTube videos in your website articles will do much in the way of engaging the visitor activity on your website. A better way of including video content on your website is through video streaming. By streaming your own video content you are making sure that your website is the only place where your visitors are able to watch your video content. This way, your visitors will not only spend more time on your website but they will also keep returning for more awesome content.

Stream live events like a pro

You probably remember the early years of the television when broadcasting live shows was a huge deal. Millions of people were on the edges of their seats at home every time there was a live sporting event being broadcasted on the TV. We have come a long time since then and now the live event streaming technology is available for virtually anyone.

If you are worried about not having any technical skills that are required to start streaming live video online then you can stop right now. Most of nowadays services are very user-friendly and they will take you by the hand every step of the way. Even if you have no technical background whatsoever, you will still have no problem in setting up a live video stream by yourself.

Price is also not a problem when it comes to live event streaming services. Since there are so many online companies offering this type of service, competition can only mean good things for the end-user. However, if you are going to stream your live event to a very large audience then be prepared to pay accordingly. The video quality of the stream is also going to influence the price you pay for this service.

As previously mentioned, you don’t need to have any type of technical knowledge in order to be able to start streaming video content online. Even if your video streaming provider is not at all helpful, there are still hundreds if not more online tutorials in every format imaginable that are just waiting for you to check them out. However, if you stumble upon a company that won’t offer you support then simply move on to the next. There are many companies offering this type of service and they should be begging you for your business.

Even though live video streaming is very easy to do and won’t cost you a fortune, you still have a few requirements. You probably already have a computer with an internet connection. All you need now is a video camera or even a decent quality web camera. Keep in mind though that if you want to viewing quality of the stream to be good, you will also need to have a pretty good device to record with. Besides the computer, internet connection and video camera you will also need a live video streaming service that we have talked about earlier.

The beauty about the even streaming service is that you can use it for anything you have in mind. If you have a music concert coming up then you can use even streaming to broadcast the live event to your friends, family and fans. You can even use live streaming at personal events such as weddings and baptism ceremonies.

With live video streaming you can have as many or as few people watching as you like since this technology is extremely flexible. So as long as there is an internet connection, people from all over the world will be able to tune in on your live broadcast and enjoy your video content.

5 reasons why you should drop progressive video download and start streaming videos online

Most people watching videos online are looking for the highest video quality available. While not all videos today are shot in full 1080p High Definition, you still need to be able to stream those kinds of videos online for people who will settle for nothing but the best. Video streaming has become a very competitive market nowadays and if you are going to remain competitive then you are going to have to deliver nothing but the best services for all your online audience. The old way of delivering video content for your website visitors is through progressive download. What this means is that visitors are only able to watch a video while the video file downloads on their computer. There are obvious disadvantages to this method and you will soon find out why video streaming technology is much better than progressive download.

1. Streaming technology

With the true video streaming technology your audience will be able to skip through a video without having to wait for the whole video file to download onto their computers first.

2. Video file protection

Since the video file will not be downloading onto the viewer’s computer, you will be able to better protect your video content. Even though with progressive download the video file gets deleted from the temporary folder after the video has been closed, there are many software programs online that allow users to obtain a permanent copy of your videos. This doesn’t happen with video streaming since the video files will never be fully downloaded onto the end user’s computer.

3. Smooth video streaming

With the video streaming technology you can have full HD videos without having to worry about bandwidth too much. The adaptive bitrate feature allows users to watch video files at the best viewing quality that their internet connection can support.

4. Save bandwidth

Video streaming allows you to save on bandwidth usage. While with progressive download users need to download the whole video file in order to skip through, with video streaming the user doesn’t need to download the whole thing just to watch the end of a video and while not all users will skip to the end of the video, the ones who do will not unnecessarily use up your bandwidth.

5. Convenience

There are many online companies offering video streaming services nowadays. These services are not expensive and they save you the trouble of having to host all of your video files on your server and managing them.

If you are still not convinced that video streaming is the best way to provide video content for your online audience then you can check out more about this technology by going to our website at http://www.primcast.com/services

Are you using video effectively in your online marketing efforts?

Nowadays just about everyone has a mobile device. Modern-day device are now so advanced that they are equivalent to computers from only a few years back. They are powerful enough to run even the most demanding software, applications that we would never have though possible on such small devices. There has been a long time since mobile devices were only use for communication purposes. The main focus with hand-held devices is entertainment and this market will continue to grow even further in the years to come and beyond.

The niche market for mobile users who watch video on their devices has especially known a huge growth in the last year alone. On-demand video on mobile devices has also demonstrated a substantial growth in the past year as well. Recent reports show that two out of every 3 people who watch video on mobile devices are smartphone owners.

With such a spectacular number of consumers, this is a perfect opportunity for video publishers to monetize their content. However, most publishers today are still struggling with the same challenges they have been for nearly a decade. They won’t understand that the online environment is a completely different place than the TV and won’t start using different promotion methods other than what they are doing on TV right now. It is a known fact that simply repurposing television sports for online use isn’t the most effective way to advertise and still many publishers still do it to this day.

Although video is still very much effective when it comes to advertising online, publishers should take a completely new approach when it comes to promoting a product or service. The online environment is a completely different thing than the TV and should be treated as such. The video itself is rarely going to be the thing that people want to pay for.

Primcast is one of the most reliable hosting and streaming provider on the internet. We offer professional video streaming services that have support for mobile devices. If you would like to find out more about our services and the deals we have prepared for you, please visit our website at http://www.primcast.com/services.

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Video streaming facts

Video is today’s most valuable content type on the internet. You can clearly see how this is true just by taking a look at some of the most popular websites on the internet. With the internet becoming more and more evolved, people are looking for more than simple websites that only have some text and images. Most would much rather simply watch an entertaining video than read through a bunch of plain text. Modern technology has made it available for most internet users to have access to high-quality video content from the internet and any website that is not taking advantage of this technology is going downhill and fast.

Video is being very successfully used as a marketing strategy as well. High-quality special effects in promo videos are easily available for anyone nowadays. The things you are able to do with video content are only limited to your imagination. You don’t even have to do it yourself since there are so many freelance workers out there willing to work for you for mere dollars.

Although streaming your video content online is now easier than ever, you can’t do it yourself. Not on a large scale at least. This is why there are plenty of online services out there offering their solutions for online video

Are you looking for a way to improve your online business?

Online businesses are always looking for new ways to bring in potential customers. One of the best ways to do this is by using video content. It is a well-known fact that video content nowadays is the king of internet content. People will always prefer to watch a video rather than read text and watch images.

There are also several ways in which video streaming can be achieved and there are many online companies that offer this kind of service. Although more expensive, true video streaming is always preferred since the user doesn’t have to download the video he or she is watching to their computer. True streaming allows for uninterrupted, buffer free streaming on the highest quality, provided the end user’s internet connection allows it.

Progressive download is another method for delivering video content online. This is an older technology for video streaming and it involves downloading the video files on the user’s computer. The video can only be watched once the video file has been downloaded onto the user’s computer. This method is somewhat risky since it is very easy for the users to steal the files downloaded on their computers. So although progressive download may be cheaper than the true streaming alternative, it does have its disadvantages.

With so many online companies offering video streaming services, it has become increasingly harder to find a service that is actually worth paying for. However, there are a few things that you could keep in mind when searching for the video streaming company to host your files. Therefore the first thing you will want a company to have is a trial period or demo account. This way you will be able to know firsthand if you have stumbled upon a service that really deserves your money. Technical support is another aspect that you will want to pay extra attention to. If you are experiencing problems with your video streams you will want them to fix your problem as soon as possible. To test their responsiveness you should call them even if you don’t actually have a problem. This way you will be able to know just how fast you can get in touch with them and how well they treat you as a client.

Although price is always a deciding factor, you should still try to find a quality service. There is a lot of competition online and if you want to stand out and keep your audience happy then you should give them the best possible media experience they can find anywhere.

If you are interested in streaming videos from your website then Primcast can help you achieve this. With Primcast you can deliver high quality video content to users from all over the world. Our services are very reliable and affordable so if you are interested in finding more about what we have to offer then feel free to check out our website at http://www.primcast.com/services

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The internet and video streaming

Video Streaming

It has always been stated that when it comes to the internet, the ‘content is king’. But over the years, as the internet became more and more evolved, a new kind of content is becoming increasingly popular these days and it will continue to rise in popularity. Video is now the number one preferred content for most internet users. Why bother read something when it is so much easier watching it?

Video streaming websites have been especially successful these past few years. Think of YouTube and other similar websites. The power of such websites lays in the fact that end users don’t have to download a certain media file before they are able to view it. However, you need to understand the difference that is between video files and video streaming. Streaming video refers to the mechanism of the distribution of medium and not the media itself.

Not so long ago, video streaming was used almost exclusively by the big companies that were able to afford this technology. However, as time passed, more and more websites begun to implement streaming as costs were no longer an issue.

If you are th

About Video Streaming

What you should know about video streaming

There are actually two main techniques of streaming video. These approaches are streaming servers, also called true streaming, and HTTP streaming. In developing streaming video you should fully grasp the file format of the video and also the technique of streaming. When creating a video stream there are lots of video file formats to choose from. The widespread formats are Windows Media, Adobe Flash, RealMedia, and Quicktime. You will discover pros and cons to each and every format. It really is often a individual preference for the user. When making streaming video the principal point to keep in mind is that to be able to reach the largest audience you could want to develop a separate file for each format. There a two strategies to view media online. These procedures are streaming and downloading. Downloading a file permits you to save it to your PC which will permit you to open the file and then view it. You must wait until the entire file downloads to the PC prior to it could be viewed. You’ll be able to supply downloadable videos by employing a hyperlink to the file or embedding the file within the web page using HTML code. Delivering video files via downloading is generally known as HTTP (Hyper Text Transfer Protocol) streaming. Web pages are delivered utilizing this same protocol. This is why is HTTP streaming is straightforward to set up and use on a web-site. It also does not call for any extra software or a unique hosting strategy. HTTP steaming just isn’t accurate video streaming. Streaming media is distinctive than HTTP streaming. As soon as the streaming video begins to download the end user can start to watch. The user views the video as it arrives due to the fact the file is being sent to the user in a constant stream. It is possible to watch the video without having to wait. A specialized server ought to be utilized as a way to deliver true streaming video. True streaming is able to handle a massive volume of traffic simply because the application is becoming run on a specialized server. True streaming also has the capacity to broadcast live events. It can also detect a user’s connection speed and make sure the appropriate files are supplied automatically. There are two methods to gain access to a streaming server. You’ll be able to operate your own server through a obtain or lease with a hosted streaming strategy or use a totally managed service to host, encode, and delivery your streams. Operating your own server is basic to do having a managed dedicated server and fills the requirements of even the largest media-focused internet site. Accurate streaming is truly much less costly than it’s HTTP streaming counterpart and adds extraordinary functionality and control to the end user by allowing them to fast forward to what they want to see as opposed to progressively downloading the entire video. Typical bandwidth savings exceed 30% for heavily viewed streams and setup time is normally 24 hours or less.

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