If you are a website owner then you have undoubtedly heard the expression SEO before. SEO stands for search engine optimization and it is something that you should concern yourself about if you are looking to bring more traffic to your website. Everyone knows that more traffic to your website is potentially more money in your pocket so if you are interested in finding out how you can do this then you keep reading.
When it comes to search engine optimization, Google is just about the only search engine you should concern yourself about since almost 90% of all internet traffic is through Google. There are several aspects that Google looks at in a website and it would be in your best interest to make sure that each of those aspects are properly taken care of. One of the most important factors is the time your visitors spend on your website. If visitors spend very little time reading your content and then leaving, this tells Google that you either have too little or too poor written content that it isn’t worth your visitor’s time. It is needless to say that Google won’t like this and will rank you accordingly in their search engine. However, if you make the effort of improving the content on your website and provide them with quality and fresh information then they will certainly stay on your website a while longer.
So how can you improve the content on your website and determine your visitors to spend more time browsing your website? Adding lengthier articles, more pictures could show an improvement but in an age when video is the new king of content you really should consider adding video content to your website. Simply embedding YouTube videos in your website articles will do much in the way of engaging the visitor activity on your website. A better way of including video content on your website is through video streaming. By streaming your own video content you are making sure that your website is the only place where your visitors are able to watch your video content. This way, your visitors will not only spend more time on your website but they will also keep returning for more awesome content.