Promote your online business using online radio

One of the most overlooked promotion methods for online businesses nowadays is with the help of online radio. Having your own online radio station could perfectly complement your business. Even though there are thousands of online stations right now, there is a growing demand for even more diversified radio stations that people are just waiting to listen to.

There are many benefits to having your own online radio station. The best thing about being a radio station owner is that people will begin to trust you more and see you as an authority in your field. Giving a human face to your business is just about the best thing you can do in today’s online environment where trust is a major issue. If you show people that you are a real person who cares about your business and your customers then more people will buy from you instead of your competition.

Many people who buy online spend a great deal of time doing research on the product or service they are interested in. You have a good opportunity to provide detailed information about what you are selling to your customers with an online radio station. The more informed your potential customers will be the more sales you could potentially make.

There are countless other benefits that come with owning an online radio station. However, even though building your own radio station is quite an easy task, there is still the matter of choosing an audio streaming provider to host your radio station.

You could host the radio station yourself but using an audio streaming provider would be the better option. First of all, you won’t need to deal with managing and configuring the server for hosting the radio station. A specialized service would offer customer support that you wouldn’t be able to find anywhere else. Another advantage is that you don’t need to own any equipment other than a PC connected to the internet.

There are many online companies providing audio streaming hosting services so how will you know which one will offer you the best deal? There are several factors you will need to consider when looking for the right audio streaming provider. The first thing you will need to look for is the quality of the services. You can determine for yourself if the quality of the provider is good or not so good by actually trying their services. Most companies will have trial or demo accounts where you can test for yourself. If they don’t offer trial or demo accounts you can ask their customer support staff to create a test account for you but if they won’t do that then you should look for another audio streaming company.

Another very important aspect is the customer support. If you are going to have a respectable online radio station then you need to have very responsive, skilled support from the audio streaming provider. You wouldn’t want to have your station stop broadcasting during an important live transmission and not to have anyone you can call to have your problem solved in a timely manner.

Price is also important when it comes to audio streaming. Even though you may find ‘too good to be true’ deals, you need to consider the fact that those deals may in fact be too good to be true. There are now many online audio streaming providers and you need to be careful when choosing the one you will be working with. Although you may need to pay a bit more, the price difference will totally be worth it for the return in service quality you will be benefiting from.

Having an online radio station for your business could really improve your online presence and the trust your customers have in you. By interacting with your potential customers and giving the information about your product or service, you will have a better chance of selling to them.

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Simple facts about SHOUTcast

There are a number of protocols that can be applied to stream or broadcast media across the internet. In order to address the inconsistencies of data transfers you will need these specific protocols. In order to guarantee high quality viewing or listening experience the delivery of the content has to be specific and in the proper sequential manner. Thus, SHOUTcast hosting would probably be preferred for effective multimedia streaming.

SHOUTcast hosting can be looked at as a different type of web hosting. It primarily serves as server software used for streaming media. The company that came up with this piece of software is called Nullsoft. What the server does is to enable the broadcasting of digital or audio content to and from media player software using the MP3 or HE-AAC format. This is also how specialists and amateurs create internet radios.

It is a cross-platform and free application software. You can therefore easily implement and operate this software on multiple computer platforms. Apart from that, it is also available for utilizing at an optional fee or no cost.

A little bit about SHOUTcast’s history and usage

The first server dates back from 1999. “I Can Yell” is the original name of the streaming protocol which now uses metadata tags and responses starting with the abbreviation “ICY”. The domains of the protocol were registered before Nullsoft, the developer of the software. Nullsoft changed the protocol’s name to SHOUTcast, the prefix ‘ICY’ nevertheless still persists in the protocol spec.

The software’s main purpose is to generate audio broadcasts or to listen to them. With such a useful and quite inexpensive piece of software program, internet broadcasting stations started to appear all over the place. This has made it possible for many experts and enthusiasts to build their own broadcasting stations much less costly than if they were to set up a standard FM radio station or an AM broadcasting station.

How is it designed?

What basically happens is a network protocol is used by SHOUTcast’s client-server each component in order to communicate. The audio data and metadata such as station name and song titles are intermingled by this protocol. Web page data is distributed over the internet by using the hypertext transport protocol as a transport protocol.

Over the years SHOUTcast has known a remarkable increase in popularity. If you intend to set up your own radio station then there is really no better solution than using SHOUTcast. Whether you want to set up a big or a modest radio station, SHOUTcast will make it easy for you to do so.

Primcast offers some very reliable SHOUTcast hosting plans. If you would like to find out more about this services then please head on to

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The power of online radios in the marketing world

Nowadays business entrepreneurs use various medium to make sure that they are always in business. Some have become self-employed and invested a lot of money in order to assist them to popularize their title and brand. Typically the most popular way of producing traffic is a social networking presence, viral marketing and article promotion. If you’re a business proprietor and also have attempted these techniques but have got only little results or if you wish to increase these efforts you would then most likely consider advertising your company on the internet radios.


Internet radios have begun to sky rocket the net income of newer products on the market. Because most people appreciate the energy of entertainment, online radio systems have capitalized on the concept that the most fervent individual would desire to relax by hearing music on the spare time. Who wouldn’t want to do this anyways? This fact has motivated radio companies to make use of the web in reaching to their audience. When seeing the fantastic success in producing traffic, marketers played around with in contracting these internet radio systems to advertise their brand. It has begun the popularity from the new brand promotion. Many have achieved positive results from this because most people started patronizing them. Which exactly would be the important aspects which are thought to propel business profit through online radio? Here are a few facts:


Knowing that many people are internet customers, online radios could be access anywhere anytime hence information will become easily available. Systems have started to innovate on their techniques of advertising products and services simply by setting up advertisements banner on their websites. It only takes a designer to develop one. It saves money because it does not need to air an amount of time in between tunes or voice talents to narrate the marketing spiels. They merely require the ad banners exhibited about the website’s section that’ll be seen through the website site visitors. It saves time too because it only requires couple of minutes to load these banners on the website.


Some people give less focus on ads especially individuals which broadcast frequently. We get annoyed by stations who give additional time for vocal ads compared to music itself. Essentially, we change channels. This really is something an online radio doesn’t want to occur when producing traffic. They need a handy method of marketing items and services which will create a website customer a coming back or perhaps a regular member. By making certain website usage works, online radios have discovered a method to advertise with no annoyance for their patrons.

Selection of Music

Unlike the traditional method of hearing r / c, internet radio has costs as well and their music library which provides their audience a chance to create their very own play list by getting them to choose their kind of music and favorite tunes. The audience can select from several genre. It’s been an area of the competition to possess as numerous tunes open to audience.

With Primcast you are able to have your very own online radio. If you would like to learn more about how you can go about building your online radio station then feel free to visit our website at

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Why should you use SHOUTcast?

The purpose of SHOUTcast is simple. SHOUTcast hosting servers allow you to host an online radio station. To put it simply, SHOUTcast in itself is a free software developed by AOL that has the capability to take a single piece of audio and distribute it to a number of clients. Of course, this is putting it rather simplistically, but that explains the essence of SHOUTcast hosting.

There are a number of advantages in using SHOUTcast:

* It is widely used

* Enjoys popular support

* Low cost

* A large number of radio station support SHOUTcast

These days, more and more people are interested in SHOUTcast servers. But, it must be remembered that running a server that does an awesome job of filling the world with music is not an easy job. Before you can beam out your music, you have to configure the server, upload music and configure some more. So, choosing the right SHOUTcast hosting service is the only way to make your life easy.

All SHOUTcast hosting servers do the same thing. However, there is a difference in the number of tools offered by various hosting servers. Depending on these tools, you have greater ability to control your server. Additional features are great. The network over which the streams are delivered decides the quality of the service. Similarly, some SHOUTcast hosting services offer great customer support. The price is also a factor that should figure in choosing the right hosting service.

Some of the nifty features that you must look for in your SHOUTcast hosting service provider are the level of customer support they offer, their up time report and of course, customer reviews about the quality of their service. Without prompt customer support, it is practically impossible for an average person to configure the server and get the music going. The best way is to read through customer reviews. You’ll know what other customers feel about the service of these hosting services. Better still, choose a service that allows you a trial period. That way, you get a chance to evaluate the services of the host firsthand.

Another important feature is the number of listeners the package supports. If you are running a home radio station that is meant for your pals, you could do with a package that allows 8-10 listeners. However, a large radio station requires a bigger listening capacity. If your hosting service does not provide sufficient power, then, your listeners are going to drop you.

Radio stations must never suffer from downtime. Listeners don’t like their stations drawing a blank. Therefore, choose a hosting service that guarantees you minimal downtime. This is important.

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What you didn’t know about SHOUTcast

SHOUTcast hosting

There are numerous protocols that could be applied in order to stream or broadcast media through the internet. Addressing the inconsistencies of data transfers will require you to have these specific protocols. So to guarantee high quality viewing or listening experience the delivery of the content has to be specific and in sequential order. As a result, SHOUTcast hosting would probably be preferred for efficient multimedia streaming.

SHOUTcast hosting can be considered as a different type of web hosting. It is mainly server software, which is utilized for streaming media. This software is developed by Nullsoft. The broadcasting of digital or audio content to and from media player software is made possible by this server.In order to create web radios, professionals and hobbyists use the same concept.

Even though SHOUTcast is a great piece of software you will be able to get it for free and run it on multiple platforms. Operating this software on multiple platforms is as easy as it is implementing it. Even though the base software is free you will be able to get extra functions if you are willing to pay for them.

A little bit about SHOUTcast’s history and usage

The first server dates back from 1999. “I Can Yell” is the primary name of the streaming protocol which now uses metadata tags and responses starting with the abbreviation “ICY”. Nullsoft, the company which developed the software registered the domains of the protocol. They then proceeded to transform the protocol’s name to SHOUTcast, the prefix ‘ICY’ nevertheless still persists in the protocol spec.

Generating or listening to internet broadcasts is the software’s principal purpose. With the creation of such practical software program it has become possible to set up a cost-effective Internet broadcasting station. This has made it possible for many professionals and hobbyists to build their own broadcasting stations for a considerably lower price than if they would have set up AM or FM broadcasting stations.

How does it work?

SHOUTcast’s client-server model has each component communicating via a network protocol. The station name or song title is intermingled with the audio data via this protocol. In order to send out web page data over the internet, the HTTP protocol has to be used as a transport protocol.

SHOUTcast has known a huge rise in popularity even since it was first launched. If you intend to set up your own radio station then there is really no more suitable option than using SHOUTcast. With SHOUTcast hosting you will be able to set up the online radio station of any size you like.

Primcast offers some great deals on SHOUTcast hosting. In order to take advantage from our amazing offers visit

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