The best way to promote your online radio station

The most common problem that online radio station owners have is getting enough listeners. Even though many of these radio station owners have websites and place their streams for every website visitor to listen to, it is still not enough to fill their station’s listener slots. Probably the best way to increase the popularity of an online radio is to submit it to a number of well-known online radio station directories.

There are many ways in which you could promote your station however, submitting it to online directories is the cheapest and most effective way. Internet radio directories are a quick way to promote your station and get more listeners. You can find websites who share entire list of directories where you can submit your station. These directories have thousands of visitors eager to find new and good quality music, many of which can become your clients.

 There are probably thousands of radio directories out there. However, this doesn’t mean that you should subscribe to all of them. Not only will this take a lot of your time but not all radio directories are worth subscribing to. You can start out with only a hand full of directories to subscribe to and increase the number as you go along, Whenever you feel the need to bring more listeners to your radio station.

Submitting your station to many directories will help you promote your online radio station the right way by exposing your logo, name and link to your website in all the places where listeners gather in search of a radio station.

Listing your online radio station on iTunes radio

If you want to have many listeners for your online radio station you will definitely need to submit your radio station to iTunes for inclusion into their station listing. Even though many people try to do this and gain the much needed exposure, very few actually manage to get a listing on iTunes. For the best change to get your radio station accepted into iTunes you need to follow the below guidelines.

Before we get to the actual steps you need to take in order to get your station listed, you need to be mindful of the increased expenses that come with more listeners. While a listing in iTunes will definitely bring you more listeners, you can also expect to be required to pay extra for the listener slots but also for licensing fees and other expenses.

An important thing to notice when submitting your station for inclusion into iTunes is that your stream needs to broadcast at a birtrate of at least 128 kbps. Your station can list only one bitrate and one genre so make sure you get everything right from the start. Also, stations that use other than their name to be listed higher in the directory or even to get listed twice will automatically get rejected.

When it comes to adding, editing or troubleshooting your listing you need to keep to the following guidelines:

Your emails must have one of the subject lines from below:

a) Station submission: (station name)

b) Station update: (station name)

c) Other inquiry: (brief description of the issue)

If you have multiple stations listed in iTunes then you can send information concerning one or all of them in the same email. However, make sure to attach the needed information in MSWord or Pages when submitting information for more than 3 radio stations.

It is sensible that iTunes will only accept radio inclusion requests only from the contact they have on file or from the radio station owner. Therefore listeners, friends and auxiliary station personnel cannot make requests on behalf of a radio station.

When submitting your request for radio station inclusion make sure to provide all the requested information. This means you need to write the following:

  • Your iTunes Store login account or email address

  • Your legitimate radio station name

  • The City/State or Country of origin

  • The language your radio station is broadcasting in

  • The type of audio stream (whether it is MP3, AAC or AAC+)

  • Station genre (you are only allowed one genre per radio station)

  • Include the address of your radio station’s website

  • Provide a short description for your radio station

  • Contact details such as name, phone number and email address

  • Include the bitrate you are streaming at (you are only allowed to include one bitrate per radio station)

  • You will also need to provide the radio tation URL or IP (again, only one per radio station)

When requesting an update for you radio station you will also need to provide some information. Therefore, your request needs to contain the following information:

  • The radio station name (same as it is written in iTunes)

  • The name, phone number and email of the contact person

  • Write specifically the update you would like to make for your radio station. Attention: do not resubmit information that is remaining unchanged.

Before sending your submission request to iTunes you need to ensure that your radio station works properly in iTunes. To do this you need to open iTunes, select ‘Opend Audio Stream’ from the Advanced menu and from there enter your audio stream URL.

It usually takes up to 5 business days to hear back from iTunes. Always be sure to respect the guidelines or they may even ban your radio station without the possibility of every including it in iTunes again.

Author : Lucian Paun

How to get more listeners to your radio station

Just about every online radio station owner has the same problem: getting enough listeners to connect to their streams. However, why do you think that some radio stations have all the listeners while others struggle with only a handful? The truth is that virtually anyone can have a broad audience if they knew how to make themselves noticed.

If you want to have more listeners tuning in to your online radio then the first thing you could do is to make sure that your music and live shows are what people are looking for. If you can’t provide your audience with quality air time then there is no reason why they should come to your station in the first place.

The first step to making yourself noticed is by building a website for the radio station. Nowadays you don’t even need to hire a web designer for this task since there are so many CMS (content management systems) out there that virtually do all the work for you. If you haven’t worked with a CMS before then your best bet would be using WordPress since this platform is the friendliest to work with and easy to do the maintenance once in a while. There are also many free themes that you could use for your website and customizing them is relatively easy. With minimum effort you could have your very own website up and ready. You can even embed a player on the website and have your audience listen to your station directly from the homepage. If you have no idea how to do this then you can search for this on YouTube where there are plenty very easy to follow tutorials on exactly how you can do this.

Building a website is not enough if you want people to actually come and visit. You need to spread the word about your new website on forums and social networks for starters. When you have a few people coming to your website and you will want to have even more then you will want to learn more about Search Engine Optimization. Until then however, you should stick to the basics and settle for what you can get right now.

Local marketing never seems to go out of style. Many companies use the most basic types of marketing even today simply because they work. You can do the same in your city by have a few people spread flyers.

Word of mouth is another old school but very effective marketing technique which you can use successfully with your online radio station. This technique works even better when used on the web. Social networks can create a viral effect if the material is good enough so make sure that your radio station has real value to provide to your listeners.

The power of online radios in the marketing world

Nowadays business entrepreneurs use various medium to make sure that they are always in business. Some have become self-employed and invested a lot of money in order to assist them to popularize their title and brand. Typically the most popular way of producing traffic is a social networking presence, viral marketing and article promotion. If you’re a business proprietor and also have attempted these techniques but have got only little results or if you wish to increase these efforts you would then most likely consider advertising your company on the internet radios.

 

Internet radios have begun to sky rocket the net income of newer products on the market. Because most people appreciate the energy of entertainment, online radio systems have capitalized on the concept that the most fervent individual would desire to relax by hearing music on the spare time. Who wouldn’t want to do this anyways? This fact has motivated radio companies to make use of the web in reaching to their audience. When seeing the fantastic success in producing traffic, marketers played around with in contracting these internet radio systems to advertise their brand. It has begun the popularity from the new brand promotion. Many have achieved positive results from this because most people started patronizing them. Which exactly would be the important aspects which are thought to propel business profit through online radio? Here are a few facts:

Access

Knowing that many people are internet customers, online radios could be access anywhere anytime hence information will become easily available. Systems have started to innovate on their techniques of advertising products and services simply by setting up advertisements banner on their websites. It only takes a designer to develop one. It saves money because it does not need to air an amount of time in between tunes or voice talents to narrate the marketing spiels. They merely require the ad banners exhibited about the website’s section that’ll be seen through the website site visitors. It saves time too because it only requires couple of minutes to load these banners on the website.

Ease

Some people give less focus on ads especially individuals which broadcast frequently. We get annoyed by stations who give additional time for vocal ads compared to music itself. Essentially, we change channels. This really is something an online radio doesn’t want to occur when producing traffic. They need a handy method of marketing items and services which will create a website customer a coming back or perhaps a regular member. By making certain website usage works, online radios have discovered a method to advertise with no annoyance for their patrons.

Selection of Music

Unlike the traditional method of hearing r / c, internet radio has costs as well and their music library which provides their audience a chance to create their very own play list by getting them to choose their kind of music and favorite tunes. The audience can select from several genre. It’s been an area of the competition to possess as numerous tunes open to audience.

With Primcast you are able to have your very own online radio. If you would like to learn more about how you can go about building your online radio station then feel free to visit our website at http://www.primcast.com

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Why internet radios are important

Why internet radios?

If you like listening to a certain type of music then you probably know  what a big role internet radios play in out daily lives. With such a wide diversity to choose from, radios have been designed to satisfy the needs of all listeners out there. But a good radio station is not only about good music. At the same time it may help you stay in touch with the latest news as well.

The main advantage of an online radio station is that you are able to listen to it from anywhere in the world. And although the competition between these radio stations is pretty high these days, this can only mean good news for listeners all over the world. This means that the online radio owners have to continuously improve their services, their radio shows and their online presence.

Another great thing about the online radio stations is that you can actively join their communities. You can chat with other listeners on the radio station’s website and you can post your comments for anybody else to see.

With online radios becoming so popular these days, you can also find many useful applications on the web. Such a useful application is the one that allows you to store all your favorite radio stations on it so that you won’t have to manually search for a radio station every time. You can find this sort of applications all over the internet, with a simple search from Google. All you need to do is to download one such application and store your favorite radio station on it. The next time you open your computer the radio station will start playing automatically.

The only downside for the internet radio is that if you have connection problems you won’t be able to listen to any online radio station. But besides this minor inconvenient, there are plenty benefits that the online radio has over the traditional radio. For one there is the accessibility, the diversity and not to mention quality.

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