Imagine this: it’s sometime in the late spring or early summer, the church (or temple, or mosque) bells are ringing, and one of your beloved friends or family members is getting married. Now imagine it on a screen. The happy
couple are exchanging their vows somewhere in another state, but you’re able to bear witness to this touching moment from wherever you are because you couldn’t make it. Or because you’re a jilted ex who wasn’t invited. Either/or.
One might assume that live streaming couldn’t possibly have a strong foothold in the wedding industry, but that’s not true. In fact, it’s been around since live streaming took its first breaths in late 2007. So while
the market for wedding live streaming isn’t new, it has been a steadily rising through the industry ranks among tech-savvy new brides-and-grooms-to-be. And why wouldn’t it? If others can choose to stream the big days in their lives that families and friends don’t want to miss, like graduation ceremonies, it only makes sense to stream the biggest day of your life.
The main reason couples may opt into live streaming their wedding is for the benefit of guests who had no choice but to send back their RSVP with regrets because they are unable to attend. It’s an unfortunate but not uncommon truth: not everyone on your guest list can physically be there, whether it is a friend who cannot afford to attend a destination wedding or and elderly family member with an illness or ailment. But that doesn’t mean they can’t be a part of your big day—at least not without the help of a professional streaming service. It’s the next best thing to being there.
The importance of a professional streaming service to ensure that everything goes seamlessly cannot be stressed enough, because your wedding day can be stressful enough as it is. While free streaming services are available for your use and it may be tempting to skimp on this part of your nuptials, this leaves you much more prone to technical errors and quality issues on the day of your wedding. And with pro platforms, you have premium features like password protection, so you can be as exclusive as you like—so that your ex can revel in your happiness (or not). Or, if you’re anything like the royal couple, you can broadcast it to the world and have people talking about that dress for weeks.
So how does it work? It can be as simple as hooking up a video camera and a mic to an encoder and an internet connection. With Primcast’s live event streaming service, you get instant account activation and fully managed setup with remote assistance, and you can broadcast from a laptop or pair a camera with a Cerevo Livehell 2 to broadcast from anywhere. This can be done with 3G or 4G networks as well, meaning you are not limited to the confines of a building with Wi-Fi, so you can have that unique fairytale inspired garden wedding you and millions of others have always dreamed of. And, with features like Primcast’s nDVR, your stream remains as an on-demand video that you can re-watch, rewind, pause, forward, and so on.
It is clear that live streaming is an important up-and-coming player in the $300 billion dollar global wedding industry. In fact, it would not be out of place to say that it will be an expected part of the celebration within the next few years. So, regardless of what role you play on the big day, getting on board with the trend/times can be beneficial. If you’re the videographer, it gives you an edge among the competition because you are offering an exclusive service to clients. If you are a church, you can incorporate it into wedding packages or add it as a bonus to existing streaming services. Lastly, if you are the one getting married, you can relax and enjoy your wedding day, knowing that your most candid, memorable moments will be captured for years to come.