Setting Up an Internet Radio Station: What You Need to Know

Setting Up an Internet Radio Station: What You Need to Know

The last decade has evolved as the golden era of Internet radio. From innumerable listeners to numerous radio stations, there has been a dramatic surge in its popularity in all respects. With such an explosive growth rate, this is perhaps the best time for you to launch your own Internet Radio Station.

With the increased usage and adoption of smart mobile devices, radio listening trends have reached new heights of visibility and adoption. Tuning in to your desired channel no longer depends on whether you are at home, your office chamber, or driving. Smartphones, tablets, and other smart devices, enable access to your favorite radio channel, irrespective of your physical locations.

What statistics have to say?

If you still doubt how Internet radio enjoys immense popularity amongst different individuals belonging to diverse age groups, then here are a few interesting stats for you.

According to radio listening trends here in US, almost 124 million listeners every month tune into their preferred radio channels via Smartphones, laptops, tablets and other devices. Approximately 75% listeners within the 24-year age bracket and 50% listeners within 25 to 54-years age group rely on online radio, to enjoy quality hours of uninterrupted music.

Now, those stats are enough to deduce that Internet Radio already is and will be going from strength to strength in the coming years. Therefore, there can’t be a better time for you to launch your radio station than now! If you wish to give it a thought, here’s your guide.

  1. Understanding the basics

A crystal clear comprehension of the fundamentals will be the first step towards launching your radio station successfully. You will need to get a hang about how your internet radio station is going to work, and your audio is going to reach your desired audiences. Let’s get started.

Internet broadcasting encompasses three crucial aspects:

  • Source or you: You mix live or voice audio through your computer, change it into streaming data packets, and continually send them to the server.
  • Server or Provider: The server’s job is to clean up your audio and dispense it to appropriate channels.
  • Listener or audience: Online broadcasts can be heard by anybody by connecting with direct streaming links or via a player.


  1. Understanding Bandwidth

The streamed audios are called bandwidth. Bandwidth costs depend on content quality as well as your broadcasting frequency. However, bandwidth is unlimited when you host your station with Primcast.

  1. Equipment you need

Most of the misconceptions about launching your online radio station revolve around the types of equipment. There is no need of making huge investments in this context. Although most of the people think that they will require highly expensive musical setup, state-of-the-art microphones, dynamic equalizers as well as a sound-proof recording pad; that is not the truth.

Starting your internet radio station is not that expensive, as it is believed to be. All you need is the following equipment.

  1. Desktop or Laptop: You will not need anything special. A computer that helps you manage simple operations, broadcast your stations and update recording software will be enough.
  2. Sound internet connection: A strong internet connection will help you upload your musical tracks, as well as stream, live at high speeds.
  3. Decent microphone: Built-in microphones are good, but a highly functional microphone will prove to be even better.
  1. Server costs

Radio stations are hosted on servers located in data centers. Hosting your station on Primcast servers starts at just $8/mo.

  1. The broadcasting ordeals

It will be practically impossible to run your radio station throughout a week. That is something terribly overwhelming and might prove to be an ordeal in the long term. Cloud automation services will prove to be the best solution here.

Automated radio services will help you create non-stop radio shows by scheduling your playlists. You just need to determine your playlists and your radio station will get going, even when you are out for a beach holiday in Miami. Additionally, you will also gain the opportunity of inviting professional DJs and industry veterans to manage your show.

  1. Benefits of live broadcasting

Having an automated radio system in place is great. But, it is even greater to have real-time conversations with your target audience. Live communications and audience interaction happens to be a corner stone of radio broadcasting.

Live broadcasting will grant you the opportunity of striking real-time conversations with your group of listeners. You can include them in discussions about upcoming events, latest music singles as well as offer shout outs to them.

Such gestures will inevitably give them a special feeling, thus helping them develop familiarity with your station. They can join in discussions and conversations on Skype.

  1. Say ‘B’ for branding

Take the instance of any popular company or brand in this regard. What they have achieved for themselves are perfect branding and unbeatable recognition. And that has been the prime reason behind their uplifting from just another company to a highly popular brand.

Similar logic applies to your online radio station as well. You will have to create a unique recognition or presence for it. Whether you will do it by developing stunning logos, one-liners, catch-lines, slogans or exceptional music playing will be totally up to you.

  1. Avenues for revenues

It’s not just enough to set up your radio station. You will have to keep it alive and kicking. Running advertisements on your station can be a great way of generating revenues. There are radio launching services offering you free assistance in this context. They will not even charge any commissions.

Parting thoughts

Apart from the aspects mentioned above, you will also need to be attentive towards proper media management. Remember; your radio storage space will determine the number of tracks available for upload.

Launching your Internet radio station can prove to be a tricky affair if you are not quite acquainted with the nuances of the process. Seeking help from the professional radio set up services, and a little reference from this guide will inevitably ease all your hassles.

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