There are probably hundreds of thousands of radio stations on the internet right now. With such a large competition out there you may be wondering if it would make any sense at all building your own online radio station. The truth is that the online world is in a continuous expansion and there will always be people interested in your type of music or in what you have to say. Even if you don’t have the success you were expecting to have, you don’t really have much to lose starting your own radio station since the cost for starting one is quite negligible.
The first step to creating your online radio station is to determine the platform you will be using for your radio station. There are several options available to you but your best bet would be choosing SHOUTcast. This software, besides being free of charge is the complete solution for anyone looking to build an online radio station, be it a professional or an amateur one. Even though SHOUTcast is free software, you will still need to host it on a server, as you would with much any other online radio platform software. There are many online services offering radio hosting services right now that you can benefit from. You could also host this software yourself but the low cost for hosting it elsewhere and the inconveniences of having to host it yourself make this a no-brainer. Another great advantage that comes with having a paid radio hosting account is that you don’t have to trouble yourself with configuring the streaming server. The company that provides this service will handle everything for you. They could even help you start your first online stream. You really don’t need to have any sort of technical knowledge to start streaming online.
Normally, if you will be streaming on your online station your computer will have to be always on since the audio files your audience will be listening to will be on your computer. However, there is another more convenient option available that automates your radio station completely. This software is called Auto DJ and it allows you to completely automate your radio station. With Auto DJ you won’t even need to keep your computer on all the time. Auto DJ is totally worth having if only for the money you will be saving on your electrical bill. You need to keep in mind though that Auto DJ will not work without a SHOUTcast account. Once you have purchased an Auto DJ account you will need to attach it to a SHOUTcast account. The SHOUTcast account doesn’t even need to be from the same company.
Configuring Auto DJ to work with your station will be no problem at all. You only need to upload your audio files through an FTP program (if you don’t know what FTP is then you can find plenty tutorials on YouTube. Simply do a search for it and you will be amazed at how many results you will find). Once your files have been uploaded onto the Auto DJ server you will only need to create your playlists and you are pretty much done. You will still be able to stream from a live source on your online radio station by turning off Auto DJ.
Having your own online radio station could bring many benefits both socially and financially so there really is no reason why you shouldn’t give it a try.