Listing your online radio station on iTunes radio

If you want to have many listeners for your online radio station you will definitely need to submit your radio station to iTunes for inclusion into their station listing. Even though many people try to do this and gain the much needed exposure, very few actually manage to get a listing on iTunes. For the best change to get your radio station accepted into iTunes you need to follow the below guidelines.

Before we get to the actual steps you need to take in order to get your station listed, you need to be mindful of the increased expenses that come with more listeners. While a listing in iTunes will definitely bring you more listeners, you can also expect to be required to pay extra for the listener slots but also for licensing fees and other expenses.

An important thing to notice when submitting your station for inclusion into iTunes is that your stream needs to broadcast at a birtrate of at least 128 kbps. Your station can list only one bitrate and one genre so make sure you get everything right from the start. Also, stations that use other than their name to be listed higher in the directory or even to get listed twice will automatically get rejected.

When it comes to adding, editing or troubleshooting your listing you need to keep to the following guidelines:

Your emails must have one of the subject lines from below:

a) Station submission: (station name)

b) Station update: (station name)

c) Other inquiry: (brief description of the issue)

If you have multiple stations listed in iTunes then you can send information concerning one or all of them in the same email. However, make sure to attach the needed information in MSWord or Pages when submitting information for more than 3 radio stations.

It is sensible that iTunes will only accept radio inclusion requests only from the contact they have on file or from the radio station owner. Therefore listeners, friends and auxiliary station personnel cannot make requests on behalf of a radio station.

When submitting your request for radio station inclusion make sure to provide all the requested information. This means you need to write the following:

  • Your iTunes Store login account or email address

  • Your legitimate radio station name

  • The City/State or Country of origin

  • The language your radio station is broadcasting in

  • The type of audio stream (whether it is MP3, AAC or AAC+)

  • Station genre (you are only allowed one genre per radio station)

  • Include the address of your radio station’s website

  • Provide a short description for your radio station

  • Contact details such as name, phone number and email address

  • Include the bitrate you are streaming at (you are only allowed to include one bitrate per radio station)

  • You will also need to provide the radio tation URL or IP (again, only one per radio station)

When requesting an update for you radio station you will also need to provide some information. Therefore, your request needs to contain the following information:

  • The radio station name (same as it is written in iTunes)

  • The name, phone number and email of the contact person

  • Write specifically the update you would like to make for your radio station. Attention: do not resubmit information that is remaining unchanged.

Before sending your submission request to iTunes you need to ensure that your radio station works properly in iTunes. To do this you need to open iTunes, select ‘Opend Audio Stream’ from the Advanced menu and from there enter your audio stream URL.

It usually takes up to 5 business days to hear back from iTunes. Always be sure to respect the guidelines or they may even ban your radio station without the possibility of every including it in iTunes again.

Author : Lucian Paun

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