Handing over the aux cord? When it comes to radio, there’s something for everyone. This is probably why roughly 50% of Americans—160 million unique listeners per month—tuned in to online radio in 2016, listening to up to 21 hours of live radio per week on average. Choosing to broadcast your station with live audio streaming services such as the ones offered by Primcast and ServerRoom has major advantages, which can provide major bonuses for you, your listeners, and the broader community beyond the airwaves.
Unlike traditional radio, internet radio can be accessed by any web-enabled device anywhere in the world. But similarly to its predecessor, one has the ability to engage with listeners and monetize with advertisements. There is also the option to keep your station ad-free. The beauty of online radio is that it is infinitely more customizable and can be catered to fit your needs, which aids in building a personal brand. These are just a few of the organizations that can benefit from radio on the web.
Schools and Universities
Students thrive when they can express themselves. This has been acknowledged in the majority of academic communities. Radio is a powerful medium, and providing students on campuses with said medium helps them in establishing not only their own creative identities, but that of the school’s as well. It can also act as an outlet in what is often a stressful environment with too many due dates and deadlines.
Beyond that, radio is a dynamic communication tool between students and universities in general. Students can get updates on campus life, learn about academic developments, and engage with administration (and vice versa). Prospective students can also get a taste of what the school has to offer, and because internet radio is global, this includes international students as well. Because programs can be daily, weekly, or monthly, they can be spaced out to deliver announcements and other content in the most effective possible way.
Drop your sermon like it’s hot. Regardless of your place of worship—whether you are a church, mosque, temple, synagogue, or something else entirely, adding internet radio to your services can be beneficial for all. By going online, your message can reach billions of people and potential followers, no matter where in the world they are or what size your house of faith is. This ease of access also applies to followers who are no longer able to attend services, such as the sick and elderly.
Dedicated radio can aid in strengthening your relationship with your followers by allowing them to feel more connected to the larger community and in turn, to their faith. It can also make it easier for them to give back. Although you might usually do it during a service, fundraising for charity and bringing in donations for your place of worship online is simple with a paywall.
Building your brand might be a term that gets thrown a lot, but it is especially important for small businesses and hospitality services. Dedicated internet radio simplifies the process. Audio streaming for your business creates a consistent, recognizable atmosphere and is a simple way of allowing consumers to feel more engaged with your brand. Internet radio is also highly convenient for business owners—you total control over what your business is playing at your fingertips, on any web-enabled device.
Audio streaming can also bring in a significant amount of revenue. It has been mentioned that 50% of Americans listen to radio on the web—according to Edison Research, that’s about 177 million listeners per year and tens of billions dollars in mobile advertising revenue for internet radio and streaming services this year.
Again, these are just a few of the institutions who would benefit from internet radio, and it is definitely not limited to these communities. Whether you are a college, church, or hotel and regardless of what kind of niche your station occupies, global, accessible broadcasting is helpful for everyone.