Just about every online radio station owner has the same problem: getting enough listeners to connect to their streams. However, why do you think that some radio stations have all the listeners while others struggle with only a handful? The truth is that virtually anyone can have a broad audience if they knew how to make themselves noticed.
If you want to have more listeners tuning in to your online radio then the first thing you could do is to make sure that your music and live shows are what people are looking for. If you can’t provide your audience with quality air time then there is no reason why they should come to your station in the first place.
The first step to making yourself noticed is by building a website for the radio station. Nowadays you don’t even need to hire a web designer for this task since there are so many CMS (content management systems) out there that virtually do all the work for you. If you haven’t worked with a CMS before then your best bet would be using WordPress since this platform is the friendliest to work with and easy to do the maintenance once in a while. There are also many free themes that you could use for your website and customizing them is relatively easy. With minimum effort you could have your very own website up and ready. You can even embed a player on the website and have your audience listen to your station directly from the homepage. If you have no idea how to do this then you can search for this on YouTube where there are plenty very easy to follow tutorials on exactly how you can do this.
Building a website is not enough if you want people to actually come and visit. You need to spread the word about your new website on forums and social networks for starters. When you have a few people coming to your website and you will want to have even more then you will want to learn more about Search Engine Optimization. Until then however, you should stick to the basics and settle for what you can get right now.
Local marketing never seems to go out of style. Many companies use the most basic types of marketing even today simply because they work. You can do the same in your city by have a few people spread flyers.
Word of mouth is another old school but very effective marketing technique which you can use successfully with your online radio station. This technique works even better when used on the web. Social networks can create a viral effect if the material is good enough so make sure that your radio station has real value to provide to your listeners.