What type of web hosting service do you use?

If you are hosting your website on a shared hosting account then you may want to upgrade your hosting service to something more powerful. Shared accounts have many limitations and they run out of resources very quickly. If your website is just at the beginning and you don’t have many website visitors then you may be fine just using a shared hosting account. However, once people start visiting your website you will soon start experiencing problems such as slow loading times, website crashes or even website being down completely due to reaching your monthly allowed bandwidth. These are all less than desirable situations and you can avoid them all by upgrading your shared hosting account to a more reliable and powerful solution.

So what are your options? Basically there are three main hosting options: there is shared, virtual and dedicated hosting. Even though Dedicated Servers are the best option for any website resource wise, they can get pretty expensive. If you do not need the absolute best security and processing power for your website and you aren’t planning to install resource hungry web applications then you will do just fine with a virtual private server.

A virtual private server (VPS) has about the same powerful features that a dedicated server offers but for a much lower price when compared to the dedicated server. The VPS actually runs on a dedicated server, along with other VPS clients. The difference between the VPS and shared hosting is that the server running the VPS instances has much fewer clients on the same server whereas the shared hosting server can have even thousands of clients at the same time.

In the end it is only up to you what type of web hosting you are going to use. Keep in mind though that you may want to upgrade your services sometime in the future so make sure that the company where you are hosting your website can offer seamless upgrades (cloud hosting seems to be the best since there is virtually no downtime when upgrading your service).

The power of mobile apps

If you have a slow-running online business then you may bring it up to speed with mobile applications and here is why: mobile apps are extremely popular nowadays and people from all around the world are using them. Most of the large online businesses are already growing their profits even more by using mobile technologies and so should you.

Why do you need a mobile application for your business? Since nowadays most web users come from mobile devices, it seems only normal that your business would be on mobile platforms as well. The last few years have known huge advancements in mobile technology and it would be a mistake to ignore the potential within this market has.

How you can go about developing your own mobile application? Even though you may not have the necessary skills to develop a mobile application all by yourself, you can still hire a freelancer or professional development company to do this work for you. All that you are required to do in this case is to come up with a good app idea and put in into practice. You may find that hiring a professional mobile developer will cost you a bit more money however, this way you have the certainty that your money have been well spent whereas if you hire a freelancer you may find yourself with no money and a bad mobile application on your hands.

Once your application has been developed and properly tested you will probably want to sell it or give it away for free. Either way, you will only benefit from distributing your application to as many people as you can possibly can. You may be wondering how you can benefit from giving away your app for free. The truth is that in some businesses, gaining the trust of your clients is more important than what you would get for selling your application.

There are many things you can do with mobile applications. No matter what your niche market is, you can still build a mobile application that complements you online or offline business.

Start streaming online with Primcast and Wowza

If you thought that Wowza Media Server is just a simply media streaming solution then you were wrong. With the latest addition of Wowza Media Server 3 there are no more conflicts that existed with other software suppliers such as the Adobe Flash Media server.

You can check for yourself and see the amazing features that come with this latest addition by going to wowza.com. With wowza you can benefit from custom streaming solutions.

Perhaps one of the best Wowza Media Server 3 features is the support for mobile streaming. Since in this day and age most people own high-end mobile devices, with Wowza you can output 1080p resolution videos to satisfy even the most pretentious customers.

Primcast offers both shared and dedicated server Wowza services. We will assist you with any issues that may arise with your Wowza services. As a customer of Primcast, you will benefit from free 24/7 customer support.

So if you are interested in finding a reliable, flexible and not to mention affordable solution for online video and audio content streaming then Primcast and Wowza are everything to get started in the online streaming world.

Optimize your website with video content

If you are a website owner then you have undoubtedly heard the expression SEO before. SEO stands for search engine optimization and it is something that you should concern yourself about if you are looking to bring more traffic to your website. Everyone knows that more traffic to your website is potentially more money in your pocket so if you are interested in finding out how you can do this then you keep reading.

When it comes to search engine optimization, Google is just about the only search engine you should concern yourself about since almost 90% of all internet traffic is through Google.  There are several aspects that Google looks at in a website and it would be in your best interest to make sure that each of those aspects are properly taken care of. One of the most important factors is the time your visitors spend on your website. If visitors spend very little time reading your content and then leaving, this tells Google that you either have too little or too poor written content that it isn’t worth your visitor’s time. It is needless to say that Google won’t like this and will rank you accordingly in their search engine. However, if you make the effort of improving the content on your website and provide them with quality and fresh information then they will certainly stay on your website a while longer.

So how can you improve the content on your website and determine your visitors to spend more time browsing your website? Adding lengthier articles, more pictures could show an improvement but in an age when video is the new king of content you really should consider adding video content to your website. Simply embedding YouTube videos in your website articles will do much in the way of engaging the visitor activity on your website. A better way of including video content on your website is through video streaming. By streaming your own video content you are making sure that your website is the only place where your visitors are able to watch your video content. This way, your visitors will not only spend more time on your website but they will also keep returning for more awesome content.

Stream live events like a pro

You probably remember the early years of the television when broadcasting live shows was a huge deal. Millions of people were on the edges of their seats at home every time there was a live sporting event being broadcasted on the TV. We have come a long time since then and now the live event streaming technology is available for virtually anyone.

If you are worried about not having any technical skills that are required to start streaming live video online then you can stop right now. Most of nowadays services are very user-friendly and they will take you by the hand every step of the way. Even if you have no technical background whatsoever, you will still have no problem in setting up a live video stream by yourself.

Price is also not a problem when it comes to live event streaming services. Since there are so many online companies offering this type of service, competition can only mean good things for the end-user. However, if you are going to stream your live event to a very large audience then be prepared to pay accordingly. The video quality of the stream is also going to influence the price you pay for this service.

As previously mentioned, you don’t need to have any type of technical knowledge in order to be able to start streaming video content online. Even if your video streaming provider is not at all helpful, there are still hundreds if not more online tutorials in every format imaginable that are just waiting for you to check them out. However, if you stumble upon a company that won’t offer you support then simply move on to the next. There are many companies offering this type of service and they should be begging you for your business.

Even though live video streaming is very easy to do and won’t cost you a fortune, you still have a few requirements. You probably already have a computer with an internet connection. All you need now is a video camera or even a decent quality web camera. Keep in mind though that if you want to viewing quality of the stream to be good, you will also need to have a pretty good device to record with. Besides the computer, internet connection and video camera you will also need a live video streaming service that we have talked about earlier.

The beauty about the even streaming service is that you can use it for anything you have in mind. If you have a music concert coming up then you can use even streaming to broadcast the live event to your friends, family and fans. You can even use live streaming at personal events such as weddings and baptism ceremonies.

With live video streaming you can have as many or as few people watching as you like since this technology is extremely flexible. So as long as there is an internet connection, people from all over the world will be able to tune in on your live broadcast and enjoy your video content.

Automate your online radio station using Auto DJ software

Whether you are looking to build your very first online radio station or you are looking to automate the one you already have, Auto DJ is the service you can’t do without. If you didn’t already know, Auto DJ is an online radio automation software that you can attach to any SHOUTcast hosting account.

Auto DJ brings many benefits to any radio station. The most important benefit that radio station owners will gain access to is the complete automation feature. This means that radio owners will no longer need to stay at their computers in order to stream online. As a radio station owner you will not even need to leave your computer on the whole time you are streaming. So if for nothing else, by attaching an Auto DJ account to your radio hosting you will be saving on your electrical bill.

Auto DJ will also allow you to create playlists and schedule them however you see fit. This way you can have total control over what and when your online radio station will stream. You can even control your radio station from your mobile device since the Auto DJ can be accessed from the web-based control panel.

So to sum it all up, by attaching an Auto DJ account to your online radio you will be saving on your electrical bill, have complete control over your radio station (what and when something is going to play in you radio station), radio station automation and seamlessly switching between a live source and your playlists.

How to get more listeners to your radio station

Just about every online radio station owner has the same problem: getting enough listeners to connect to their streams. However, why do you think that some radio stations have all the listeners while others struggle with only a handful? The truth is that virtually anyone can have a broad audience if they knew how to make themselves noticed.

If you want to have more listeners tuning in to your online radio then the first thing you could do is to make sure that your music and live shows are what people are looking for. If you can’t provide your audience with quality air time then there is no reason why they should come to your station in the first place.

The first step to making yourself noticed is by building a website for the radio station. Nowadays you don’t even need to hire a web designer for this task since there are so many CMS (content management systems) out there that virtually do all the work for you. If you haven’t worked with a CMS before then your best bet would be using WordPress since this platform is the friendliest to work with and easy to do the maintenance once in a while. There are also many free themes that you could use for your website and customizing them is relatively easy. With minimum effort you could have your very own website up and ready. You can even embed a player on the website and have your audience listen to your station directly from the homepage. If you have no idea how to do this then you can search for this on YouTube where there are plenty very easy to follow tutorials on exactly how you can do this.

Building a website is not enough if you want people to actually come and visit. You need to spread the word about your new website on forums and social networks for starters. When you have a few people coming to your website and you will want to have even more then you will want to learn more about Search Engine Optimization. Until then however, you should stick to the basics and settle for what you can get right now.

Local marketing never seems to go out of style. Many companies use the most basic types of marketing even today simply because they work. You can do the same in your city by have a few people spread flyers.

Word of mouth is another old school but very effective marketing technique which you can use successfully with your online radio station. This technique works even better when used on the web. Social networks can create a viral effect if the material is good enough so make sure that your radio station has real value to provide to your listeners.

The benefits of having your own mobile application developed

Many people try their luck online after hearing of the riches that so many internet marketers have stumbled upon with relative ease. Even though these rags to riches are not totally untrue, it is not so easy to make it big online if you start from scratch. The truth is that you need to spend a bit of money if you are going to make money.

The best type of internet business is in the information and software markets. It makes sense if you think about it: you create something once and then you can sell it over and over again without having to spend anything on production and distribution. So many people have already gotten rich over delivering packaged information that the temptation for starting a business in this niche is very high right now.

Even though the competition is very high right now in this market, you can still find a business model that is not over-saturated on the internet these days. A great business model is selling mobile applications. Since most people nowadays have smartphones and tablets, it is a great opportunity to come up with an application that many people would be interested in.

You don’t even need to sell your mobile application. Even giving it away for free could bring  many benefits for the credibility of your online business (something that most of today’s online businesses are lacking in). However, in order for people to even consider downloading your application even if you are giving it away for free, you need to make sure that it is something that people actually need or that it is entertaining. Building an application just like so many others out there is not going to be of much help.

Doing a little bit of market research will achieve much in the way of determining which kind of application is needed on the market. If you are an online business owner then you may want to build an application that complements the product or service you are already selling. The best way to determine whether an application has the potential of becoming popular is to look at the current competition. Therefore if people are already paying for your competitor’s application then chances are, if you put enough effort into building yours, that you are going to make money off of it as well.

The first step to building your mobile application is to find the right developer for it. There are many skilled programmers nowadays that are just waiting for you to set them up with a challenging project. You need to be careful though when contracting a developer. Although there are many professionals looking for work, there are also those that are looking to make some quick bucks off of you. If you are working with a limited budget then your best option would be looking for a freelancer that will accept working for you for the wage you are offering. Keep in mind though that you are only going to get the quality you are paying for, sometimes not even that. The better option would be contacting a professional mobile development company to build your mobile application. This way you don’t have to search for programmers on freelancing websites and risk your money on somebody that you have never worked with before.

5 reasons why you should drop progressive video download and start streaming videos online

Most people watching videos online are looking for the highest video quality available. While not all videos today are shot in full 1080p High Definition, you still need to be able to stream those kinds of videos online for people who will settle for nothing but the best. Video streaming has become a very competitive market nowadays and if you are going to remain competitive then you are going to have to deliver nothing but the best services for all your online audience. The old way of delivering video content for your website visitors is through progressive download. What this means is that visitors are only able to watch a video while the video file downloads on their computer. There are obvious disadvantages to this method and you will soon find out why video streaming technology is much better than progressive download.

1. Streaming technology

With the true video streaming technology your audience will be able to skip through a video without having to wait for the whole video file to download onto their computers first.

2. Video file protection

Since the video file will not be downloading onto the viewer’s computer, you will be able to better protect your video content. Even though with progressive download the video file gets deleted from the temporary folder after the video has been closed, there are many software programs online that allow users to obtain a permanent copy of your videos. This doesn’t happen with video streaming since the video files will never be fully downloaded onto the end user’s computer.

3. Smooth video streaming

With the video streaming technology you can have full HD videos without having to worry about bandwidth too much. The adaptive bitrate feature allows users to watch video files at the best viewing quality that their internet connection can support.

4. Save bandwidth

Video streaming allows you to save on bandwidth usage. While with progressive download users need to download the whole video file in order to skip through, with video streaming the user doesn’t need to download the whole thing just to watch the end of a video and while not all users will skip to the end of the video, the ones who do will not unnecessarily use up your bandwidth.

5. Convenience

There are many online companies offering video streaming services nowadays. These services are not expensive and they save you the trouble of having to host all of your video files on your server and managing them.

If you are still not convinced that video streaming is the best way to provide video content for your online audience then you can check out more about this technology by going to our website at http://www.primcast.com/services

When should you invest in a dedicated server?

If you are an online business owner then you will need to upgrade your hosting service to a dedicated one at some point. Even though you don’t necessarily need a dedicated server right now for your website, once your online business starts to take off your website visitors will start getting frustrated by the loading times, website crashes and errors they will get and this is something that you should completely avoid. If your visitors don’t have a good experience on your website then how can they expect to have a good experience with your product or service?

Depending on what amount of traffic you are expecting to come to your website, you could also choose to move it on a virtual private server. This type of web hosting is the next best thing to a dedicated server and you get the benefit of having a great level of flexibility and customization. The benefit of moving to a virtual private server is that you get about the same functionality as a dedicated server but for much less money. The downside to having your website hosted on a virtual private server or dedicated server is that you will also need to do the maintenance part. You will also need to manage the server installs and software upgrades as well.

You can also find managed dedicated hosting servers. Although these services will cost you a bit more, they can save you quite a bit of time and money since you won’t need to manage the server and you don’t need to have an employee to take care of the server maintenance.

A dedicated server can be used for much more than simply hosting your website (although if you have a very popular website that gets visited by thousands of visitors every day, a dedicated server is simply required). You can also install applications and other software that will only work on a dedicated server.

Most businesses nowadays (online or offline) rely on dedicated servers for data storage, document management, website hosting and much more. So if you are having problems with your website being to slow, need more resources such as bandwidth, storage and processing power for your web applications then a dedicated server is perfect for the task.

There are plenty of online companies selling dedicated servers. However, you need to be careful when purchasing a dedicated server online. There are some bad reputation companies out there that are only after your money and will simply not deliver on the services you have paid for. So if you find offers that are ‘too good to be true’ then you should consider the fact that those offers may in fact be too good to be true.

Primcast offers high quality and reliable dedicated servers and virtual private server hosting. If you would like to find out more about our hosting solutions then feel free to visit our website at http://www.primcast.com/services

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