Alternatives to YouTube: Battle of the Video Platform

shutterstock_256772473

You’re browsing the web, and you want to watch a funny video of a baby and cat or look up the Pen Pineapple Apple Pen video for the hundredth time. (Go ahead, look it up). Which site comes to mind first? If anyone were to take a guess, it would probably be YouTube. YouTube is considered the world’s top video sharing platform. Roughly 500 hours of content is uploaded every minute and the Google-owned site acquires more than 1 billion unique visitors each month. It is definitely the video platform users are most familiar with, and that familiarity comes with its advantages.

It is important to remember, however, that its primary function is for entertainment and sharing content, not hosting—so hold back on the cat videos for now. Aside from YouTube’s popularity and ease of use, one of its main appeals seems to be the one users see reflected in their wallets: it’s free. The downsides? Well…

  • Pre-roll video ads
  • Limited ad revenue through AdWords
  • Users must give up distribution rights to content
  • YouTube bot detects and shuts down videos and streams with copyrighted music
  • Limited customization and branding: videos contain the YouTube logo and lack design features which are essential to many businesses to maintain brand equity
  • Users lack control over ads and other content: spam, offensive content, and negative social engagement can reflect poorly on businesses
  • Limited embedding functionality
  • No technical support

For organizations and small businesses with an array of hosting and streaming needs, this means it may be time to look elsewhere. Thankfully, there are options.

Vimeo

Vimeo is a video hosting platform for creative content, and has a shining reputation for just that. It is recognized for being a community built on professional, high quality videos. Because there are higher quality contributors, there is less poorly made content to wade through. With its integrity and aesthetically pleasing cinematography that is frankly just nicer to watch, Vimeo is a great contender among platforms of its kind. Major aspects that set Vimeo and similar professional-level platforms apart from YouTube are its lack of third party advertisements, bandwith caps, or time limits on video content for Plus, Pro, and Business users. On the other hand, Vimeo users have to deal with upload limits regardless of plan. It also touts just over 170 million viewers per month, which is far less traffic than on YouTube—about 20% less, in fact.

Quality vs. quantity is the question that comes to mind, especially when considering the higher bitrates and high quality 4K video that Vimeo supports. Other features include advanced analytics and a range of privacy settings, including password protection. While both YouTube and Vimeo have free plans with limited options, Vimeo’s paid plans are cost effective. Also similarly to YouTube, it is not ideal for technical support, especially when it comes to live streaming—responses take between 4 hours on business days and 24 hours on weekends. Of course, the difference here is that there is still tangible customer support.  All in all, Vimeo is a wonderful and viable alternative for video hosting and streaming.

ServerRoom 

For a dedicated hosting and streaming service, ServerRoom might be considered the complete package. It is a feature-rich, higher end video platform that is definitive of what higher end services have to offer, and like other services with paid plans, it leaves advertisements as well as time and bandwidth limits at the doorstep. Going one step further, it offers unlimited storage and unlimited plays which, surprisingly enough, YouTube also offers (but Vimeo does not). Unlike YouTube, all aspects of what the viewer sees is controlled by the host. For professional organizations, having control over what your viewers see before, during, and after your video content is not just preferable, but necessary. This is significantly easier to do with the addition of white label players offered by ServerRoom, which allows for complete customization.

Despite being a dedicated service with all the bells and whistles, ServerRoom is still just that—dedicated. All paid plans come with 24/7 phone and chat support without sacrificing quality, which cannot be said of other contenders. Advanced include user analytics, adaptive multi-bitrate streaming, and VAST Ads integration for easy monetization, On the other hand, it is also on the higher end in terms of cost, but makes up for it in substance—substantive content leads to more substantive user engagement, which makes ServerRoom a worthy investment for your business or organization.

Comments

comments