Why You Should Live Stream Your Next Event


User Engagement: Live streaming provides the ability to engage an extended audience. Attendees who may not have otherwise been able to experience the event, whether it’s because they are across the world, disabled, elderly, or simply could not make the necessary accommodations, are able to be a part of the event from wherever they are, and you are able to share your content with them from wherever you are.

Increased Attendance: 67% of viewers who live stream an event are more likely to buy a ticket to that event or a similar one post-stream. Chances are you’ve heard of Coachella, the yearly music festival that brings out the flower crowns and cultural appropriation in everyone. Popular events like these almost always have some kind of stream set up, if not live, then after the fact. The more immersive a streaming experience is, the more likely viewers are to want to attend in person.

Time, Money, and Convenience: For those who have meetings and conferences that cross state lines or borders, such as businesses, live streaming said events can be costly. You may have to make travel accommodations for speakers and conference-goers, which can be time consuming and cost thousands of dollars. Streaming your meetings and conferences saves you the money that would otherwise be allocated to planes, trains, and automobiles, not to mention hotels and per-diems. This also means hosting your event is easier for you, because it can be done from anywhere: the office, a coffee shop, even from the comfort of your own home, while wearing your favorite Juicy Couture sweatpants.

Increased Revenue: It has been said before and it will be said again–businesses using video grow revenue twice as fast as those without. By extension, they also grow in size, both in terms of users and brand recognition. Live streaming is a veritable goldmine: you can use a paywall before viewers can access the stream, or if you prefer to keep your event free, you can opt to include pre-roll, mid-roll, or overlay ads. Either way, streaming your event increases the amount of revenue it can bring in by a lot. If your event is sponsored, the larger audience and user engagement can attract bigger, better sponsors.

Community Building: As an extension to user engagement and increased attendance, the kind of virtual community that a live streamed event fosters is unique and valuable. Not only does it create an inclusive experience for viewers old and new, but it also opens the floor to new networking opportunities and the chance to build long-term business relationships. Online communities can be powerful resources to any kind of organization, and providing a community with valuable information and rich content makes it likelier that they will continue to engage with your business or organization.


Easy Archiving: If you’re using the right live streaming platform, like Primcast, your live video content will be immediately archived upon the end of the live stream. This eliminates all the extra work of having to upload it again, and makes your event available to those who might have missed it, as well as new viewers.