32 Tips On Promoting Your Live Stream
- Get people hyped! For live events, create a teaser trailer that gives people a taste of what your event will be like.
- Create a landing page for your event where you will embed the live stream.
- Link this page in your promotions so users know where to go on the day of your event and to drive traffic to your site.
- Generate buzz. Share info about your live stream well in advance. Depending on the reach of your event, this can be anywhere from a week to a month or two.
- Share the event page again before you go live.
- Don’t reveal too much initially. Release details in small increments to boost interest in your event as it approaches.
- Generate promotional graphics to include along with your links.
- Figure out the best time to stream and schedule accordingly. This may require a bit of research. For work events or seminars during weekdays, Mondays or Thursdays in the afternoon are usually the best time.
- If you regularly host live streams, announce your next one at the end of your stream.
- Consider featuring upcoming streams on recorded videos with banner ads.
- If you have a Listserv/subscriber base, utilize it! Send email blasts sharing the date, time, and details of your event. You can use websites like MailChimp to create and schedule campaigns.
- Schedule a promotional email campaign a week before the show and then again on the day of.
- Embed the live stream link in the body of your email.
- Include interesting, aesthetically appealing content such as promotional videos and graphics in campaigns.
- Don’t be spammy. Keep your email campaigns succinct and informative. Do not send several a day.
- Be compelling. Think up an interesting subject title for your emails that will stick out.
- Of course, this applies to your live event too. Make sure that you have a relevant and catchy title for your stream.
- Identify subscribers who are interested in your event by including a link to sign up for a reminder.
- Send follow-ups to these subscribers in the days preceding your live stream.
- Start posting about your live stream across social media around the same time you start campaigning.
- Be sure to include Facebook, Twitter, LinkedIn, and Google+ in your social media campaigns.
- Don’t be afraid to expand: also consider cross-posting to sites like Tumblr to appeal to a much wider audience.
- Link your channel to your social media accounts for quicker and easier sharing.
- Create a catchy, memorable hashtag for your event. Use it every time you post relevant content and encourage your audience to use it, too.
- Consider scheduling social media updates before your event. You can use a program like HootSuite to post updates across social networks in increments.
- Blog about it! If your site has a blog, create a post or two discussing your upcoming live stream.
- Post promotional graphics on your website to include the event name, date and time.
- Engage with your audience before, during, and after the stream.
- Take questions, conduct polls, and communicate with viewers as much as possible.
- Take feedback immediately after or within an hour after your live stream ends so you can improve on promoting and hosting your next event.
- Record your live event so you can generate clips to promote future streams.
- If all of this seems too confusing, don’t be afraid to ask for help. Consider putting together a marketing team to carry out promotions.
This entry was posted in Streaming Services
. Bookmark the permalink