Get people hyped! For live events, create a teaser trailer that gives people a taste of what your event will be like.
Create a landing page for your event where you will embed the live stream.
Link this page in your promotions so users know where to go on the day of your event and to drive traffic to your site.
Generate buzz. Share info about your live stream well in advance. Depending on the reach of your event, this can be anywhere from a week to a month or two.
Share the event page again before you go live.
Don’t reveal too much initially. Release details in small increments to boost interest in your event as it approaches.
Generate promotional graphics to include along with your links.
Figure out the best time to stream and schedule accordingly. This may require a bit of research. For work events or seminars during weekdays, Mondays or Thursdays in the afternoon are usually the best time.
If you regularly host live streams, announce your next one at the end of your stream.
Consider featuring upcoming streams on recorded videos with banner ads.
If you have a Listserv/subscriber base, utilize it! Send email blasts sharing the date, time, and details of your event. You can use websites like MailChimp to create and schedule campaigns.
Schedule a promotional email campaign a week before the show and then again on the day of.
Embed the live stream link in the body of your email.
Include interesting, aesthetically appealing content such as promotional videos and graphics in campaigns.
Don’t be spammy. Keep your email campaigns succinct and informative. Do not send several a day.
Be compelling. Think up an interesting subject title for your emails that will stick out.
Of course, this applies to your live event too. Make sure that you have a relevant and catchy title for your stream.
Identify subscribers who are interested in your event by including a link to sign up for a reminder.
Send follow-ups to these subscribers in the days preceding your live stream.
Start posting about your live stream across social media around the same time you start campaigning.
Be sure to include Facebook, Twitter, LinkedIn, and Google+ in your social media campaigns.
Don’t be afraid to expand: also consider cross-posting to sites like Tumblr to appeal to a much wider audience.
Link your channel to your social media accounts for quicker and easier sharing.
Create a catchy, memorable hashtag for your event. Use it every time you post relevant content and encourage your audience to use it, too.
Consider scheduling social media updates before your event. You can use a program like HootSuite to post updates across social networks in increments.
Blog about it! If your site has a blog, create a post or two discussing your upcoming live stream.
Post promotional graphics on your website to include the event name, date and time.
Engage with your audience before, during, and after the stream.
Take questions, conduct polls, and communicate with viewers as much as possible.
Take feedback immediately after or within an hour after your live stream ends so you can improve on promoting and hosting your next event.
Record your live event so you can generate clips to promote future streams.
If all of this seems too confusing, don’t be afraid to ask for help. Consider putting together a marketing team to carry out promotions.