40 Scenarios Where You Need 24/7 Streaming Support

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  1. Your dog eats your cables instead of your kid’s homework.
  2. Your cat knocks your video encoder off the table just to spite you.
  3. Your kid eats your cables and doesn’t do their homework just to spite you.
  4. Your encoder isn’t configured properly.
  5. You aren’t in expert in transcoding, bitrates, video formats, or codecs.
  6. You broadcast a radio show about insomnia in the middle of the night.
  7. You broadcast anytime that’s not 9am – 5pm.
  8. You broadcast on a holiday or weekend.
  9. You don’t have the time to wait 2 to 3 business days to get a reply from the other guys.
  10.  You’re hosting a live stream of the kids’ soccer game and Karen’s mom, Susan, who’s on the PTA, will lose it if there are interruptions.
  11. Slow or interrupted internet speed while broadcasting.
  12. Network congestion.
  13. Karen’s dad is an MMA fighter who is watching the game from elsewhere and the stream isn’t loading for him. He’s very upset.
  14. Buffering, the enemy of all live and pre-recorded video.
  15. Your kid’s team beats Karen’s team, but you can’t pause or rewind or watch it again because you can’t seem to work the nDVR feature.
  16. You’re hosting a live stream for any viewers who you value, but don’t want to risk losing in case there are interruptions.
  17. Software crashes.
  18. Interrupted camera feeds.
  19. Karen’s dad dropkicks your equipment.
  20. Equipment failure in general.
  21. You’re a modest local radio show that broadcasts news and weather but have poor connectivity because you’re in the middle of a hurricane, and you need to tell your listeners that they’re probably experiencing a hurricane.
  22. You’re worried about losing any video or audio content that you broadcast while in poor weather conditions or with poor connectivity.
  23. You’re not in Kansas anymore–you’re in the middle of nowhere and need help setting up so you can stream remotely.
  24. Your dog, Toto, got whisked away in a twister after eating your cables and now you feel guilty and want to put a missing dog pre-roll banner on your videos.
  25. You need help setting up a paywall to be submitted to your kid’s college fund because they keep eating their homework.
  26. You’re in search of a heart, a brain, or courage.
  27. (On second thought, no one can really help you with that.)
  28. You want to start monetizing your videos in general, but don’t know where to start.
  29. You aren’t familiar with VAST or VPAID.
  30. You experience any number of technical problems.
  31. Turning it off and then turning it back on again doesn’t work.
  32. Lightly slapping your equipment doesn’t fix it.
  33. Lightly kicking your equipment doesn’t fix it.
  34. You call the 9-to-5 guys and they ask if you turned it off and then on again, so you smash your equipment to the ground.
  35. Smashing your equipment doesn’t fix it.
  36. You experience sudden changes in audio and video quality and suspect it might be a ghost.
  37. You find out it’s not a ghost, but that still doesn’t solve it.
  38. You need an answer to the ages old question, “Who you gonna call?”
  39. You don’t want to risk losing audience engagement over quality issues.
  40. You want to provide a seamless streaming experience to your audience.

Famous Brands That Successfully Use Live Video


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Dunkin’ Donuts

You’re running late in the morning, and want to grab an iced coffee and a quick breakfast to go. If you’re on the East coast and aren’t a huge fan of the Starbucks on every block, you might consider Dunkin’ Donuts (sorry, California). Although donuts may not be huge among millennials—it’s more about cronuts these days—Dunkin’ Donuts has taken advantage of visual media to appeal to those who would rather spend time online than on line. Of course, they hit the big four: Facebook, Instagram, Twitter, and YouTube, but they also took to campaigning on platforms like Snapchat and Periscope, all of which have live video features. In 2015, they collaborated with Spotify to host a concert series, which was live streamed on its website and saw success in both driving traffic to the site and selling iced coffee. In another instance, Dunkin’ Donuts live streamed the creation of a donut-themed wedding cake, calling it a test kitchen or sorts, which attracted more than 36,000—all of whom were just watching a cake being baked.

Adidas

Another brand that has found success in incorporating live streaming into digital marketing is Adidas. Its #ThereWillBeHaters campaign started in March 2015 with a live video of James Rodriguez, famed Real Madrid and Colombian national team player, in which he signed a contract extension with the brand. Adidas also hosted similar campaigns with the likes of Gareth Bale, Karim Benzema, and Luis Suarez, launching a live stream of the #ThereWillBeHaters short film that same month.

Apple

You know the deal. It started in a garage in Cupertino. Many, many black turtlenecks and white sneakers later, Apple has made its mark as one of the most successful tech innovators ever—in fact, it’s one of the top ten largest companies in the world. As of 2016, their quarterly revenue averaged $46.9 billion. How can one begin to explain Apple’s explosive success and the massive, almost cult-like following it has today? One of the reasons is buzz. Twice a year, they host a live product release that is streamed globally. It attracts millions of viewers, of course. More importantly, it generates the kind of buzz needed to give a product a cracking head start and cutthroat edge in the market, making it a prime example of how the manufacturing of excitement brings tangible results.

BuzzFeed

Remember how BuzzFeed once live streamed a video of some highly qualified fruit scientists exploring how many rubber bands it takes to make a watermelon burst? At the time, it was the most tuned in live video on Facebook and had racked up over 807,000 viewers at its peak. For those who are curious, it took 45 minutes of rubber band wrapping to make the big melon explode. Why on Earth would someone watch a 45-minute stream of this? In one word, momentum. The other 44 minutes of video were leading up to that moment, building tension all throughout, keeping viewers interested.  BuzzFeed isn’t a traditional business that would reap the benefits of launching new products or services on live video, so they rely on advertising and creating fun, exciting, in-the-moment content like this. Clearly, something about this just works: the video now has over 10 million views.

Warby Parker

Known for their cool-guy-and-gal eyewear, Warby Parker has found wild amounts of success over the past few years. Raved about by celebrities such as Emmy Rossum and Ryan Gosling, Warby Parker has relied on appealing to the younger crowd to gain much of its consumer base.

The eyewear retailer uses live video, particularly Snapchat, for a number of different reasons. This includes the the showcasing of new products, but among their retail-focused snap series are some excellent employer branding ones. Like their user base, Warby Parker staff generally give off the chilled-out, Williamsburg vibe. In a series called ‘’Desk Job’, followers of the brand’s social media presence get an inside look at WP employee desks. At the same time, they can engage on a deeper by asking employees about their career paths and any dvice they have to offer about those seeking similar titles.

One particularly exciting feature in Warby Parker’s live videos is the opportunity for viewers to chat with Neil Blumenthal, the company’s co-founder.

 

Tastemade

Even if you haven’t heard of Tastemade, you’ve probably seen it before, and it chances are that it has made you hungry. Tastemade is an online publication that centers on everything food, from recipes to vlogs to video tutorials on cooking miniature versions of real food. No, really–the Tiny Kitchen series, which consists of using teeny-tiny ingredients to make a real meal, is one of the most successful video ventures from the brand to date. A live version of this series gathered more than 3 million views. Since then, the brand has been exploring live video more and more as a way of drawing social media traffic and engaging with viewers. By doing so, Tastemade combines the visual appeal of food with the immediate appeal of live video, with the end result being something highly watchable that speaks to viewers’ hearts (and stomachs).

GE

In July 2015, multinational corporation GE launched its #DRONEWEEK campaign. No, it’s not what it sounds like—more U.S. drone strikes devastating the Middle East—but it does involve the flight of unmanned aerial vehicles. The GE-engineered drones’ cameras connected to a live broadcast of things like interviews with GE scientists and tours of their different facilities across the country, as well as showcasing of their machinery. The drones flew from coast to coast, and #DRONEWEEK earned a reputation as “Shark Week for science and social video nerds”. GE upped the fan appeal by creating a drone Twitter account to interact with viewers. Once again, a brand successfully married social media and visual digital marketing with the use of live video streaming.

Should You Live Stream Your Wedding?

Imagine this: it’s sometime in the late spring or early summer, the church (or temple, or mosque) bells are ringing, and one of your beloved friends or family members is getting married. Now imagine it on a screen. The happy
couple are exchanging their vows somewhere in another state, but you’re able to bear witness to this touching moment from wherever you are because you couldn’t make it. Or because you’re a jilted ex who wasn’t invited. Either/or.

shutterstock_388636240One might assume that live streaming couldn’t possibly have a strong foothold in the wedding industry, but that’s not true. In fact, it’s been around since live streaming took its first breaths in late 2007. So while
the market for wedding live streaming isn’t new, it has been a steadily rising through the industry ranks among tech-savvy new brides-and-grooms-to-be. And why wouldn’t it? If others can choose to stream the big days in their lives that families and friends don’t want to miss, like graduation ceremonies, it only makes sense to stream the biggest day of your life.

The main reason couples may opt into live streaming their wedding is for the benefit of guests who had no choice but to send back their RSVP with regrets because they are unable to attend. It’s an unfortunate but not uncommon truth: not everyone on your guest list can physically be there, whether it is a friend who cannot afford to attend a destination wedding or and elderly family member with an illness or ailment. But that doesn’t mean they can’t be a part of your big day—at least not without the help of a professional streaming service. It’s the next best thing to being there.

The importance of a professional streaming service to ensure that everything goes seamlessly cannot be stressed enough, because your wedding day can be stressful enough as it is. While free streaming services are available for your use and it may be tempting to skimp on this part of your nuptials, this leaves you much more prone to technical errors and quality issues on the day of your wedding. And with pro platforms, you have premium features like password protection, so you can be as exclusive as you like—so that your ex can revel in your happiness (or not). Or, if you’re anything like the royal couple, you can broadcast it to the world and have people talking about that dress for weeks.

So how does it work? It can be as simple as hooking up a video camera and a mic to an encoder and an internet connection. With Primcast’s live event streaming service, you get instant account activation and fully managed setup with remote assistance, and you can broadcast from a laptop or pair a camera with a Cerevo Livehell 2 to broadcast from anywhere. This can be done with 3G or 4G networks as well, meaning you are not limited to the confines of a building with Wi-Fi, so you can have that unique fairytale inspired garden wedding you and millions of others have always dreamed of. And, with features like Primcast’s nDVR, your stream remains as an on-demand video that you can re-watch, rewind, pause, forward, and so on.

It is clear that live streaming is an important up-and-coming player in the $300 billion dollar global wedding industry. In fact, it would not be out of place to say that it will be an expected part of the celebration within the next few years. So, regardless of what role you play on the big day, getting on board with the trend/times can be beneficial. If you’re the videographer, it gives you an edge among the competition because you are offering an exclusive service to clients. If you are a church, you can incorporate it into wedding packages or add it as a bonus to existing streaming services. Lastly, if you are the one getting married, you can relax and enjoy your wedding day, knowing that your most candid, memorable moments will be captured for years to come.

The Psychological Reason People Love Live Streams

If you haven’t heard of it by now, it’s time that you do: FOMO, or the fear of missing out, is an epidemic. It’s certainly no swine flu, which, speaking from experience, is no fun at all, but it is a widespread phenomenon that has noteworthy psychosocial effects on people. As shutterstock_434264908weird as it sounds, though, there are some
upsides to FOMO, one of them being that it has fostered a booming industry for live event streaming.

To better understand the appeal of live streaming in relation to FOMO, we need to understand why the human body triggers this kind of response in the first place, and to do that, we must go back to ancient times. Is Krog in the cave next door throwing a cave party without me? Do all the other dinosaurs not like me? OK, maybe not that ancient—but you get the picture.

According to clinical psychologist Dr. Anita Sanz, FOMO is a very, very old fear being triggered by a new stimulus: social media. Sanz claims that it began as a survival instinct of sorts, considering that at one point our survival as individuals within a tribe and as a species hinged on our being aware of threats both to ourselves and to the larger group.

“To be ‘in the know’ when we roamed around in small groups was critical to survival,” said Sanz on Quora. “To not be aware of a new food source, for example, meant you literally missed out on something that could mean the difference between life and death.”

Of course, Sanz recognizes that the way we keep each other in the know of important information and potential sources of danger has dramatically evolved since then. Today, we use forms of communication like TV, newspapers, the internet, and last but certainly not least, social media.

So, it makes sense that feeling like we’re missing out leaves an important enough impression to incite a reaction from us. It is literally hardwired into our brains. This is not to say that not making it to a music festival you’re seeing all over Facebook and Twitter is a matter of life or death, but for many people, social media is how they connect to their community, so it becomes a social lifeline of sorts. As we become increasingly aware of what the people around us are doing—often in real time and at hyper-speed—we don’t want to feel excluded.

This has not gone unnoticed by the big names in business and entertainment. In fact, they even incorporate peoples’ fear of missing out into their promotional strategies. If they’ve got a major live event coming up, like a concert, they may restrict access after the live stream of the concert ends. This means that if they don’t join in the moment, they miss out. And what if they miss out on something really, really good? It’s the “what if” that appeals to the FOMO in us. This has been duly noted and utilized by concert presenters like LiveNation and AEG.

Part of what makes live streaming so versatile, though, is that it can also ease peoples’ FOMO. According to a study by Eventbrite, 69% of millennials experience FOMO when they can’t attend something that their family or friends are going to. They might not be able to attend because of finances, distance, physical disabilities, etc. Whatever the case, live streaming allows them to really feel included and be a part of the event. And this is beneficial for brands, too: 67% of viewers who live stream an event are more likely to buy a ticket to that event or a similar one post-stream. Don’t underestimate millennials—they would rather spend money on experiences, like concerts, festivals, sports or parties, instead of buying tangible products. And aren’t experiences the most valuable thing of all?

The FOMO epidemic extends past concerts and festivals. According to Facebook’s own data, people comment ten times more on Facebook Live videos than regular videos. People are also watching these videos for longer, spending three times as much time watching Live videos as they do on-demand. BuzzFeed once live streamed a video of two people attaching rubber bands around a watermelon until it burst. It had 807,000 viewers at the end of its 45 minute stream.

Why do people even want to watch rubber balloons obliterate a watermelon, you ask? Nobody wanted to miss the moment that fruit finally went kaboom. The other 44 minutes of that stream was just a buildup to that sweet, seedy moment the watermelon burst. It was gratifying, and social media has kind of coddled us into a state of instant gratification. According to Dr. Susan Weinschenk, we navigate the web in a series of dopamine loops.

Said Weinschenk, “With the Internet, Twitter, and texting you now have almost instant gratification of your desire to seek. Want to talk to someone right away? Send a text and they respond in a few seconds. Want to look up some information? Just type your request into Google… Dopamine starts you seeking, then you get rewarded for the seeking which makes you seek more.” With live video, you have an environment that welcomes instant reactions and with which you can provide instant feedback. In other words, the process of watching a live event is rich in dopamine.

We gravitate towards live content because it is literally in our nature. We don’t want to miss out on critical information. We want to feel included. We crave suspense. We want to instant gratification. With live content, what you see is what you get, and there is a raw, visceral appeal in that, and this is something our psyche understands.

How to Monetize Your Videos

Online video is valuable, and anything with value in a consumer-driven capitalist state can be sold for a profit. According to BI Intelligence, digital video ad revenue reached almost $5 billion in shutterstock_5851470372016, up from $2.8 billion in 2013. It probably makes sense to monetize your video content as another source of revenue to literally make your videos work for you. But how? There are a number of good options, but the best option for you is dependent on a number of factors, like the nature of the content you produce and the size of the audience it generates. Making the most informed decision often involves dissecting each option and can be time-consuming, so we went ahead and did it for you below.

Video Advertising

What was your favorite ad as a child? I know my least favorite: the annoying, ever-present Zoobooks commercial. Regardless, video advertising has been around since the dawn of time. And by this, I mean the dawn of when executives realized they could capitalize on television programming with the first ever TV ad, which promoted a local baseball game. The airtime was purchased for just $4 in 1941. Since then, it has remained one of the most popular ways that brands and services advertise and that visual programming earns revenue—which is definitely worth more than $4 in 2017.

With video advertising, your video content is free and available to a virtually unlimited number of users. If the content is good, free, and accessible, it is likely that you will attract a larger audience—and the more you exhibit an ability to attract an audience, the more businesses will be willing to pay to access this audience. Revenue is generated by selling pre, mid, or post-roll ads, using one of many ad-choice models (such as the VAST and VPAID models offered by Primcast). Ads can be tailored to target audiences by location, interests, etc., which consequently converts more viewers into valuable customers and boosts your advertising value.

Of course, this means that you must demonstrate that you have a large enough audience to target as well as the means to produce video content at a rate that retains viewership, so this option is best left to bigger broadcasters. If you cannot attract a sufficient number of people, it does little in the way of seeing a return on production spending (and just means that you just haven’t met the right one yet). But if you meet the criteria, video advertisements before, during, or after your video content are a very sustainable source of revenue that can work long-term.

Pay-per-View

Ah yes, pay-per-view. If you’re a sad millennial like me (or older), you may remember the days before Netflix when there was no option but to add $10 to your cable bill if you wanted to see a premium movie on demand. You may even remember Blockbuster. Got chills down your spine yet? This is still a model that works and works well—online, that is. It is used by many platforms, big and small, from those motivational business webinars to Google Play. With pay-per-view, your video content is a standalone product that viewers pay a one-time fee to access. This is done with tools such as a paywall. In general, aim to broadcast your content on a platform that has a monetization option like a paywall built in.

The good? Success in your capitalistic ventures—even if your audience is modest in size, you can still generate a large amount of revenue because pay-per-view content generally brings more income with a smaller audience than other options, making it perfect for small to medium sized broadcasters. This is especially true if your video content fits a particular niche and has a target audience that is willing to pay a premium price on premium content. There are also fewer limits on maximum revenue, so all in all: more money.

The bad? Because this is a one-and-done situation, viewers are only engaged short-term and there isn’t much incentive to commit to your brand (like so many guys I know). You may also have to spend time, money, and effort on attracting viewers since your content isn’t accessible to everyone, so not everyone may know its value. And because viewers are paying valuable dollars for your content, they also need to have access to 24/7 support in case of any issues with playback—but not to worry, as Primcast offers some of the best around-the-clock customer service there is.

Subscriptions

The next step up from a pay-per-view is creating a subscription-based service for your video content. The concept is providing valuable content long-term in exchange for a long(ish)-term return on investment. There are many different ways to go about this. You can charge for content as a bundle, as bigger streaming companies like Fox Soccer do, or as a membership where you charge monthly or annually for as low or as much as you like. It is recommended to start low as you build a viewer base. If you charge as little as $1 per month and get, say, 60 new subscribers a month on average, in your first 6 months you are up to $360 in subscription revenue per month.

Unlike with pay-per-view, however, monetization with a subscription service creates brand loyalty because it creates repeat customers. In fact, many people already subscribe to visual content in one way or the other. Think cable and Netflix. It’s convenient for your audience because they know what they want and what they’re getting and they can pay for it all at once. This also generates greater overall revenue for content creators and is a steady form of income. But in order for a subscription service to be a viable option, you must put out video content consistently that people actually want to watch.