Facebook Live vs. Professional Streaming Platforms


Facebook Live didn’t start the fire—it was always burning since the live stream machine’s been churning. Although streaming live video online has officially been a thing since 2007 with the birth of Livestream, formerly known as Mogulus, it has recently been given new life by the likes of Periscope, Meerkat (RIP, gone too soon) and more heavyweight platforms like YouTube Live. Even more recently, around May of 2016, Facebook rolled out its Live feature to all its users. It had previously only been available to public figures and celebrities.

So what can you do with Facebook Live, really? And how does it even work? Well, that’s the easy part:

  1. Do whatever you want, from showing your friends your cute dog doing cute dog things to gaining social media exposure by executing viral marketing campaigns, hosting seminars and panels, and promoting live events.
  2. Hit the “Live” button at the top of your feed and begin broadcasting to your followers, all the while monitoring likes, questions, and comments from your viewers.

Watching and and being able to engage with events in real-time has universal appeal and brings real results. Social Media Today found that people spend 3 times longer watching a video that is live compared to pre-recorded video.  Not only do people watch, but they love using live video too! Many Facebook users—of which there are approximately one billion—are taking advantage of the release of Facebook Live for public use to share experiences with friends and their extended social media network as they happen.

So is it any surprise that the mainstreaming of live streaming has had a ripple effect on social media? Not too soon after Twitter and Facebook’s live features came those of Snapchat and Instagram. This mass integration into social media is proof that live video is changing the tides of how organizations are reaching bigger, better audiences. If further proof is needed, look to Facebook’s live stream of the first presidential debate between Hillary Clinton and Donald Trump, which rounded up a massive 28 million people.

It is evident that Facebook Live has distinguished itself as a shiny new innovation on the live video front. But can it measure up to the video streaming powerhouses that so many organizations pay for? Let’s take a look:


  • Free! Spend $0.00 by using your phone and natural lighting
  • Easy setup in seconds for anybody with a Facebook page
  • Built into Facebook platform
  • People who have already liked a page receive notifications about live streams, which creates a sense of urgency, as well as seeing the stream on their news feed
  • Audience engagement via Facebook reactions and real-time, interactive comments/questions
  • Ability broadcast exclusively to your Facebook group
  • Live streams can be used for Facebook posts or ads
  • Social media exposure to those who aren’t totally social media savvy—many people who don’t have much of an internet presence elsewhere have Facebook accounts, so you can extend a hand to this audience
  • Feedback you receive from viewers can serve as excellent PR, marketing, and communications tools for a brand’s strategy*
  • Broadcast remains on the feed as on-demand video


  • Slower response rate
  • Live videos are limited to 90 minutes
  • One billion people are on Facebook, but seven billion are not!
  • No support: if you experience any issues mid-stream or your stream is taken down for whatever reason, you cannot talk to a human about it.
  • Not indexable. Search engines like Google don’t ever find Facebook posts, including live and archived videos, which is a fatal drawback when it comes to SEO
  • Comments tend to lag, making interactive functionality limited
  • Facebook’s algorithm changes often–practically once a month. Because brands do not control the platform, it is difficult to perfectly execute a marketing strategy
  • Video quality is the most important factor for 67% of viewers watching a live broadcast, and Facebook streams are not optimized for higher quality output or large screens–there tends to be poorer image and audio quality
  • Viewers prefer to engage content on a branded destination so they are not distracted by things like notifications

Additionally, Facebook Live doesn’t support monetization, access, and security restrictions like a paywall, multiple simultaneous streams, digital rights management, or analytics.

All in all, if your low-budget is really no-budget, Facebook Live is a decent platform to stream your content. It is integrated into one of the largest social media platforms in the world, but is lacking in advanced features. If you demand more of your live streaming platform, don’t worry—there are many customizable and feature-rich services to choose from. The top paid platforms combine hosting, broadcasting, embedding, monetizing, and user analytics into all-inclusive packages, and Primcast is just one of them.

How Audio Advertising Benefits Businesses

Remember the good old days when radio was just a knob on your car stereo? Or, if you’re even older (but young at heart), maybe it was a square, clunky box that only accessed a few local channels, and every so often during the broad
cast, you got advertisements promoting businesses around town or new and exciting products like the color TV. But the way we listen to music, talk shows, stories, news, weather, traffic, and the like has totally transformed in days gone by.

shutterstock_215512507Today, we have podcasts, streams, playlists…a majority of people are tuning in to online radio on their phones or other devices that fit in their pockets—155 million people, to give you an approximation, with expected growth to 191 million by 2019. 68 million people subscribe to some sort of music streaming service and a quarter of those people stream music on their smartphones on a daily basis. The radio streaming service Pandora logs 5.4 billion hours of user listen time in a single quarter.

It is safe to say that over the past few years, traditional radio has undergone a major makeover of the digital kind, and with it, so has audio advertising. According to a survey coordinated by AdAge, The Trade Desk, and Advantage Business Research, US marketing and media professionals will allocate an average of 11.6% of their ad budget and inventory to digital audio placements by mid-2017. This figure is up from 7% just a year earlier and double the share of investments made two years earlier which, according to eMarketer, marks a significant gain on overall ad inventory.

It is clear that there is much to gain from incorporating audio advertising into existing online channels. According to the same AdAge study, 37.4% of respondents in the US said that formatted music channels are of interest when considering buying programmatically.

“Advertisers are after an audience, and they see digital radio as a platform that reaches an engaged user who can be precisely targeted by geography, demographics, social connections, listening behavior and other critical metrics,” eMarketer said in a statement. And with current technology, it is entirely possible to take audio advertising over the top and make it more effective than ever.

Online radio is a hyper-personalized method of streaming audio, and this is one of the main appeals of digital audio advertising. Listeners possess the ability to customize programming from a seemingly unlimited array of stations and playlists curated for the user with the aid of intelligent algorithms. Incorporating advertising and audio streaming means that listeners get relevant ad content that is targeted specifically to them, which means it is likelier for them to become potential customers. With the explosive growth of audio streaming services, there is also consistent growth of advertising revenue.

Yet another reason audio ads are so enticing to marketers is because they have the reach and influence of video advertising, but are much cheaper and much easier to produce. They aren’t really effected by ad blockers, so users can’t just skip over them or gloss over and do something else like they tend to do with video ads, so they are more directly influenced An Audio.ad survey found that nearly five of every ten people have bought between two and five products or services advertised.

So how does this kind of targeted advertising work? Well, based on your content and listener demographics, advertisers looking to appeal to a certain audience will pay to air ads on your channel. The process is streamlined with an audio ad monetization service like the one soon to be offered by Primcast. Audio advertising, similarly to other kinds of advertising, can be targeted based on region, age, interests and much more, so advertisers can be confident their content appeals to your audience. It’s pretty simple from there: triggers based on metadata in your encoder send a message to our servers to play ads automatically.

Video marketing seems to be the talk of the town, however, advertisers have had their eye on digital audio ads for some time now, and brands are beginning to take notice. By appealing to the ears instead of the eyes while a listener is tuned in to news, music, or talk shows, they are cutting through visual ads to become a part of someone’s day, and that in itself is powerful.

The Benefits of Video Marketing in 2017

shutterstock_520079620If you’ve ever seen a Harry Potter movie, you might have seen the “magic” animated photograph of Harry’s parents that he keeps by his bedside. While that may have been reserved for young adult fantasy novels in 2003, it’s definitely no longer a fantasy in 2017. Video is the medium of the future—that’s no secret. But what your competition may not want you to know is that video has come unto its own as an important marketing tool, and if you want to remain ahead of the game in 2017, it’s time to get on board.

Online video accounts for about 74% of global web traffic. In fact, 55% of Americans watch videos online every single day. That’s over half the population. The rise of OTP streaming services, live streaming platforms, and user-generated video apps like Snapchat and Vine has been well documented over the past couple of years, not to mention the more recently developed Facebook Live and Instagram Stories. All of this is to say that video has not-so-slowly but surely come to dominate any given user’s web experience, especially within the scope of social media.

Both consumers and businesses understand that videos are no longer just for entertainment. They are easily accessible, visually appealing, instantly gratifying ways of getting and providing information about products, services, and ideas. Not taking advantage of this kind of massively marketable, shareable, and likable content would be a tremendous missed opportunity to reach potential customers. Captivating videos can reach a previously untapped customer base or educate existing customers in the middle of a buying cycle, and smart businesses know this.

In fact, according to a 2015 survey by Flimp Media and ReelSEO, 96% of B2B organizations are already engaged in video content marketing. 73% say that video has positively impacted marketing results. 83% are using video content for website marketing, 50% for email marketing, and 75% are optimizing video content for SEO.  Animoto stated that 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.

It is clear that having a video marketing strategy (and a reliable video hosting and streaming platform) for your business or organization has a notable impact not only on brand recognition and revenue, but also on user engagement. Here’s how:

Brand Recognition

  • 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.
  • Companies using video enjoy 41% more web traffic than non-users.
  • 81% of people feature video on their brand website.
  • 93% of marketers use video for online marketing, sales, and communication.

Increased Revenue

  • Businesses using video grow revenue 49% faster year-over-year than those without.
  • After watching a video, 64% of users are more likely to buy a product online.
  • 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device.
  • 90% of user say that seeing a video about a product is helpful in the decision process.
  • 74% of millennials find video helpful when comparison shopping.

User Engagement

  • Social video generates 1200% more shares than text and images combined.
  • 70% of marketers say video produces more conversions than any other content.
  • Video drives a 157% increase in organic traffic from search engines.
  • Four times as many consumers would rather watch a video about a product than read about it.

So while creating marketable video content today might not necessarily be magic, it can still have a magical impact on your business or organization and your consumer base. Just remember to employ the same basic methods to your video marketing campaign as you would to other campaigns–generate content that consumers can identify with, educate and engage with your intended audience, and work on building a lasting relationship with your customers. Regardless of which video marketing road you decide to go down (and there are plenty of options: live streaming, animation, or plain old transient video), be sure you are providing something that consumers want, and then incite a call to action.

How to Promote Your Live Stream


  1. Get people hyped! For live events, create a teaser trailer that gives people a taste of what your event will be like.
  2. Create a landing page for your event where you will embed the live stream.
  3. Link this page in your promotions so users know where to go on the day of your event and to drive traffic to your site.
  4. Generate buzz. Share info about your live stream well in advance. Depending on the reach of your event, this can be anywhere from a week to a month or two.
  5. Share the event page again before you go live.
  6.  Don’t reveal too much initially. Release details in small increments to boost interest in your event as it approaches.
  7. Generate promotional graphics to include along with your links.
  8. Figure out the best time to stream and schedule accordingly. This may require a bit of research. For work events or seminars during weekdays, Mondays or Thursdays in the afternoon are usually the best time.
  9. If you regularly host live streams, announce your next one at the end of your stream.
  10. Consider featuring upcoming streams on recorded videos with banner ads.
  11. If you have a Listserv/subscriber base, utilize it! Send email blasts sharing the date, time, and details of your event. You can use websites like MailChimp to create and schedule campaigns.
  12. Schedule a promotional email campaign a week before the show and then again on the day of.
  13. Embed the live stream link in the body of your email.
  14. Include interesting, aesthetically appealing content such as promotional videos and graphics in campaigns.
  15. Don’t be spammy. Keep your email campaigns succinct and informative. Do not send several a day.
  16. Be compelling. Think up an interesting subject title for your emails that will stick out.
  17. Of course, this applies to your live event too. Make sure that you have a relevant and catchy title for your stream.
  18. Identify subscribers who are interested in your event by including a link to sign up for a reminder.
  19. Send follow-ups to these subscribers in the days preceding your live stream.
  20. Start posting about your live stream across social media around the same time you start campaigning.
  21. Be sure to include Facebook, Twitter, LinkedIn, and Google+ in your social media campaigns.
  22. Don’t be afraid to expand: also consider cross-posting to sites like Tumblr to appeal to a much wider audience.
  23. Link your channel to your social media accounts for quicker and easier sharing.
  24. Create a catchy, memorable hashtag for your event. Use it every time you post relevant content and encourage your audience to use it, too.
  25. Consider scheduling social media updates before your event. You can use a program like HootSuite to post updates across social networks in increments.
  26. Blog about it! If your site has a blog, create a post or two discussing your upcoming live stream.
  27. Post promotional graphics on your website to include the event name, date and time.
  28. Engage with your audience before, during, and after the stream.
  29. Take questions, conduct polls, and communicate with viewers as much as possible.
  30. Take feedback immediately after or within an hour after your live stream ends so you can improve on promoting and hosting your next event.
  31. Record your live event so you can generate clips to promote future streams.
  32. If all of this seems too confusing, don’t be afraid to ask for help. Consider putting together a marketing team to carry out promotions.

Encoder Guide: Cerevo LiveShell 2 and LiveShell X


Cerevo LiveShell 2 

Simple but not lacking in quality, the Cerevo LiveShell 2 is designed to be user and budget friendly. It is compact and lightweight, measuring in at 78mm x 113mm x 25mm and weighing only 150g–almost as light as your smartphone–so you can take it with you wherever you need to go. No need to bring your laptop, though: broadcast live to our servers by connecting your recording device to the LiveShell 2 via HDMI. Mount the encoder to your camera and use your smartphone to access the state-of-the-art Cerevo Dashboard control panel for worry-free mobile live streaming. This battery-operated encoder is rechargeable and can run for up to 3.3 hours of broadcast time. The LiveShell 2 is the best entry level encoder for those wading into the streaming pool.


Max Resolution 720/30p
Video encoding H.264
Audio encoding AAC-LC
Video Bit Rate 100kbps to 10Mbps
Audio Bit Rate 255kbps (max)
Simultaneous Streams 1 stream
Recording Media
Recording Resolution None
Lower Thirds Support
Network Connectivity Ethernet (10BASE-T / 100BASE-TX) Wi-Fi (IEEE 802.11a/b/g/n/ac)
Video Input Terminal HDMI
Input Resolution HDMI (1080p/30(29.97), 1080p/25, 1080p/24(23.976), 1080i/60(59.94), 1080i/50, 720p/60(59.94), 720p/50, 576p, 576i, 480p, 480i, VGA)*1
Audio Input Terminal HDMI-IN
Protocol Support RTMP client / RTSP server mode
Battery Max. 3.3 hours battery life, Unreplaceable / Rechargeable
Size W:78mm × D:113mm × H:26mm
Weight 150g



Cerevo LiveShell X 

The big brother of the Cerevo LiveShell 2, the LiveShell X has been described as nothing short of revolutionary. Built for industry professionals, it is perfect for broadcasters who require the latest features in live streaming, such as simulcasting, built-in recording, and up-to-date codecs (H.265). Small but versatile, the LiveShell X packs a punch with its metal case and palm-sized portability. It has a high capacity 6-hour battery that is both rechargeable and replaceable. It is capable of the highest resolution video output and supports up to 3 simultaneous streams, all while sending video content to a backup server. The LiveShell X can also record directly to a microSD for backing up or for later broadcasting. For those who need the latest and greatest in encoders, the next generation of PC-less live streaming is available with the LiveShell X.


Max Resolution 1080/60p
Video encoding H.265/H.264
Audio encoding AAC-LC
Video Bit Rate 100kbps to 20Mbps
Audio Bit Rate 255kbps (max)
Simultaneous Streams Max 3 streams (+1 preview)
Recording Media microSD (SDXC)
Recording Resolution 1080/60p (max)
Lower Thirds Support
Network Connectivity Ethernet (10BASE-T / 100Base-TX)

Wi-Fi (IEEE 802.11a/b/g/n/ac)

Video Input Terminal HDMI
Input Resolution HDMI (1080p/60(59.94), 1080p/50, 1080p/30(29.97), 1080p/25, 1080p/24(23.976), 1080i/60(59.94), 1080i/50, 720p/60(59.94), 720p/50, 720p/30(29.97), 720p/25, 720p/24(23.976), 576p, 576i, 480p, 480i, VGA)*1
Audio Input Terminal HDMI-IN / Stereo Line-in
Protocol Support RTMP client / RTSP server mode
Battery Max. 6 hours battery life, Replaceable / Rechargeable
Size W:102mm × D:100mm × H:42mm
Weight 350g (excluding battery), 480g (including battery)

What you will need:

  • Internet connection
  • PC, MAC, smartphone, or tablet that supports either Chrome, Firefox, Internet Explorer, or Safari
  • A video camera or other recording device that can output video via HDMI at 480p/720p/1080i resolution
  • HDMI cable
  • Jack cable
  • Cerevo Live Dashboard account

How to get started with your LiveShell encoder:

  1. Register via Cerevo Dashboard.
    • Go to https://shell.cerevo.com/login and click the sign up button on the bottom left of the page. Create an account. If you prefer, you can also register using your Facebook or Google account on the same page. A confirmation email will be sent. Once you receive it, click on the confirmation link in the email to finish your registration.
  2. Initial setup
    • Sign in to the Cerevo Dashboard and select Liveshell 2.
    • From the dashboard dropdown menu, select “other broadcasting services”
      and click the OK button on the bottom center of the page.
    • Enter your server’s broadcasting RTMP URL, stream name, and browsing RTMP URL and click OK.
      • UB250_other_account
    • Select an internet connection type and and enter connection details.
  3. Cable connection
    1. Insert the AC adapter cable into the AC port located on the back of the LiveShell device.
    2. Connect your recording device via HDMI cable.
  4. Wi-Fi Setup
    • Connect one end of the provided cable to the “SET UP” port on the LiveShell encoder and connect the other end to the headphone jack of your device. Click the play button to sync to your dashboard.
      • UB250_register_wifi
    • The LCD will display “LIVE” and you will be able to see the Dashboard main panel on your computer or other device when setup is complete.

Why OTT Sports Streaming Works


shutterstock_530044501“Sports is the last category of must-see-now content.” But don’t take it from us, take it from Jeffrey Cole, the founder and director of the Center for the Digital Future at USC Annenberg. “Based on our data, Gen Z and millennial fans are clearly shifting preferences, behavior, and spending,” Cole said in an interview with Broadcasting & Cable. And with user-experience rich developments like virtual reality, 360° video, and more, that shift is definitely in favor of online streaming services.

Maybe it’s time to think differently about the way we watch sports. Maybe it’s time to watch sports differently altogether—and we’ve already gotten started. Adobe has released findings from the 2013 Q4 US Digital Video Benchmark that showed that sports video streams were up 640% year-over-year. Is it any surprise when almost all Americans consider themselves fans of one sport or another?

A study by the Center for the Digital Future found that 86% of Americans consider themselves sports fans. Among them, 90% are willing to pay for sports programming and 63% are interested in paying for an over-the-top sports subscription service. That number is higher among “intense” sports fans—demographically more likely to be male, middle aged, married, upper middle class, and with a college degree. But don’t underestimate the women and children who also wish they were ballers. Women are willing to pay up to 50% more for sports content and households with children are 70% likelier to.

So why exactly are so many people willing to spend a higher proportion of their budget for online streaming channels? Well, a number of reasons. Affordability, mobility, and availability are just some. Streaming services generally add up to less than adding channels a la carte to an existing cable or satellite subscription. Mobile devices and computers trail just behind TVs as the most used platforms for watching sports, and you can’t bring your TV with you to a tailgate. There is also the question of “can I actually watch this where I live?” If you’re a fan of a very local sports team and don’t live locally, or a very popular sport that’s unpopular where you live, the answer may be no—unless you can find the right service.

These statistics alone show us that the market for OTT sports content is strong, and getting stronger every day. But the real data lies in the games themselves, and the data doesn’t lie. Rio 2016 was the most streamed Olympic event ever. Super Bowl XLIX was the third most watched Super Bowl broadcast in U.S. history, raking in an average of 1.4 million viewers a minute on CBS’ live stream and 115.5 million viewers overall. The Euro Cup saw record viewership in 2016, and the World Cup saw a 36% increase in broadcast hours in 2014, with over 280 million people watching on their devices, making it the most digitally connected World Cup of all time.

While the Falcons may not see a title in the near future, streaming is the future of sports content delivery, and it’s clearly here to stay. According to Forbes, in May 2016, Amazon hired veteran sports media executive James DeLorenzo to head its newly formed sports group in a bid for streaming rights to NFL’s Thursday Night Football. Twitter eventually won that bid, however, Amazon’s focus on sports live streaming was an indicator of the gradual but certain shift to alternative subscription services, inspired by the likes of Hulu.

Refugees and Immigrants’ Contributions to Tech


Steve Jobs was the son of a Syrian migrant. You may know him as the founder of Apple. Jobs was raised in California by his adoptive family. His mother, Clara Hagopian, was the daughter of Armenian immigrants. His biological father, Abdulfattah Jandali, was raised in Syria, educated in Lebanon, and fled to the U.S. in the 1950s when political unrest forced him to fled Beirut. If he had been turned away by the U.S. then, you may not have an iPhone or MacBook to read this on. 

According to the Bureau of Labor statistics and National Science Foundation, as of 2013, migrants made up 25% of the U.S. science and technology workforce, not to mention 34 percent of master’s-degree holders and 42 percent of doctoral engineering and science workers.  A study by Duke University found that immigrants founded 52% of Silicon Valley’s new companies between 1995 and 2005, produced produced $52 billion in sales and employed 450,000 workers as of 2005, contributing greatly to the country’s economic growth over time.

While some politicians may get off on pushing the tired “stolen jobs” narrative, it is an undeniable fact (as opposed to an alternative fact): immigrants in the STEM field create new jobs. A 2012 report from the Information Technology Industry Council, the Partnership for a New American Economy, and the U.S. Chamber of Commerce found that “every foreign-born student who graduates from a U.S. university with an advanced degree and stays to work in STEM has been shown to create on average 2.62 jobs for American workers—often because they help lead in innovation, research, and development.”

The Partnership for a New American Economy also published an earlier report in 2011 which concluded that immigrants were founders of 18% of all Fortune 500 companies which, as of 2010, generated $1.7 trillion in annual revenue and employed 3.6 million workers worldwide. and included AT&T, Verizon, Comcast, Intel, Merck, DuPont, Google, Cigna, Sun Microsystems, Qualcomm, eBay, and Yahoo.

Many of the scientists, engineers, and tech frontiers that make the United States the global innovation hub it is migrated here from elsewhere. Considering the sky-high cost of higher education and insurmountable amount of student loan debt in the U.S., this may not be totally shocking. Immigrants are more likely than U.S. born Americans to start a business and hold an advanced degree, and almost twice as likely to hold a Ph.D.

Had Emma Lazarus been around today, maybe she would have written differently: give me your tired, your poor, your huddled masses yearning to produce innovative technology…here are just a few of the brilliant migrants who became tech industry leaders.

  • Steve Jobs, as it was mentioned, was the founder of Apple and the son of a Syrian refugee.
  • Jerry Yang moved to the United States from Taiwan at the age of 12 and went on to found Yahoo, which many of us seem to have forgotten since Google. Speaking of…
  • Sergey Brin is the co-founder of Google and came here as a refugee from the former USSR. Googled this? You can thank him.
  • Pierre Omidyar is the founder of Ebay and an Iranian who immigrated from France with his family at the age of 6.
  • Bob Miner, who co-founded Oracle, is the son of Iranian immigrants.
  • Elon Musk is a South African national who co-founded Tesla Motors and Space X and wants to revolutionize space travel.
  • Jeff Bezos, whose father was Cuban, is the creator of Amazon.
  • Arash Ferdowsi is the founder of Dropbox and an Iranian-American.
  • Alex Ohanian created Reddit and is the son of a refugee who fled Armenia.
  • Sean Rad is a co-founder of Tinder and the son of political migrants fleeing Iran in the 70s. Maybe the hopeless place in Rihanna’s “We Found Love In a Hopeless Place” was the U.S. in 2017.
  • Ping Fu is the co-founder and CEO of 3D software company Geomagic who was once forced to be a child soldier in China under Mao Zedong until she fled to the United States.
  • Eren Bali is the founder and CEO of Udemy and a Turkish immigrant.
  • Jordi Munoz is the president of 3D Robotics and a Mexican native raised in Tijuana.

Immigrants have and always will be a central part of American society. Sometimes we tend to forget that even American-born Americans whose roots may go back generations are still visitors on this land, which once belonged to Natives. Moreover, in a language that politicians may better understand, immigrants are essential contributors to our economy.  They build businesses, create products, and innovate new technologies that create jobs for all Americans. This land is their land as much as it is our land.

Why You Should Live Stream Your Next Event


User Engagement: Live streaming provides the ability to engage an extended audience. Attendees who may not have otherwise been able to experience the event, whether it’s because they are across the world, disabled, elderly, or simply could not make the necessary accommodations, are able to be a part of the event from wherever they are, and you are able to share your content with them from wherever you are.

Increased Attendance: 67% of viewers who live stream an event are more likely to buy a ticket to that event or a similar one post-stream. Chances are you’ve heard of Coachella, the yearly music festival that brings out the flower crowns and cultural appropriation in everyone. Popular events like these almost always have some kind of stream set up, if not live, then after the fact. The more immersive a streaming experience is, the more likely viewers are to want to attend in person.

Time, Money, and Convenience: For those who have meetings and conferences that cross state lines or borders, such as businesses, live streaming said events can be costly. You may have to make travel accommodations for speakers and conference-goers, which can be time consuming and cost thousands of dollars. Streaming your meetings and conferences saves you the money that would otherwise be allocated to planes, trains, and automobiles, not to mention hotels and per-diems. This also means hosting your event is easier for you, because it can be done from anywhere: the office, a coffee shop, even from the comfort of your own home, while wearing your favorite Juicy Couture sweatpants.

Increased Revenue: It has been said before and it will be said again–businesses using video grow revenue twice as fast as those without. By extension, they also grow in size, both in terms of users and brand recognition. Live streaming is a veritable goldmine: you can use a paywall before viewers can access the stream, or if you prefer to keep your event free, you can opt to include pre-roll, mid-roll, or overlay ads. Either way, streaming your event increases the amount of revenue it can bring in by a lot. If your event is sponsored, the larger audience and user engagement can attract bigger, better sponsors.

Community Building: As an extension to user engagement and increased attendance, the kind of virtual community that a live streamed event fosters is unique and valuable. Not only does it create an inclusive experience for viewers old and new, but it also opens the floor to new networking opportunities and the chance to build long-term business relationships. Online communities can be powerful resources to any kind of organization, and providing a community with valuable information and rich content makes it likelier that they will continue to engage with your business or organization.


Easy Archiving: If you’re using the right live streaming platform, like Primcast, your live video content will be immediately archived upon the end of the live stream. This eliminates all the extra work of having to upload it again, and makes your event available to those who might have missed it, as well as new viewers.