Deciding between video streaming services can feel like a maze. With so many different platforms to pick from and a huge variety of features, choosing just one can prove to be a difficult task. To make it easier, we’ve narrowed it down to six basic questions to ask in order to make the most informed choice.
What is the main function of your video content? In other words, what are you going to use a video streaming platform for in the first place? Maybe you are a small business looking to expand and need to conduct meetings and training sessions live on the web. Maybe you are a place of worship streaming a special service, or a community leader looking to broadcast a local game or concert. Maybe you just want to yell loudly into the internet abyss. To best be able to identify which streaming platform is right for you, have a clear-cut function in mind, and begin conducting your search using relevant keywords.
What do you want to gain from video streaming? What is the end goal? There are a lot of reasons to implement video into your organization. It is statistically proven to be the most engaging form of media: 82% of people would rather watch a live video from a brand than read a text post. So what are your reasons? Perhaps you want to reach the largest possible audience to announce a product release. Or maybe you want to maximize the amount of ad revenue you can get from your organization’s website. Knowing what your goals are makes it far easier to consider which platform best suits them.
What is your budget? How much are you willing to pay is an obvious consideration when deciding on any kind of service, and running price comparisons can seem daunting. Thankfully, we’ve already compiled a list of the top 7 streaming platforms, their plans, and pricing from most affordable to most costly. Set a monthly or per-event streaming budget and stick to it. Keep in mind that video can generate revenue directly from pre-roll, mid-roll, or overlay ads and pay-per-view. It can also help indirectly in creating brand recognition and boosting consumer traffic. In fact, businesses using video grow company revenue 49% faster than those without video. When deciding between plans, consider both the cost and potential revenue.
How user friendly is the platform? Let’s face it—we’re not all rocket scientists. There are a number of cogs and gears that go into the video streaming process that not everyone is familiar with. This includes software and hardware encoders, recording equipment, codecs, and more. If you fall under the “not a rocket scientist/streaming expert” category and are just starting out, all of these things together may be confusing to navigate. Before making up your mind, read up. Take note of the kind of language used in descriptions. Is it complicated or easy to understand? Ease of use can be a dealbreaker for many, so keep accessibility in mind.
How is their customer support? If you are broadcasting a live event and something goes wrong, can you reach a real human as soon as you need help? Many video streaming services have a minimum two business day response time. In the real world, this means that if you contacted them on Monday, you’ll get a response on Friday. Limited customer support can not only be frustrating, but it can also result in losing user engagement—if you encounter technical problems during a live stream, it can be a turn off to your audience. Choose a service with 24/7 phone and chat support for the best possible streaming experience.
Is there a free trial? A good video streaming platform will offer a free trial so you can try their product before buying. Take advantage of this, take note of what you liked and didn’t like during the trial period, and keep the other questions in mind. In fact, why not try a free trial with Primcast right now?