What to Ask When Choosing a Streaming Platform

shutterstock_406894201Deciding between video streaming services can feel like a maze. With so many different platforms to pick from and a huge variety of features, choosing just one can prove to be a difficult task. To make it easier, we’ve narrowed it down to six basic questions to ask in order to make the most informed choice.

What is the main function of your video content? In other words, what are you going to use a video streaming platform for in the first place? Maybe you are a small business looking to expand and need to conduct meetings and training sessions live on the web. Maybe you are a place of worship streaming a special service, or a community leader looking to broadcast a local game or concert. Maybe you just want to yell loudly into the internet abyss. To best be able to identify which streaming platform is right for you, have a clear-cut function in mind, and begin conducting your search using relevant keywords.

What do you want to gain from video streaming? What is the end goal? There are a lot of reasons to implement video into your organization. It is statistically proven to be the most engaging form of media: 82% of people would rather watch a live video from a brand than read a text post. So what are your reasons? Perhaps you want to reach the largest possible audience to announce a product release. Or maybe you want to maximize the amount of ad revenue you can get from your organization’s website. Knowing what your goals are makes it far easier to consider which platform best suits them.

What is your budget? How much are you willing to pay is an obvious consideration when deciding on any kind of service, and running price comparisons can seem daunting. Thankfully, we’ve already compiled a list of the top 7 streaming platforms, their plans, and pricing from most affordable to most costly. Set a monthly or per-event streaming budget and stick to it. Keep in mind that video can generate revenue directly from pre-roll, mid-roll, or overlay ads and pay-per-view. It can also help indirectly in creating brand recognition and boosting consumer traffic. In fact, businesses using video grow company revenue 49% faster than those without video. When deciding between plans, consider both the cost and potential revenue.

How user friendly is the platform? Let’s face it—we’re not all rocket scientists. There are a number of cogs and gears that go into the video streaming process that not everyone is familiar with. This includes software and hardware encoders, recording equipment, codecs, and more. If you fall under the “not a rocket scientist/streaming expert” category and are just starting out, all of these things together may be confusing to navigate. Before making up your mind, read up. Take note of the kind of language used in descriptions. Is it complicated or easy to understand? Ease of use can be a dealbreaker for many, so keep accessibility in mind.

How is their customer support? If you are broadcasting a live event and something goes wrong, can you reach a real human as soon as you need help? Many video streaming services have a minimum two business day response time. In the real world, this means that if you contacted them on Monday, you’ll get a response on Friday. Limited customer support can not only be frustrating, but it can also result in losing user engagement—if you encounter technical problems during a live stream, it can be a turn off to your audience. Choose a service with 24/7 phone and chat support for the best possible streaming experience.

Is there a free trial? A good video streaming platform will offer a free trial so you can try their product before buying. Take advantage of this, take note of what you liked and didn’t like during the trial period, and keep the other questions in mind. In fact, why not try a free trial with Primcast right now?

How to Write Better Radio

shutterstock_408231010Would you pay to watch a movie that had no discernible script or real content? What if it consisted of Megan Fox, Leonardo DiCaprio, Scarlett Johannsson, and Channing Tatum just hanging out in a room? While it may be pleasing to watch, that movie would be a box office failure. Writing good content is crucial to producing good media, especially for radio, where audio content is the only output. This may seem like a challenge since there is no one specific format for radio scripts, however, there are simple guidelines you can follow to write them better.

One thing to keep in mind is that a lot of radio isn’t totally scripted. Then why are you reading this article, you ask? Well, even in those cases, a script is still an integral part of production. The key to writing for radio is sticking to a timeline and keeping it succinct and organized. For music radio, which is generally more informal, it may be more efficient to use short bulletpoints. News and talk radio have a lot more structure, so an outline with notes would be fitting. Highlighting your talking points and keywords for reference is an easy way of ensuring that your show runs smoothly.

Regardless of what format your radio show is, keep it elementary—having a beginning, middle, and end is necessary for any script. A good place to start is by introducing yourself and any co-hosts you may have. Mention any special guests at some point during the start of the show as well, ideally before the first break, and then reintroduce them before their segment. Create a “roadmap” by giving a quick rundown of the show that day that sets up your story and provides context without giving too much away.

An obvious but oft-forgotten aspect of writing for radio is that you’re writing for ears, not eyes. The way that people listen to speech is different from the way they would watch a movie or read a book, and a stiff, forced monologue can sound like nails on a chalkboard. The key is writing a script that sounds natural when spoken aloud. Essentially, skip the academic abstract and write how you would naturally speak. The more natural you sound in narrating your show, the more possible it is for a listeners to connect and engage with you.

The best writers of radio (or basically anything involving dialogue) have a grasp on how real people have conversations and how that can be translated to text. Go to a coffee shop and eavesdrop—yes, this is actually being encouraged—on peoples’ casual conversations. What are they saying? How are they saying it? How do they casually transition from topic to topic? Is anybody taking part in insider trading? Take note of these things as a third party and apply them when writing your script.

One issue with bridging the gap between relaxed, conversational speech and scripted speech is pacing. In regular conversation, we tend to drag our sentences and add embellishments. This doesn’t work when you have an allotted time to cover a certain number of topics. This also applies to natural pauses and breaks in daily speech. In radio, there is little room for conversational lulls—if you run out of things to say, your audience may run out of the patience to listen.

A basic rule for writing a well-paced script is to be as concise as possible. Leave out flowery descriptions and run-on sentences loaded with unnecessary words. Use the active voice and remain in present tense unless you are reporting or discussing past events. Be present, be energetic, and keep your transitions smooth, not abrupt. Radio scripts should be structured, not rigid—by keeping things succinct and to the point, it leaves room for the speaker to expand and add their own commentary. Just make sure there is enough material to work with!

 

Video Streaming Trends to Watch in 2017

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Online video has rapidly been changing the way we see the world, and if our predictions are correct, it will only continue to develop in more revolutionary ways in 2017. Streaming in particular found itself to be the breakout star last year, and businesses and media organizations who want to stay ahead of the competition have all been getting on board. The increased adoption of video streaming is a given in this media climate, and these are the can’t-miss streaming trends to look out for this year.

 

  1. HTML5 > Flash

You’ve heard of Orange is the New Black, but what about HTML5 is the new Flash? Seeing as it goes back over twenty years, everyone who has been online in the past decade has seen or heard of Flash, but it has become outmoded. It comes with considerable security vulnerabilities, is not supported by iOS or Android, and requires more processing power than HTML5. As of May 2016, Flash was only used by 9.1% of websites, which is unremarkable compared to the 53.4% of websites that use HTML5, which is also open source. Flash just hasn’t kept up with the times, so expect HTML5 to run the show like Stella did on season two of OITNB.

 

  1. OTT Streaming

OTT, or “over the top” content, is hardly seen as over the top any longer. More and more media companies are making their movies and TV shows available to stream online, distributing video content via the internet in lieu of or along with traditional broadcasting on cable or satellite. HBO and The CW have seen major success after following in the footsteps of exclusive OTT platforms like Netflix and Amazon Go. According to Juniper Research, the market for OTT platforms is projected to increase by $32B in 2019, as well as see user growth to 332.2 million global video streaming subscribers.

 

  1. Virtual Reality and 360

Many of us have seen it on Facebook or The New York Times: a beautiful seascape in a part of Croatia you’d never think to visit, an insider look at the damage from drones sent by the US falling over Yemen…360° and virtual reality capable videos offer us the ability to transport ourselves into parts unknown without ever leaving bed. 2016 was essentially the year that virtual reality became, well, a reality, as headsets only became available last year. More than 12 million units were sold. Before you start imagining an Inception-like future, consider the benefits–global news and travel is more accessible and gaming and sports are more lifelike than ever. Expect more platforms to add VR and 360° support than ever this year.

 

  1. Video Storytelling

A tale as old as time: stories can capture the hearts and minds of of those who see and listen to them, and is a powerful method of constructing and communicating a narrative. But what does this have to do with streaming in 2017, you ask? Being able to construct a narrative is an important aspect of building a brand and an effective way of capturing an audience. Concise, graphic-heavy videos that tell a story are wildly popular on social media, and will only continue to grow more popular. Consider the success of sites like Buzzfeed that use these in the majority of their original content. These can also be effective in non-fiction storytelling: video journalism is easier than ever, which is well documented on BuzzFeed News.

 

  1. Video Email Marketing

Hesitated before clicking the email link to this blog post? What if it had been a video you could stream within the email? As it has been said many times before, constructing a narrative is an important marketing tool. A study by Animoto revealed that consumers are 50% more likely to real email newsletters that include links to video content. Videos engage a wider audience, which can be confirmed by the 51.9% of global marketers who say that videos have the best ROI. According to Syndcast, video email marketing boosts click-through rates by 65%. Expect businesses to use, and find success in, including video in their email campaigns.

 

  1. Multi-Device Consumption

This one is a doozy, and maybe baby boomers will write it off as a “millenial” thing, but consumers have been noted to watch video content with different devices at the same time. Consider it mixing the modern with the traditional by zoning out on your iPhone while zoning out to an episode of Luke Cage on your laptop. It’s science. People are also more likely to seek out video content from multiple websites. Posting videos on one site or social media channel is no longer sufficient. To capture consumers’ attention in 2017, post your videos on one platform like Primcast or ServerRoom and then share it across different social media channels to reach your intended audience.

How to Host Better Live Streams

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1. Plan and Organize

Stream with a purpose, and have a purpose for streaming. Know what kind of video content you are putting out there for viewers and plan accordingly. Where are you hosting your live stream? What kind of sound and lighting conditions are there? If you are filming in an unfamiliar location, be sure to scope out the place with these things in mind. Be prepared to minimize background noise and other distractions. Also ensure that you have a strong broadband connection! You can even run a speed test—you don’t want spotty service to interrupt your stream and turn away viewers.

A crucial part of planning is organizing. To make setup for your live stream easier, keep your equipment in order. Have a clean setup and prevent accidents by keeping cables untangled. Essentially, because a live broadcast has little leeway for technical flubs, prepare well beforehand.

2. Promote

A successful live stream needs an audience, and generating buzz is the best way to ensure that people tune in. Marketing your stream is easy with social media: create event pages on Facebook, LinkedIn, and other sites where you can target your intended audience or existing personal network. Briefly discuss what your live stream has to offer potential new viewers. Create a catchy hashtag for your live event and gain exposure by encouraging people to like, share, and retweet.

This may be a given, but when announcing your event, include details like when and where to access the stream. If possible, create a pre-event page and produce media having to do with your stream, like a short graphic video. This is better for large-scale live events. Try to maximize viewership as much as possible to build a bigger audience for the future.

3. Engage

Perhaps the most important aspect of hosting a good live stream is engaging with your audience. The more comfortable you are with them, the more comfortably they can engage with you. Relax, introduce yourself or your organization, and discuss what can be expected of your stream. Keep viewers interested by offering something of value—let them walk away having gained something from your live event.

Keep it interactive! Encourage questions, comments, and feedback. Because your stream is live, there is a face-to-face aspect not found with recorded video. A good streaming service offers live chat or poll features and a good live streamer uses these to their advantage.

4. Consider Quality
Nobody wants to watch something that looks like it was filmed with a potato, or worse, an old-school Nokia. Luckily, cameras of this decade have good standard quality, and many can shoot in high definition. Shooting in HD is ideal, however, there are some things that need to be considered. Can your bandwith support HD streaming? What about that of your viewer’s?

In order to make sure that everyone can tune in, offer an alternate stream in standard definition. You don’t necessarily have to sacrifice quality for quantity (or in this case, high definition for a larger audience) since it is possible to capture content in HD and render it down to SD. In fact, shooting in HD and converting down will still look better than shooting in SD.

5. Analyze

Feedback, feedback, feedback. This should be the live streamer’s mantra. When choosing a live streaming service, be sure that it includes user analytics. Understanding your viewers is the most important part of providing a good experience, now and in the future. Analytics provide data on crucial user trends and demographics. When is the best time to host your next video? Where in the world do you need to better market your content? Which ages are your audience? All of these questions and more can be answered with analytics.

It doesn’t have to be all numbers, though—extending engagement past your stream is possible by asking the viewer about their experience while still live.

The New Era of Activism: Live Streaming

shutterstock_343121396The revolution will not be televised, but it may be streamed. Live streaming platforms have paved the way for citizen journalism as a form of social activism. It is an accessible and immediate method of news documenting which allows anybody with a smartphone or other web-enabled device to broadcast events on a global scale, in real-time. In this way, it empowers average citizens to serve as critical eyewitnesses to social injustices and demonstrations as they happen, especially in the presence of law enforcement that intends to suppress any immediate or subsequent backlash.

Live streaming began to establish itself as a raw alternative to traditional cable news as well as a powerful tool in organizing, mobilizing, and broadcasting resistance with the beginning of the Arab Spring in 2010. Since then, it has come into its own through social media and bled into other movements such as Occupy Wall Street and Black Lives Matter. The authenticity of somebody on the ground who is unassociated with larger, strait-laced news outlets that are often censored is something that is difficult to replicate because live content is just that–live and unaltered.

Consider Occupy Wall Street, a movement protesting social and economic inequality that began in mid-2011. When police pushed back against peaceful protesters, it was not CNN that broke the news. Occupy gained momentum through the work of citizen journalists such as Tim Pool, who documented the most vital moments of the movement, with streams lasting as long as 21 hours. According to New York Magazine, when the NYPD violently evicted protesters from Zuccotti Park on November 15th, Pool was the only journalist broadcasting from inside the park. More than 750,000 people tuned into his live stream that day and Occupy grew to be one of the biggest stories of the season with the aid of Pool’s ongoing narrative.

Citizens and activists who provide firsthand narrative in a crisis situation can and have been able to use live streamed content to their advantage and that of others. Aside from having the power to broadcast and publicize events as they happen, they are also creating archived footage after the fact which can serve as evidence in cases of legal action (or inaction). This is common in cases of police brutality. The citizen witness transcends physical barriers to allow viewers to serve as secondary witnesses, opening up the possibility of a much larger audience to essentially play the role of judge, jury, and executioner in situations that call for it.

In a piece for WIRED Magazine, an activist described an incident while protesting the Olympic games in Rio de Janiero, explaining to a police officer who approached him to conduct a search that 5,000 others were watching on a live stream. The activist was arrested, however, the video evidence attracted support that called for, and ultimately secured, a quick release. In this case, the camera acted as a tool for holding law enforcement accountable, possibly deterring a police officer from using excessive force with the knowledge that he had an audience of thousands.

The same cannot be said of police officers who utilize excessive force in the United States. Although there is video evidence of the police killings of unarmed black civilians like Eric Garner, Alton Sterling, and Walter Scott, not enough has been done in the way of persecuting the officers responsible. The shooting of Michael Brown, which incited riots that brought the Black Lives Matter movement to the forefront, was filmed on a cellphone by a bystander. Videos like these, which only became public after the fact, shed light on the systemic racism and violence towards black people in America that Black Lives Matter actively campaigns against.

On July 6th, 2016, Diamond Reynolds began a Facebook Live stream just seconds after her partner, Philando Castile, had been shot seven times by an officer during a routine traffic stop. Castile, who had been fully compliant, was mortally wounded. From the moment Reynolds began streaming the daunting aftermath–keeping her composure throughout–she became a citizen journalist. The systemic racism and institutional bias that lead to Castile being murdered were captured by Reynolds and broadcasted to a massive audience in real-time a way that others would have never been able to report. This was real. This was now. This was grief, and this kind of thing had been happening for years. Philando Castile died 20 minutes later.

Citizen journalism is often what generates media coverage for movements like BLM, but in some cases, it is the only kind of coverage. The Arab Spring was a series of uprisings and anti-government demonstrations across the Middle East which were most concentrated in Tunisia, Libya, Egypt, and Yemen. In areas like regime-controlled Egypt, civilians lacked concrete access to information and freedom of speech. The internet offered an environment open to anti-regime sentiment, in which people were able to express themselves and diversify their perspectives. It also became a powerful tool in organizing and broadcasting their dissent, which gathered international attention and aided in sparking a revolution. With just a phone and an internet connection, protesters in the region were defying their governments by recording demonstrations and sharing them with the world. In this way, they were able to control their revolution’s narrative.

How Your Organization Would Benefit From Online Radio

shutterstock_421862188Handing over the aux cord? When it comes to radio, there’s something for everyone. This is probably why roughly 50% of Americans—160 million unique listeners per month—tuned in to online radio in 2016, listening to up to 21 hours of live radio per week on average. Choosing to broadcast your station with live audio streaming services such as the ones offered by Primcast and ServerRoom has major advantages, which can provide major bonuses for you, your listeners, and the broader community beyond the airwaves.

Unlike traditional radio, internet radio can be accessed by any web-enabled device anywhere in the world. But similarly to its predecessor, one has the ability to engage with listeners and monetize with advertisements. There is also the option to keep your station ad-free. The beauty of online radio is that it is infinitely more customizable and can be catered to fit your needs, which aids in building a personal brand. These are just a few of the organizations that can benefit from radio on the web.

Schools and Universities

Students thrive when they can express themselves. This has been acknowledged in the majority of academic communities. Radio is a powerful medium, and providing students on campuses with said medium helps them in establishing not only their own creative identities, but that of the school’s as well. It can also act as an outlet in what is often a stressful environment with too many due dates and deadlines.

Beyond that, radio is a dynamic communication tool between students and universities in general. Students can get updates on campus life, learn about academic developments, and engage with administration (and vice versa). Prospective students can also get a taste of what the school has to offer, and because internet radio is global, this includes international students as well. Because programs can be daily, weekly, or monthly, they can be spaced out to deliver announcements and other content in the most effective possible way.

Religious Institutions

Drop your sermon like it’s hot. Regardless of your place of worship—whether you are a church, mosque, temple, synagogue, or something else entirely, adding internet radio to your services can be beneficial for all. By going online, your message can reach billions of people and potential followers, no matter where in the world they are or what size your house of faith is. This ease of access also applies to followers who are no longer able to attend services, such as the sick and elderly.

Dedicated radio can aid in strengthening your relationship with your followers by allowing them to feel more connected to the larger community and in turn, to their faith. It can also make it easier for them to give back. Although you might usually do it during a service, fundraising for charity and bringing in donations for your place of worship online is simple with a paywall.

 

Small Businesses

Building your brand might be a term that gets thrown a lot, but it is especially important for small businesses and hospitality services. Dedicated internet radio simplifies the process. Audio streaming for your business creates a consistent, recognizable atmosphere and is a simple way of allowing consumers to feel more engaged with your brand. Internet radio is also highly convenient for business owners—you total control over what your business is playing at your fingertips, on any web-enabled device.

Audio streaming can also bring in a significant amount of revenue. It has been mentioned that 50% of Americans listen to radio on the web—according to Edison Research, that’s about 177 million listeners per year and tens of billions dollars in mobile advertising revenue for internet radio and streaming services this year.

Again, these are just a few of the institutions who would benefit from internet radio, and it is definitely not limited to these communities. Whether you are a college, church, or hotel and regardless of what kind of niche your station occupies, global, accessible broadcasting is helpful for everyone.

Year In Review: What You Streamed In 2016

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Sentimentally looking back as we enter a new year has long been tradition, and it gets easier each year as technology advances and everything is streamed, recorded, and archived. 2016 was a landmark year for a multitude of reasons, and live streaming was how we collectively viewed those reasons. Among those surveyed by Livestream, 81% of people said they watched more live video in 2016 than last year. The ability to be present without being present thanks to live streaming technology has made an audience out of us all, whether we were cheering, jeering, marveling, or mourning as we watched the year in politics, television, sports, technology, and more unfold on our devices. Here are some of the most memorable events we streamed in 2016.

Elections

The results of the 2016 U.S. presidential election will live on in infamy, and it had the audience to prove it. Akamai Technologies, a popular content-delivery network provider, counts live streaming of election night as the single biggest live internet event ever carried by its network. According to Akamai, election-specific traffic peaked at 7.5 terabits per second on the platform. In comparison, live video streaming of the first presidential debate between Clinton and Trump in September peaked at 4.4 Tbps.

Other live video platforms did not miss out on the election night action, either as standalone broadcasts or via channels of partners. YouTube, Facebook, Twitter, CNN Digital, NBC News Digital, CBS, USA Today, and more also delivered this historic election to viewers’ homes, phones, and laptops, seeing record numbers across the board. CNN Digital recorded its largest global audience with 27.7 million streams of its election coverage, with total video starts for election day coming in at 59 million. NBC News Digitals saw more than 120 million video starts, its highest total to date.

Make no mistake, Kim Kardashian—this time it was Donald Drumpf who broke the internet.

Sports

Forget about marriage—sports are what truly bring us together, and 2016 was a good year for being brought together (or competing against one another, depending on who you ask). The Olympics are about togetherness, and they were held in Rio de Janeiro this past summer. Although viewership was lower among traditional TV viewers, Rio 2016 was the most streamed Olympic event ever. By Tokyo 2020, it is predicted that live streaming will be the most popular way to watch the Olympics, but that’s a story for another time.

The record numbers that Akamai saw on election night were previously held by last summer’s European soccer finals. Euro 2016 saw record viewership in Europe throughout the competition. To no one’s surprise, France and Portugal, who saw their teams through to the final, set new records for the Euros as the most-watched program in their respective countries. But everyone loves a good underdog story, and underdogs were not amiss last year: to everyone’s surprise, Iceland made it to the quarterfinals. 99.8% of Iceland’s modest but excitable population tuned in to watch their ragtag team play England, shattering all previous records in the tiny Nordic nation.

Back in the United States, Super Bowl XLIX became the third most watched Super Bowl broadcast in U.S. history, raking in an average of 1.4 million viewers a minute on CBS’ live stream and 115.5 million viewers overall.

TV

Statistics are coming. 2016 saw the return of some television behemoths which have since become streaming behemoths. HBO’s most popular series of all time, Game of Thrones, returned with its sixth season in April. According to Entertainment Weekly, the show averaged over 23 million viewers per episode overall, up 15% from the previous year. Its season finale was watched by 8.9 million people, a new high for the show. This may be attributed to the HBO Now platform, a streaming subscription which allows those without HBO on cable to stream the show in real time.

And stream they did. Viewership of this season of Game of Thrones on HBO Now and HBOGo went up by over 70% from last year. The real time aspect is key to viewers—nobody wants to be late to the party and see spoilers for an episode ten minutes after it airs, especially when central characters are being killed off left and right. Another show that sees numbers skyrocket after the deaths of beloved characters (spoiler alert!) is The Walking Dead, which also premiered its sixth season earlier in 2016. According to a study by Frontier Communications, it was the most streamed live TV event in Texas and Virginia.