Pluto.TV to Ban YouTube Channels

Many of the channels available on Pluto.tv have great content, but they are streaming through YouTube, which brings the YouTube logo onto the Pluto platform. Pluto.tv is planning to remove these channels from its program guide, unless they stream through a white label provider, such as Primcast. So why is Pluto.tv doing this you ask?

About Pluto TV

Based in West Hollywood, Pluto.TV has taken up the challenge in online TV by offering a service, similar to cable, absolutely free! Unlike traditional cable or satellite TV, Pluto manages to keep its viewers glued for hours, through a leaner technology that makes streaming easier.

They have partnered with the small to medium video content makers and are categorizing all of the video contents in a channel guide, similar to what you see on your cable box. This is resulting in a nonstop and continuous viewing of content over longer hours. However, most channels on Pluto TV are YouTube branded. This is hampering the brand marketing of Pluto TV, and soon these channels will be banned.

How will content producers streaming their videos on Pluto TV through YouTube react to these news? Stay tuned for more on this from Primcast.

 

How Online Video Transformed Marketing

Modern day marketing is all about presentation. The way you present your marketing message to your target audience holds a tremendous amount of sway with them. The most brilliant idea presented in a sub-standard, outdated manner has the ability to kill its spirit right on the spot. This is where content marketing comes into the picture.

Content marketing is a focused approach to marketing. It studies the market and delivers content that is directed to attract a specific target audience. Keep in mind, to keep an audience interested, the content should be dynamic and constantly evolve according to the newest trends, while at the same time providing helpful information that creates a favorable impression towards the brand. These factors work collectively towards moving the customer closer to a conversion.

 How content marketing works?

Never underestimate the intelligence of a customer. If you’re trying to sell a product or a service you shouldn’t try to convince the customer to buy it. Instead of pitching your product what you need to do is deliver information, make your customer aware of what your product is about and not only what you have to offer which leads to a desire to buy the product. Your job is to keep the customer informed. Note that this involves a lot of communication between the customer and the seller.

When content marketing made its debut, it was through text-based content in the form of physical white paper promotions, newsletters, blogs, articles, and emails. In short it was all about words. But today, nobody has the time or the patience to read those words. We have evolved and so has content marketing. Consumers want and need more interactive and attractive options and they will not settle for words anymore.

What Do the Statistics Reveal?

According to statistics, in 2015, the number of video viewers surpassed 200 million in the United States alone. It is one of the most popular activities worldwide, with South Korea leading at a 96 percent online video reach. It goes without saying that video is the best mode of selling anything.

So if you’re thinking about an alternative to video, don’t. There is nothing as effective; it is time to join the revolution. If you don’t have a video marketing strategy for the biggest platforms then you are losing out.

Why Video Rules Content Marketing?

If it is the cost you are worried about then think again. These are not the dark ages anymore. Video is not an option only for big corporations. You don’t need an astronomical budget. Nearly everyone has the access to a decent quality camera phone nowadays. All you need to keep in mind is the camera should be HD. There is quite a number of free or cost-effective video editing software available out there just for such a purpose. Videos once edited can be uploaded onto video streaming platforms. These videos can also be embedded onto a blog or a website or even a social media platform.  Small businesses can now join in the video revolution without further ado.

Still not convinced about the boons of video streaming? Here are a few more reasons why video streaming should be adopted pronto.

  • Recent research has shown that 71 percent of the consumers prefer video content, for the customer conversion rate of a video outperforms any other marketing content method.
  • Also videos have the ability of drawing more attention. We have already seen the statistics of video viewers in the United States. There is also an overload of content which discourages a viewer from even wanting to take in more information but video is easier to assimilate and preferred and capturing the attention of a consumer is important.
  • Your content is more likely to be viewed if it is supplemented with a video link. In fact, if you add a video to your website, it improves your chances of being viewed since this improves your Search Engine Optimization, thereby increasing your chances of appearing on the first page of Google search results by 53 times.
  • Opinions matter. A consumer is more likely to comment on or share a video than any other article or post conveying the same information.
  • Information relayed through video has a greater ability to be retained than any other mode of information.
  • It is not possible to check on each viewer to figure out which part of the article was liked or viewed most or how many times but a video has a feedback loop built in. This loop records the number of times watched and measures the click-through rate to such accuracy that it is even possible to bring it down to the level of an individual.
  • The exact tone of your message is delivered only though video. While reading a blog, the message can be received in many ways, some may even be unappealing but through a video your every emotion can be transmitted bringing out the essence of your product effectively.

Now that you have been convinced, here is another detail to be noted. It isn’t enough to just post a video online. It is also important to review your platforms. Since 2015, Facebook has been getting even more daily minutes watched than YouTube which has been the largest video streaming website available. Snapchat and Twitter viewers too have taken branding to a whole new level. YouTube is huge, agreed, and it is swarming with content so it is very likely to lose your content among the millions others vying for attention on the same platform. Facebook on the other hand is more personalized. If you post a video directly onto Facebook you are placing it onto Facebook’s Newsfeed algorithm, which means you get an even larger viewer base and your community grows by leaps and bounds, creating the ultimate marketing network.

If you want to stay current and reap the best benefits for your company, video marketing is the way to go because let’s be realistic, all the other marketing channels are as good as void since the advent of video. If you need professional assistance for making video the star in your content marketing campaign then check out Primcast’s expertise in this context.

Best Cameras for Live Video Streaming

Live video streaming has the capability to provide targeted outcomes for your business – wider reach and more footfalls to your blog or website and then convert the leads to conversions. However, your live stream broadcast has to be of superior quality and this is dependent on the camera you select to broadcast your content.

With so many cameras in the market claiming to be the best for live streaming, it can be overwhelming to make a choice. So before you decide to start your shopping spree, take a look at the following buying factors along with their pros and cons. This will allow you make a more informed decision.

Selection Criteria

Before you start looking at the different cameras, here are some things to consider.

  1. Hardware: It is important that your video camera is compatible with your hardware. Hence, make sure your computer has ports to connect your camera. It is best to opt for a camera that fits seamlessly with your hardware rather than changing your hardware to suit your camera.
  1. Budget: Have a budget in mind when you start shopping for a video camera. This will allow you to shortlist cameras based on what you can afford rather than selecting one and then finding out it is beyond your means.
  1. Shooting Options: How do you intend shooting the live broadcast? If you shoot on the go, you will need to make sure the video content is clear, without interference and signal degradation.

These factors will narrow down your choices to a sane level. Now with the finalized options, you can add further operational and functional filters as below –

Your Camera Options

Today, there is a wide range of cameras, including USB, HDMI, analog, SDI and DSLR cameras. Within this range, you can get different makes and models.

  1. USB Camera: This particular video camera is ideal for a newbie live broadcaster. You can connect the camera to any computer system with the USB port. If this is the first time you are live streaming, this camera will be the best choice as it is hassle-free.

Advantages:

  • It is extremely affordable
  • Easy setup as it is a plug-and-play camera
  • Does not require capture cards or boxes and can be connected directly to a majority of computers
  • Does not need power source, as it is powered by the computer

Disadvantages:

  • It comes with limited features. You will be unable to zoom, balance the white or enjoy more precise shots
  • You will be unable to upgrade the lens
  • Does not have the ability to generate professional-grade audio
  • Unable to record locally
  1. HDMI Camera: Although this camera is primarily for home theater systems, it is extremely popular, as it is not as expensive as an SDI camera. And, you will still be able to broadcast superior quality videos. Besides live streaming in HD, you also can record content in high-def.

Advantages:

  • You can get entry-level camera that is affordable and at par with a feature-laden professional-grade camera
  • Easily available
  • Easy to convert to SDI

Disadvantages:

  • Depending on the encoder or switcher you are using, you may have to convert the image to SDI
  • Does not have as long a cable as an SDI camera
  • Cables are not lockable and as a result, they can get disconnected quite easily
  • Some HDMI cameras have built-in copy protection, preventing transfer of signal
  1. Analog Camera: It comes with red, green and blue cable ports that allow you to connect to your computer. However, since laptops usually don’t have analog ports, you will have to use a capture card or switcher to enable the connection.

Advantages:

  • Affordably priced
  • The camera is easily available
  • You can easily replace the cables should they get damaged
  • You will find it quite easy to get capture cards and switchers to facilitate connection with your laptop

Disadvantages:

  • If you opt for an older model, you may be stuck with just SD resolution. Just new analog cameras come with high-definition image quality
  • You will not be able to use the camera too far out, as long runs can lead to poor signal and interference
  • The connector cables are usually proprietary. Hence, it may be tough to find a replacement
  • You will need an additional cable to connect to your encoder or switcher
  1. SDI Camera: This perhaps is the best camera for live broadcast streaming. It provides professional-grade videos and hence, it is the most expensive of all video cameras. There is no worry of the cables getting disconnected, so you will enjoy stable connection. The cables are long enough to shoot far out.

Advantages:

  • Comes with long cables that have a locking option
  • The camera comes with professional connections
  • It has connections for capture cards and encoders

Disadvantage:

  • Its cost is prohibitive and can prevent you from purchasing it
  1. DSLR Camera: This camera is similar to an HDMI camera when it comes to live video streaming. The camera should have an HDMI output, and you will have to use a capture card to connect the camera to your computer. If you overcome these issues, you can use the camera for live video streaming.

However, be careful as some models come with a mirror and this will reveal the settings of your camera during live streaming. Its limited audio capabilities are also a disadvantage. The built-in mic may not be able to capture high-quality audio and hence, you will need an external mic for the audio. Also, check the camera carefully before purchase, as some models shut down automatically if they are used for extended periods. If you plan on streaming live content for a couple of hours, DSLR camera may not be the best choice.

The Bottom Line

Now you know about the best cameras for live video streaming. Based on this information, you can make an informed decision to purchase a camera that best suits your needs. Already zeroed in on your choice? Then opt for Primcast’s live streaming services to start streaming.

Radionomy’s Stations Removed from Tunein

Radionomy’s Stations Removed from Tunein

In an interesting twist to the on-going war between Sony labels and Radionomy, Sony has issued a take-down notice to Radionomy stations hosted on Tunein. Radionomy has been under the fire for copyright infringement from Sony brands since February, 2016. This action puts online radio stations hosted on Radionomy at risk of being removed from Tunein at any time.

Radionomy, which hosts around 40000 to 50000 online radio stations, has seen its volumes taking a hit, since Sony group of music labels have filed the infringement case. Radionomy does not mention to its customers that royalties are to be paid to copyright owners, nor do they provide royalty reports so that broadcasters can become legal.

Under the Digital Millennium Copyright Act (“DMCA”), Sony group of music labels has claimed ownership of specific content (i.e. music, albums, tracks or artists), and Radionomy stations, listed on TuneIn have been broadcasting and streaming this content without permission to do so. TuneIn, on its part, has taken cognizance of the DMCA’s requirement, and has accepted to take down Radionomy stations from its broadcasting system.

The origins of the case

Readers may remember the Feb 26 lawsuit filed by Sony group of labels in a California federal court that cited multiple violations of copyright of their music by stations like Radionomy. Sony has claimed that the radio station has wrongfully participated in reproduction, public performance, and display of the music tracks through its users. The monetary damages sought by Sony makes the case all the more interesting. They are claiming maximum statutory damages under US laws – $150,000 per track that was infringed upon by Radionomy.

What the future holds

As of now the content disabling notice by Sony has been implemented by TuneIn for a majority of the Radionomy stations. The action has impacted mostly stations that have played or continue playing music owned by Sony Music Entertainment and other US labels. Online broadcasters can get licensed and receive monthly royalty reports from Primcast, which will allow them to calculate and pay their royalty fees.

Stay tuned for more updates, as Primcast keeps you informed of more action on this front.

Why Video Autoplay Does not Work On Mobile

Why Video Autoplay Doesn’t Work On Mobile

Handheld devices and smartphones have revolutionized the world of videos. Today, video streaming services are formatting videos to suit these mobile devices so that people can watch content on the go. The ease of watching videos on your mobile can be fun and relaxing. However, the experience of watching a video on your computer is completely different, one that you may not be able to reproduce on your mobile. This is where the video autoplay function comes in.

If you are the broadcaster, you definitely want viewers to watch your video. Otherwise, you will lose revenue. Usually, you get paid for the number of video views. So if autoplay function doesn’t work, you will be losing out on the number of views. This, in turn, translates to lower revenues.

Hence, it is important for you to first understand why video autoplay doesn’t work on a mobile devices, and what you can do to fix this.

Understanding Video Autoplay

As the name suggests, video autoplay occurs when a video starts playing automatically. Usually, this happens when the webpage loads completely. This allows seamless video-watching experience without the viewer having to do anything.

However, this seamless play of the video does not occur when a viewer watches a video on his mobile device. The viewer first has to activate the video for it to play. Just loading the webpage will not work.

Why Autoplay Doesn’t Work on Mobile Devices?

Both Android and iOS have disabled this particular feature for mobile phones, and this is done for a reason. By disabling the video autoplay feature, the mobile phone software makers save users money.

It is prudent to remember mobile phone companies charge mobile phone users by the bandwidth they use. A typical mobile device user will have limits on the data they can use each month. If they exceed the limit, their connection speed drops or they are charged overages. Hence, the autoplay function is disabled on mobile phones to ensure users do not pay for videos they have no interest in watching.

The real culprits are the mobile phone companies, as they keep levying incremental charges for data downloads instead of charging a flat monthly fee like Internet service providers.

How Can a Broadcaster Work Around This Issue?

Well, the good news is there are a few ways around disabled video autoplay. Some of them are as follows:

  1. HTML5

You can create GIFs using HTML5. While the video will not play unless the viewer explicitly clicks the Play button, you can still transcode the initial few seconds of your video into a GIF to let the user see what it contains. You can make the GIF alluring so that the viewer feels compelled to watch your video.

  1. Single device solution

Let’s not forget that Android is an open source OS. Hence, if you know advanced coding, you can alter your Android operating system to enable autoplay of videos. This is beneficial only if you are the viewer.

While this is a possible solution, you may find it difficult, as a majority of subroutines and applications on Android OS are not open-source. If you still succeed in changing the operating system to enable video autoplay, you risk making it incompatible with certain other applications.

This trick will not work with iOS since it is not an open-source operating system. So if you own an Apple device, you will still have to manually start the videos you want to watch.

The Ideal Solution for Disabled Video Autoplay

The perfect solution is with mobile phone companies. A large number of mobile phone operators do not offer their customers unlimited data plan. Hence, until they start, video autoplay on mobile phones will be a distant dream. And, when a mobile phone company does offer unlimited data plan, the prices are exorbitant. For instance, T-Mobile in the U.S. has recently hiked the monthly charge for unlimited data plan to $95.

Today, people are downloading more than they used to a few years ago. This is because a large chunk of the population has smartphones. As a result, it is straining the mobile companies’ network and hurting their bottom line. This, in turn, is causing mobile operators to charge more for unlimited data plan. But if you see the other side of the coin, there is a demand for unlimited data plan. Hence, mobile phone carriers will sooner or later have to offer the plan to customers or commit business suicide.

The Bottom Line

Video autoplay function has been purposely disabled to save viewers money. Rather than making it more convenient for viewers, operating systems are designed to prevent unnecessary expenses that can occur with limited data plans.

As a broadcaster, you can opt for a few workarounds, but your aim should be to market your video using a webpage and making sure it is of high-quality and informative to get viewership. This way, even mobile device users will hear the buzz around your video and have no qualms about watching whether they have a limited or unlimited data plan.  Contact us for more quick tips on how to handle your media production needs.