How to Get More Listeners for your Radio Station

How to Get More Listeners for your Radio Station

Most of us are avid radio listeners and dedicate certain minutes of our day to this joyful leisure pursuit. For most, it’s probably while they’re driving home or commuting to and from the work place. For others, it could be while they’re cooking in the kitchen after a long hard day’s work. The reason why so many people listen to the radio is because of the universal appeal of music, which tugs at our heart with every song being played out.

We listen to radio show hosts and think, “Wow, I wish I had that job. Just sitting there and playing tunes and talking to people seems like a piece of cake.” Well, that’s where we’re wrong. Just because it looks so effortless, doesn’t mean that it actually is. In fact, a lot of time and effort goes into making a particular radio station successful and building up a huge and loyal audience. You will need talent, skill, hard work, a way with people, and most of all, determination to succeed.

If you have an internet radio station and you want to learn how to build up a good audience worldwide, we have some tips and tricks for you. By using our tips, you can increase the number of people who listen to your radio show. We can help you to acquire, maintain, and grow your audience. Our strategies are unique and very popular because they work for different countries and languages. We have researched and analyzed different features of human connection, internet marketing, and basic as well as in-depth rules of communication from our experience as one of the leading radio streaming companies here in the US.

Tips for increasing your internet radio show audience

Once you create your own internet radio station, it does not end there. You will have to get listeners and make sure you keep them attracted to your station. This will help listeners to discover your station from among a host of competitors out there. Your commitment to user acquisition should also be directed at converting them to life-long patrons of your channel. Here are some basic tips you should keep in mind in order to achieve this goal:



    1. Keep it simple: This rule is the most important when it comes to the name of your radio show. It should be short, simple, and unique so that your listeners can easily identify and remember it. Make sure it is simple to pronounce, write and won’t be confused with an existing show. Adding a dash of ‘Its Different!’ will help in favorable brand recall for your station.
    2. Discover a niche: In the radio station business, it is imperative to find a target audience or a particular niche that you can take advantage of. For example, while having a rock radio station would be a popular decision, you will face tons of competition. It might be more strategic to create a radio station specifically targeted to a certain age group- like one for kids or teenagers to cater to their specific music taste.
    3. Make your schedule known: Let your listeners know about which DJs or which genre of music you are broadcasting and when. Advertise the schedule in a creative way and create buzz about special events in the weeks leading up to them.
    4. Provide various listening options: Different browsers and operating systems make it difficult if your online radio show is supported by only a particular browser. You will need to ensure that your radio show can be listened to via a number of popular media players like Quicktime, Winamp, Realplayer and Windows Media Player. Here at Primcast, our player is cross browser and cross platform compatible.
    5. Have frequent contact with listeners: The best way to truly capture the hearts of your audience is to engage with them. You should allow listeners to call in and request songs, to broadcast messages to special ones, to share funny stories or tweets. Basically, make them the stars of the show from time to time. Use MIXXX & Skype to take calls during your live broadcast. Chat with Primcast for step by step instructions.
    6. Find ways to connect with your demographic: Search for online and offline communities or forums which focus on the same topics that you broadcast on your show. Go to meetings or take part in discussions, promote the show as well as get valuable feedback on how to provide attractions that will help build up your listener base.
    7. Promote your show through various social media channels: Social media is a treasure trove when it comes to advertising and there are innumerable sites and apps like Facebook, Twitter, Snapchat, Instagram, MySpace, and Ning which can vastly increase the number of people tuning in to your show. But you need to carefully pick what you post. Make sure you post engaging content, pictures, videos that will help people to connect with your radio show and not generic status updates and posts like “Make sure you tune into my show at so-and-so time.”
    8. Guest appearances: One sure fire way to bring in new listeners is to have guests on your radio show. No, they don’t have to be celebrities which you may not know how to contact, forget even pay for. They can be local rising stars and well-known people in the vicinity or the up and coming indie/pop/rock neighborhood college band. Just make sure to inject something new into your regular radio show schedule.
    9. Create enticing online descriptions: Write creative descriptions of your radio show and what you plan to focus on and share them via blog posts or little teaser videos. Use carefully designed keywords that Google will pick up on. All these little tips can help to increase the number of listeners.
    10. Make your website attractive: This is one of the most important strategies for gaining more listeners. You can use your website for publishing articles, blog posts, info graphics, opinion posts, listener messages etc. Just make it come alive so that people randomly browsing will be attracted enough to actually tune in to your show and give it a listen.

If you need professional help in getting your radio station to soar in popularity you can contact us. We will be glad to assist you in your growth aspirations.

Starting a Vlog Made Easy

Starting a Vlog Made Easy

Has the latest trend of video blogging caught up to you yet? Although having just emerged onto the scene, video blogging seems to be making tracks in the blogging industry. This is for the simple reason that a most people find themselves unable to deny the lure of videos. Hence, video blogging is being seen as the new, fun way of reaching out to your audience.

If you are looking to be a part of this vlog phenomena but don’t know how or where to start, here are four basic steps to familiarize yourself with, to get the hang of video blogging.

Knowing the Basics of Video Blogging

Before you begin anything, you need to learn how it works. While the only thing that differentiates a blog from a vlog is the presence of a video, it isn’t as easy as you think. A vlog has a defined theme and what’s more, you have to release your video blogs consistently. In this aspect, it is similar to ordinary blogs. To be successful at the task of video blogging, you’ll have to make sure that you talk about something that people are interested in watching and more than that, you need to make sure you can produce videos on a regular basis and post them onto your video hosting platform.

After all, the only thing that keeps people interested in a blog is the frequency and regularity of its posts. This holds true for vlogs as well.

Finding the Right Equipment

Since the success of this method depends solely on having video and audio quality that is flawless, you need to make sure you have the right equipment before setting out on this venture. Here are some of the items you will need to start with.

  • Video Gear – A video camera is a must. You may decide to use your smartphone camera or an actual prosumer-level video camera that provides full HD videos in 1080p. The best part about consumer and prosumer cameras is that they come with a host of video and audio recording features. A DSLR is considered the best camera for video recording however the quality of its in-built microphone isn’t great.
  • Audio Gear – While video quality has to be at its best, the audio is just as important. Investing in a mic that has 3.5mm jacks will work for you as these can be used with DSLRs as well as ordinary cameras. However, if you want to step your audio quality up a notch, the USB-powered microphone is another affordable option when it comes to recording audio. But to get the best audio quality out there, you should get hold of an XLR microphone. These are effective as they can be plugged into your video camera or into an external digital audio recorder.
  • Editing Software – For the video to be effective, it may sometimes need to have titles, subheadings and more. To facilitate this, you should get your hands on the right editing software like Premier Pro, Final Cut X, Avid Media Composer or any of the others that are entering the market. Although any computer is capable of handling basic editing software, a computer having a multi-core processor, an SSD and RAM that exceeds 8 GB will allow fast and easy editing.
  • Lights – The use of lights in your video will differentiate your work from that of an amateur. The use of proper lighting, and not ambient light, can give your video a whole new feel.
  • Accessories –Now that the two basics elements of vlogging, that is, audio and video gear are dealt with, there are other accessories that one will need to successfully begin vlogging. The basic accessories that you should have ready before you start the video would include extra batteries, memory cards, cables and perhaps a tripod so you can make sure you get steady footage. However, accessories are usually determined by the type of video you are looking to shoot. For example, moving shots will require advanced gear that will need time to get the hang of but one can easily manage a basic video with just a camera, microphone and tripod.


Recording and Editing

Once you’ve made sure that all necessary equipment is at hand, then comes the actual recording. To get a good shot, check the exposure levels before beginning and ensure that there is nothing unwanted in the background. The moment you finish recording, check the files to see if you got the shot as you wanted. This way, if things aren’t as you desired, you can record it once again, right there. Beginners may take time to get the hang of the equipment and get the shot they want.

After shooting comes the more complex task of editing. Simple editing may not take much time but for complex editing, you will need to check up tutorials online and learn the intricacies involved in the process.

Releasing Your Videos

For the desired response, you need to choose the right platform to release your vlog on. With Primcast, you can upload unlimited videos, and deploy through our white-labeled player, directly on your website. You can also monetize your videos with pre-roll ads or VAST ads from any platforms, including Google DFP, AOL One, Tremor Video and more.

So these are the four basics that once mastered, will certainly get you through the journey of becoming a successful video blogger.

Benefits Of Cloud Server Hosting

Benefits Of Cloud Server Hosting

If sky is the limit for your business, you simply cannot ignore the ‘Cloud’. For every potential business today, cloud server hosting has emerged as one of the prime necessities. Turn to popular statistics and you will find almost 50% of potential enterprises in the US embracing cloud server hosting to gain a competitive edge.

That speaks galore about the unsurpassed significance of cloud. Irrespective of your products or enterprise objectives, cloud services can streamline every single business operation. Especially, with the ever-growing business complexities, Cloud services seem to be the savior for businesses today.

Before we take the plunge into discussing cloud hosting benefits, let us develop an idea on what the cloud is all about.

Defining cloud computing

The term ‘cloud’ refers to a generic idea – transferring all your computing and files on a remote / virtual server rather than having the servers placed in-house, on the company premises. The technology helps users gain access to computer systems, thus downloading files seamlessly from one system to the other.

Cloud hosting utilizes virtual servers deployed on a cluster of dedicated servers that can scale indefinitely. So, where does cloud hosting differ from traditional server hosting? Let’s find out.

Identifying the differences

Server hosting can prove to be a cumbersome affair. The ordeals are even more when you have to manage your dedicated server all alone. Unlike traditional hosting, Primcast cloud server hosting ensures the management and maintenance of your services, thus enhancing your convenience. Cloud hosting also makes life easier for business owners. The technology allows quick fixing of glitches without even involving your IT support systems.

Simply integrate cloud into your IT infrastructure and forget about the hassles associated with dedicated servers. You can offload all your accessibility and continuity worries to a reliable cloud service provider while you free up your core IT team to do what they do best – scale up your business.

Knowing the benefits

With that brief introduction, let us move towards discussing the prime benefits of cloud server hosting.

  1. Enhancing efficiency

Your team does not have to worry about migration and integration. Primcast delivers turnkey cloud deployment solutions. Your IT workforce will have the liberty of devoting their time, efforts, and attention in other core operational areas, thus boosting your firm’s efficiency.

  1. Stringent security

Crucial business data happens to be highly important for every enterprise. Entrepreneurs always live under the threat of potential data loss or breaches. With the emergence of cloud server hosting, things have changed for the better.

Whether it is a natural calamity or an accident at workplace, your data will remain safe and secure. On the occasion of malfunctioning servers, multiple data centers will offer data backup.

  1. Lower operational costs

Cloud hosting renders useful assistance in data storage, computing, and more. As a result, business owners need not think about establishing separate IT infrastructure or renewing infrastructure every three to five years. That inevitably reduces development as well as maintenance costs.

You can channelize the financial resources in core business areas alongside saving additional costs of buying software programs and licenses.

  1. The gift of proper accessibility

Cloud hosting grants you the opportunity of accessing crucial data, whenever you need to do so. Irrespective of your physical location, cloud server hosting will offer instant data access to all the authorized people.

  1. Collaboration

With cloud server hosting, you will have better opportunities of organizing crucial business data. With secured data storage in a single location, those working in the same project will enjoy access to important documents, files, and slides.

This foster coordination and collaboration amongst your workforce. Employees working on a single project will have the chance to exchange views, ideas, and information.

  1. Unlimited storage space

Storage happens to be quite a critical factor when it boils down to executing IT operations. A major benefit of cloud hosting services is the uninhibited availability of storage space. You will no longer need to worry about restricted storage space any longer. Since cloud offers unrestricted storage space, you will not even have to arrange for additional storage.

  1. Disaster recovery

You must be aware of the fact that cloud server hosting comes with robust data security system. As the consequence, those using cloud computing will not have to invest in separate data recovery systems.

It will be the responsibility of your cloud hosting service providers to ensure fast and efficient data recovery, whenever there are accidents or natural calamities.

  1. Appropriate for every establishment

No matter what the size of the enterprise, cloud server hosting ensures efficiency and easy operations across industry verticals. From service-oriented sectors and business domains to medical and retail, cloud hosting created an entirely new connotation to ‘integration’ and ‘organization’.

  1. Faster recovery times

Compared to their traditional counterparts, cloud hosting service providers have the capability of recovering data at a lightning speed. Even if there is an accident, you will not have to wait for days for your data to get recovered.

You can restore business operations in no time with the same agility, speed, and efficiency. Productivity remains unaffected even during accidental occurrences.

Cloud for everyone?

A major segment of the industrial sector has embraced the power of cloud, and chosen to revolutionize their business operations with this technology. However, some of the players in the market are still nurturing apprehensions about its utility and importance.

With robust, dependable, and reliable security features made available by experienced cloud server hosting providers here in New York, the cloud can brighten your business’ future like never before.

Cloud hosting is undoubtedly the next generation business technology. Integrate it with your existing business processes and make room for innovations, agility, fluidity, and speed.

Live Video Streaming: Important Tool for US Politics

Live Video Streaming: Important Tool for US Politics

The American political arena is gearing up for the upcoming 2016 Presidential elections. Candidates are in full swing, political events are going on full-fledged, and debates are already underway. It goes without saying that the electoral season happens to be one of the busiest times here in US. This political extravaganza goes on for months with debates, press releases and interviews each day.

With such highly crucial and hyped political activities being streamed live, there has been a significant change in the history of US politics. Take a look around and you will find live streaming to be a mainstream trend. And there are a couple of reasons responsible for it.

Let’s take a look at the details of the matter.

Reasons behind the popularity of live streaming

Both mobile networks and Smartphone adoption rates have increased. You also cannot forget the dramatic surge in broadband connection subscriptions. The most popular live streaming event was Superbowl 50, as it attracted almost 4-million viewers to the virtual platform. However, the online turn-up for election events will surpass these numbers by huge margins.

So, what is it that makes online video streaming so significant for US politics. Why has it become an integral part of political campaigns and electoral events here in US? Let’s get down to finding the answer.

Decoding the significance

Live streaming works like a magic wand for both politicians as well as journalists. It gives them the opportunity of streaming live events, commentary, electoral speeches, and pre-election campaigns more independently than ever before.

There is a significance of the term independent in this context.

Get back to earlier times and you will surely find the increasing dependence on television networks for featuring electoral campaigns and events. Both politicians and viewers had to rely on TV networks to watch these events.

The benefits

With the rapid emergence of live streaming, candidates will no longer have to rely on television networks for broadcasting their political campaigns.

Viewers and voters on the other end will enjoy direct access to streaming contents without having to depend on the flag-bearers of mainstream media.

Looking for the major trends

With that brief overview of the importance and benefits of live video streaming, let’s move onto the major live streaming trends.

  1. The shift towards real-time

Viewers and enthusiasts earlier had to view C-SPAN for viewing and listening to political news and events. Present times have a different story to narrate, as social media channels are taking up the role of broadcasters. From YouTube to Twitter, every social media platform offers instant access to political information.

YouTube has also taken up the leading role by moderating political debate sessions with global partners such as CNN.

That’s all about the general voters and the public. What about the politicians? They are also keeping up with the latest trends, and hence embracing live video streaming technology. Some of the benefits of this technology include:

  1. Greater reach to the youth: Tech savvy young individuals are always hooked onto social media networks. Streaming live campaigns will prove to be great of way of reaching out to them.
  2. Better engagement: The concept of live video streaming will inevitably result in highly engaged press and electorate. Live statements will offer perfect opportunities for debates and rebuttals. The comments of participants will be immortalized. So, there is no going back on words.
  3. Streaming options

Live streaming is rapidly transforming the ‘face’ and ‘phase’ of US political scenario. Quite a few well-known politicians are warming up to this concept, and using live video streaming services to enhance their campaign’s reach.

  1. Primcast for political updates

With the emergence of Primcast, there is some magnificent news for enthusiasts. As a plug-and-play streaming video solution, it will offer live streams from political events right at the moment it needs to be propagated.

Just arrange for a stable internet connection, and get your live political video streams running in few minutes with Primcast. Yes, it is that easy, thus ensuring unsurpassed convenience for journalists and politicians.

With a robust and reliable Content Delivery Network, Primcast will offer live video streaming to numerous viewers across the globe.

It’s time to get started

By now, you must be aware of all the requisites involved in live video streaming. Breeze through the checklist, if you wish to know what’s missing. Live video streaming depends on:

  • Robust video content hosting services such as Primcast.
  • Reliable internet connection with minimum upload speed of 2-5 Mbps
  • A video camera capable of featuring contents in real-time
  • Hardware encoders

With each of these elements performing their respective jobs, you will get to stream the most crucial political events, campaigns, from anywhere, with a push of a button. Perhaps, live video streaming will continue to earn popularity as one of the most important resources for engaging political campaigns.