Radionomy Sued By Media Copyright Owners

Radionomy, Shoutcast, Winamp, Targetspot, Being Sued By Media Copyright Owners

Music listening and streaming trends have undergone substantial changes over the past decade or so. Passionate music lovers no longer need to rely on traditional radio or music streaming services for their favorite tracks. With huge technological advancements underway across the globe in today’s times, streaming services too have become bigger, and many companies are competing to get a piece of the pie.

Take the case of Radionomy. A service offered by a group of companies, (Shoutcast & Targetspot) where broadcasters are rewarded for large amounts of listeners, and stations with little or no listeners are shut down, as they are deemed not profitable.

The Front-Page Story

According to news sources, Radionomy along with its entire pack of partners have been allegedly found guilty in royalty affairs. The lawsuit filed by Sony & other copyright owners accuses Radionomy of improper royalty practices and no licensing payments since 2014. The entire proceedings of the case will be carried out in the California Federal Court.

The Legal State of Affairs

The music industry in general has been battling against piracy for quite some time now. Although the initial war was against cyber-lockers, torrent sites, and unauthorized MP3 index, it has now extended to fight large content distributors such as Radionomy.

As stated earlier, a group of record labels have come together and filed copyright infringement lawsuits against Radionomy and its partners. The music companies involved in this power-play are Arista Records, Sony Music Entertainment, Zomba Recording, and LaFace Records.

Radionomy offers access to music titles that are streamed directly from the computers of hobbyists. Listeners across the globe can place searches based on genres, artists, or theme. While innumerable users are reaping its benefits, Sony music labels have a different story to narrate. According to them, Radionomy’s track record has not been quite impressive when it comes to paying royalties or providing royalty reports to its broadcasters.

Evidence and Reports

Sony music labels corroborates these claims by producing rock-solid evidence in this regard.

Evidence 1:

According to their statements, Radionomy streamed and used tracks of a huge array of artists without permission. They include creations from Bob, Dylan, Christina Aguilera, Pink Floyd, Shakira, One Direction, Elvis Presley, Michael Jackson, Britney Spears, Adele, and John Mayer.

Evidence 2:

The additional evidence indicated towards the use of copyrighted music singles. Radionomy’s ‘One Direction The Radio’ service played recordings of “Something Great” and “Nobody Compares”; both of which are creations of One Direction and owned by the plaintiff.

Evidence 3:

The labels went on adding to Radionomy’s hassles by taking a dig at its service offerings. According to accusations, Radionomy encourages and rewards radio stations capable of attracting a huge number of audience. On the contrary, it penalizes stations failing to reach this ‘minimum audience’ targets.

The Verdict

There is simply no denying that a great diversity of online music is something great for us all. However, crucial issues of copyright infringement must be dealt seriously. Stay tuned for more updates on this one from us at Primcast.

Setting Up an Internet Radio Station: What You Need to Know

Setting Up an Internet Radio Station: What You Need to Know

The last decade has evolved as the golden era of Internet radio. From innumerable listeners to numerous radio stations, there has been a dramatic surge in its popularity in all respects. With such an explosive growth rate, this is perhaps the best time for you to launch your own Internet Radio Station.

With the increased usage and adoption of smart mobile devices, radio listening trends have reached new heights of visibility and adoption. Tuning in to your desired channel no longer depends on whether you are at home, your office chamber, or driving. Smartphones, tablets, and other smart devices, enable access to your favorite radio channel, irrespective of your physical locations.

What statistics have to say?

If you still doubt how Internet radio enjoys immense popularity amongst different individuals belonging to diverse age groups, then here are a few interesting stats for you.

According to radio listening trends here in US, almost 124 million listeners every month tune into their preferred radio channels via Smartphones, laptops, tablets and other devices. Approximately 75% listeners within the 24-year age bracket and 50% listeners within 25 to 54-years age group rely on online radio, to enjoy quality hours of uninterrupted music.

Now, those stats are enough to deduce that Internet Radio already is and will be going from strength to strength in the coming years. Therefore, there can’t be a better time for you to launch your radio station than now! If you wish to give it a thought, here’s your guide.

  1. Understanding the basics

A crystal clear comprehension of the fundamentals will be the first step towards launching your radio station successfully. You will need to get a hang about how your internet radio station is going to work, and your audio is going to reach your desired audiences. Let’s get started.

Internet broadcasting encompasses three crucial aspects:

  • Source or you: You mix live or voice audio through your computer, change it into streaming data packets, and continually send them to the server.
  • Server or Provider: The server’s job is to clean up your audio and dispense it to appropriate channels.
  • Listener or audience: Online broadcasts can be heard by anybody by connecting with direct streaming links or via a player.

 

  1. Understanding Bandwidth

The streamed audios are called bandwidth. Bandwidth costs depend on content quality as well as your broadcasting frequency. However, bandwidth is unlimited when you host your station with Primcast.

  1. Equipment you need

Most of the misconceptions about launching your online radio station revolve around the types of equipment. There is no need of making huge investments in this context. Although most of the people think that they will require highly expensive musical setup, state-of-the-art microphones, dynamic equalizers as well as a sound-proof recording pad; that is not the truth.

Starting your internet radio station is not that expensive, as it is believed to be. All you need is the following equipment.

  1. Desktop or Laptop: You will not need anything special. A computer that helps you manage simple operations, broadcast your stations and update recording software will be enough.
  2. Sound internet connection: A strong internet connection will help you upload your musical tracks, as well as stream, live at high speeds.
  3. Decent microphone: Built-in microphones are good, but a highly functional microphone will prove to be even better.
  1. Server costs

Radio stations are hosted on servers located in data centers. Hosting your station on Primcast servers starts at just $8/mo.

  1. The broadcasting ordeals

It will be practically impossible to run your radio station throughout a week. That is something terribly overwhelming and might prove to be an ordeal in the long term. Cloud automation services will prove to be the best solution here.

Automated radio services will help you create non-stop radio shows by scheduling your playlists. You just need to determine your playlists and your radio station will get going, even when you are out for a beach holiday in Miami. Additionally, you will also gain the opportunity of inviting professional DJs and industry veterans to manage your show.

  1. Benefits of live broadcasting

Having an automated radio system in place is great. But, it is even greater to have real-time conversations with your target audience. Live communications and audience interaction happens to be a corner stone of radio broadcasting.

Live broadcasting will grant you the opportunity of striking real-time conversations with your group of listeners. You can include them in discussions about upcoming events, latest music singles as well as offer shout outs to them.

Such gestures will inevitably give them a special feeling, thus helping them develop familiarity with your station. They can join in discussions and conversations on Skype.

  1. Say ‘B’ for branding

Take the instance of any popular company or brand in this regard. What they have achieved for themselves are perfect branding and unbeatable recognition. And that has been the prime reason behind their uplifting from just another company to a highly popular brand.

Similar logic applies to your online radio station as well. You will have to create a unique recognition or presence for it. Whether you will do it by developing stunning logos, one-liners, catch-lines, slogans or exceptional music playing will be totally up to you.

  1. Avenues for revenues

It’s not just enough to set up your radio station. You will have to keep it alive and kicking. Running advertisements on your station can be a great way of generating revenues. There are radio launching services offering you free assistance in this context. They will not even charge any commissions.

Parting thoughts

Apart from the aspects mentioned above, you will also need to be attentive towards proper media management. Remember; your radio storage space will determine the number of tracks available for upload.

Launching your Internet radio station can prove to be a tricky affair if you are not quite acquainted with the nuances of the process. Seeking help from the professional radio set up services, and a little reference from this guide will inevitably ease all your hassles.

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Live Video Recording To On-Demand Videos

Live Video Recording To On-Demand Videos: Unraveling Tips, Tricks, And Technologies

With a whopping 51.5% of video streaming consumption through WiFi, a lot has been stated about this latest digital marketing strategy. From real-time audience engagement to brand familiarity, live video streaming makes everything possible. You can also record live videos and release it for public viewing later. In that way, you will succeed in reaching out to potential customers and enthusiastic audiences, even if they are absent for the live event.
Releasing compelling and captivating live videos for on-demand viewing happens to be a widespread practice here in US. However, most people release it the way they receive it from their respective streaming video hosting service providers. Now, that is certainly not an amazingly good practice.
On this note, let’s look at some of the exciting ways of making your live recorded feeds a genuinely impressive on-demand experience. In the process, we will also get down to discussing a few highly functional video editing software tools.

Considering video editing

How would you feel, if you could tweak your videos for ensuring a better viewing experience for your audience? That sounds great? Doesn’t it? And here’s the catch. It is here that the concept of video editing comes across as a great option. Take a look at the following points for some effective video editing tips.

1.    Eliminate erroneous elements

Live video streams are live. Perhaps, that is the best part about them. And that happens to be the worst part too. Live recording captures every single movement and activities occurring at a particular moment. Quite naturally, undesired pauses, awkward intermissions, gaffes as well as several other errors get caught too.
•    The option of video editing helps you eliminate all such erroneous elements. With live video editing, you can also remove the ‘dead air’ time, before preparing the final video.
•    Another interesting benefit is the elimination of unnecessary video contents. Your target audience will inevitably not like to sit through multi-hour videos unless they are highly enjoyable throughout.
With video editing, you will have the choice to remove unnecessary contents and keep the highlights.

2.    Including credits

Video credits are a way of acknowledging the relentless efforts of several individuals involved in the production of the material. Additionally, it also makes your on-demand video more authentic and acceptable amongst potential viewers.
Since marketing videos are targeted towards specific consumer groups, it will be great to include Call-to-Actions to your on-demand videos. The video editing option will let you do that.

3.    Creating transitions

At times, video editing might leave you with awkward gaps between content chunks. These sudden jumps and breaks prepare the grounds for transitions. By fading out the sudden breaks and removing discontinuity in videos, transition offers a seamless viewing experience.
Viewers can now relate a certain episode to another without losing continuity between the two. If we get to down to the basics, we will find that ‘cut’ happens to be the elementary transition option. By aligning video clippings in succession, you can play a video clip right at the moment its predecessor stops. ‘Cut’ is fundamental and it is powerful and effective too!
Transitions are the key to offering seamless and uninterrupted viewing experience to audiences. So, it will prove to be highly effective in making your recorded video more engaging on-demand.

4.    Audio with clarity

You will never wish your target audience to get hold of a video offering poor sound quality. Therefore, audio editing will prove to be an effective way of cleaning up hums, hisses, blips or hullabaloo in the background, thus making the video more audible.

5.    Addition of titles

While streaming videos to Facebook or other social media platforms, you will require considering certain crucial aspects. Releasing the uncut video versions won’t be a great thing to do. Rather, you can include certain incredibly exciting visual elements to make the video more appealing. Some of the most common tactics in this context are:
•    Add titles in between video segments or introduce them right at the beginning. It will impart a highly professional feel to your videos.
•    Other than that, you also have the choice to classify the entire video into separate chunks. Each of these chunks might find relevance with distinct groups of viewers.
•    Title inclusions also make your live video streams informative. Your viewers will know what they are watching.

6.    Image exporting

You might face difficulties or inconvenience while viewing PPT slides in your video recordings. What you can do is add these presentations in your ‘behind-the-scenes’ or ‘after-facts’ segment.
Image exporting will help you lift these images from the presentation and place them in your on-demand video feeds. As the consequence, your target viewers and audiences will get to view highly entertaining videos.

Knowing the technologies

It is impossible to spice up your recorded live events without the proper technology. With the emergence of some of the robust video editing tech tools, things have become easier than before.
I.    Final Cut Pro X: It is intuitive and easy-to-use video editing software from Apple. Presence of plugins and advanced features take your videos from boring to brilliant.
II.    Adobe Premier Pro: Used in Mac computers and PCs, this particular software offers a more professional-looking video compared to its contemporaries.
III.    iMovie: As a better version of Final Cut, it combines simple functionality with fantastic features.
If you feel you need the professional touch to your final version of your video there are many experts here in the US, who have competencies to pump up its engagement level by a notch.

The bottom line

Video editing tips and highly functional editing tools make life easier for video editors. You can also rely on self-help and efforts while transforming your recorded events to on-demand videos if you follow these tips diligently.
Do write in to us and let us know if any other process needs to be a part of this list. We would love to hear from you.

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Trends that will Define Video Streaming in 2016

Trends that will Define Video Streaming in 2016

What is more appealing to you, an elaborate description of a product and its technical specs, or an engaging video, leaving behind an indelible impression on your mind? Most likely the latter will be your choice. According to market reports, video streaming consumption through WiFi amounts to a whopping 51.5%. Another report states that the cumulative time spent in viewing YouTube’s live video streaming is almost close to 6-billion hours.
These numbers explicitly state the unsurpassed popularity of videos. By creating a strong visual impact of your dream venture, video streaming helps achieve your marketing objectives quicker and more cost effectively. Be it a product or professional service, nothing explains your strong suite of  unique selling points better than creative and engaging videos.

From then to now

The previous year can be regarded as the golden era for live video streaming. 2015 not only popularized the concept but also prepared the grounds for further development and evolution. As a consequence, the first quarter of 2016 saw the emergence of some amazing live video streaming trends.
What will be in it for your digital marketing campaign?
Having an idea about these trends will help you devise highly beneficial marketing strategies for your business. Here is our compilation of the top 10 video streaming trends of 2016.

1.    Rapid expansion of live streaming

Whether it is traditional media or social media platforms, live streaming is increasingly gaining traction especially in the B2B market. Easy and convenient streaming options have pulled down almost all adoption barriers. Especially, with Facebook’s entry into the live video streaming market, live feeds are surpassing the popularity of saved video contents.

2.    Acceleration in online video viewing

Refer to the video-watching patterns in the past decade and it will unravel some great facts. With the advent of mobile innovations and the internet, almost every user spends a huge amount of time online. And this behavior has resulted in increased viewership of streaming videos. According to present market trends, this rapid acceleration in video viewing will further popularize streaming video content and Video-On-Demand.
This trend is substantiated by statistics across the globe. For instance here in the US, on average, a PC viewer watches almost 229 online videos every year. If market stats are anything to go by, then nearly 25% of web users make it a point to watch a video every day. With improved internet connections and network systems, this trend is only expected to boom in 2016.

3.    Emergence of video streaming applications

Other than video viewing patterns, 2016 will also record a massive upsurge in the growth and development of online video streaming applications and devices. Viewers will have access to Chromecast and Roku Stick along with good old mobiles, desktops, and tablets.

4.    The power to interact

Rather than a lot of tech jargon, it is always great to view interactive videos complemented with call to action overlays. Interactive live videos ensure better viewer engagement compared to their other counterparts. So, 2016 will offer the golden opportunity of increasing your viewer engagement alongside preparing the grounds for Virtual Reality.

5.    Golden times for video advertising

Business Insider states that at 1.84%, online video advertising achieves the maximum click-through-rates among all digital ad channels, and the popularity will continue in 2016. It has the potential to attract customers through robust and subject-oriented advertising contents.
The approximate revenues from online advertisement monetization for 2015 were at $7.7 billion. With the growth of bandwidth and increasing Smartphone ownership, this trend might experience a massive growth by almost 20% in 2016.

6.    Increased usage of mobile devices

There is no denying the role played by mobile devices in accelerating the success story for video streaming. 2016 will witness a dramatic surge in the use of mobile devices for viewing streaming content. This will be particularly due to the unparalleled comfort and convenience offered by mobile viewing. Going by the increasing contribution of mobile devices in web traffic, it will account for at least 70% of web traffic in 2016.

7.    The expected demise of TV subscriptions

With the emergence of online broadcasting, viewers have the opportunity of viewing streaming videos from their favorite channels. As the result, almost 2.4 million television viewers have abandoned traditional TV viewing. However, such accelerations in online video viewing will inevitably inflict fatal blows on the popularity of television programs, thus leading to low subscriptions.

8.    Say B for ‘branded’ and S for ‘simple.’

The year 2016 will offer great possibilities for online video streaming. The trend will find application in both the branded market as well as small-budget marketing projects. With this split, both market biggies as well as small and medium sized enterprises will enjoy quality marketing experience,
Market leaders will keep on producing exclusive content, thus achieving a competitive edge in the market. At the same time, those with low marketing budgets will enjoy access to top-quality broadcast tools and equipment. Both will experience the creation of a niche market, thus achieving recognition for their efforts.

9.    Enhancements in social media feed

It won’t be an overestimation to say that any marketing campaign is incomplete without social media. As an integral segment of marketing, social media happens to be present in every single marketing tactics or strategy.
With the increasing popularity of live video streaming, social media platforms will be lending the much needed support for its success in 2016. With unique video protocol implementation, lightning fast internet speed and better video compression, social media channels will support numerous live streams.

10.    The arrival of 4K

Picturesque locales or stunning product visuals will surely enthrall you to the tee. How about watching it in great detail? That is what 2016 has in store for you. By popularizing 4K picture quality with resolutions of 3840 x 2160, 2016 will mark the arrival of 4K.
Quite naturally, it will be time for codecs such as HEVC and others to gain grounds.

To sign off

When Instagram launched its video recording feature, there were almost 5-billion videos uploaded within a single day. This frenzy denotes the immense potential for digital marketers to push their products through a medium that is bound to yield amazing RoI.
With complete and dedicated adoption of the latest live video streaming technologies, its future simply can’t get better than in 2016. Moreover, with big brands as well as small enterprises opting for full-scale adoption of live video streaming, there is nothing that can stunt its growth.

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