Nowadays just about everyone has a mobile device. Modern-day device are now so advanced that they are equivalent to computers from only a few years back. They are powerful enough to run even the most demanding software, applications that we would never have though possible on such small devices. There has been a long time since mobile devices were only use for communication purposes. The main focus with hand-held devices is entertainment and this market will continue to grow even further in the years to come and beyond.
The niche market for mobile users who watch video on their devices has especially known a huge growth in the last year alone. On-demand video on mobile devices has also demonstrated a substantial growth in the past year as well. Recent reports show that two out of every 3 people who watch video on mobile devices are smartphone owners.
With such a spectacular number of consumers, this is a perfect opportunity for video publishers to monetize their content. However, most publishers today are still struggling with the same challenges they have been for nearly a decade. They won’t understand that the online environment is a completely different place than the TV and won’t start using different promotion methods other than what they are doing on TV right now. It is a known fact that simply repurposing television sports for online use isn’t the most effective way to advertise and still many publishers still do it to this day.
Although video is still very much effective when it comes to advertising online, publishers should take a completely new approach when it comes to promoting a product or service. The online environment is a completely different thing than the TV and should be treated as such. The video itself is rarely going to be the thing that people want to pay for.
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