Are you using video effectively in your online marketing efforts?

Nowadays just about everyone has a mobile device. Modern-day device are now so advanced that they are equivalent to computers from only a few years back. They are powerful enough to run even the most demanding software, applications that we would never have though possible on such small devices. There has been a long time since mobile devices were only use for communication purposes. The main focus with hand-held devices is entertainment and this market will continue to grow even further in the years to come and beyond.

The niche market for mobile users who watch video on their devices has especially known a huge growth in the last year alone. On-demand video on mobile devices has also demonstrated a substantial growth in the past year as well. Recent reports show that two out of every 3 people who watch video on mobile devices are smartphone owners.

With such a spectacular number of consumers, this is a perfect opportunity for video publishers to monetize their content. However, most publishers today are still struggling with the same challenges they have been for nearly a decade. They won’t understand that the online environment is a completely different place than the TV and won’t start using different promotion methods other than what they are doing on TV right now. It is a known fact that simply repurposing television sports for online use isn’t the most effective way to advertise and still many publishers still do it to this day.

Although video is still very much effective when it comes to advertising online, publishers should take a completely new approach when it comes to promoting a product or service. The online environment is a completely different thing than the TV and should be treated as such. The video itself is rarely going to be the thing that people want to pay for.

Primcast is one of the most reliable hosting and streaming provider on the internet. We offer professional video streaming services that have support for mobile devices. If you would like to find out more about our services and the deals we have prepared for you, please visit our website at http://www.primcast.com/services.

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Media streaming done right

When compared to the other media streaming platforms currently available on the market, Wowza has had quite a rapid growth both in technology but in popularity as well. Unlike platforms such as Windows Media or Flash Media which had a slow start, Wowza has been profitable from day 1 and will continue to improve even further.

The reason Wowza has become so successful today is because it supports delivery to virtually any screen. The people from Wowza believe that this feature is absolutely critical to their business strategy. The platform’s architecture of the underlying infrastructure allows Wowza Media Server to accept plug-in modules with a variety of functions. Features such as adaptive bitrate and time-shifted playback are very simple to implement and very cost effective.

Wowza is designed to scale from a small single license server solution up to a Content Delivery Network level solution by adding licenses across a growing number of commodity hardware platforms.

With the introduction of the latest Wowza version, Wowza Media Server 3, users now have the ability to purchase and add in additional modules. One such very important module that users have been waiting for a long time is the network digital video recorder module. With the great support Wowza offers the development community, more powerful modules are bound to emerge and make Wowza an even better product than it already is.

So even though Wowza Media Server is the newest platform for streaming video content online, it is also the one with the most potential. Wowza has grown very rapidly and in a very short amount of time, even surpassing its competitors in some areas. Wowza can be used to stream to even thousands of simultaneous users. However, even if Wowza does not impose any limits, you may be limited by the hardware of the machine Wowza Media Server is installed on.

Primcast offers very reliable and not to mention affordable Wowza Media Server shared and dedicated plans. For more information about our offer please visit our website

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Important factors to consider when building a website

If you are planning to start your own online business then the first thing you will need is a website. The website is much like a physical store. If you look at a store from the outside and you see things that you like and the store seems inviting then you will more likely go in and visit. When it comes to websites, you need to pay as much attention to design as you would in the physical world. Good website design and good usability are two of the most important things that you have to pay attention when building a website.

Before you even start designing the website (or have someone else design the website for you) you will need to create a plan of action and write down each category, pages and other website elements that the finalized website will have. This way you will have a clear notion of how you would like your website to look and function.

Designing a website is not only about shapes and colors. You need to pay extra attention to where everything is placed so that visitors will be able to find exactly what they are looking for without having to think about it. Information architecture is another major factor that you will need to take into consideration. Since the people visiting your website are going to look for information (whether it is information about the product or service you are selling or information in general) you will need to put some thought in the way you present your information to them. There are certain techniques that seem to work better than others. We won’t be going into detail on information architecture in this article; however, you should know that there are entire books written on this subject and you should try to learn more about it.

You can have the prettiest, fastest and most information packed website. If search engines don’t show your website in the search results, it is if it didn’t exist at all. Search engine optimization is about as important as building the site itself. You will most likely not be able to do everything yourself but it is important that when building your website you will have search engine optimization in mind. The on-site optimization is easier to do when the website is just being built. So if you do this right from the beginning, you will have a much easier time getting better rankings in the search engines later on.

When it comes to offering a good website experience for your visitors, web hosting plays another important role. Before uploading your website files to any web hosting company, you should first take the time and do a little bit of research. A good web hosting company will have great uptime for their servers, offer free 24/7 technical support and most importantly, offer the features that you need the most for hosting your website. If you can’t find what you were looking for in shared web hosting accounts but a dedicate web hosting plat is too expensive then a Virtual Private Sever is a very good option as well.

Primcast offers very reliable and not to mention affordable shared hosting, dedicated hosting and virtual private server hosting plans. If you would like to learn more about our web hosting solutions and see a full list of features that we are offering for each of our services, feel free to visit our website at http://www.primcast.com/services

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Best video streaming solution?

What is Flash Media Server?

If you didn’t know by now, the Flash Media Server is just about the most popular and probably the best platform for online video streaming. It has the strength and flexibility to support video streaming to as many or as few people as you want to. So if you are an online business owner then you will most certainly find good use for its awesome features.

Flash Media Server is one of the few platforms that can deliver true HD video content across the internet. The FMS has also great support for Apple devices so you will be able to stream to both office computers and to mobile devices. People on the move will greatly appreciate this great feature and you can be sure that they will become your loyal customers if you keep providing them with great quality and great content.

If you are serious about streaming video content online and you are looking to stream your media to even thousands of viewers then you may need a dedicated Flash Media Server. A dedicated FMS will especially come in handy when streaming High Definition video since HD videos require a lot of disk space and other resources such as CPU and RAM. Another great benefit of the dedicated Flash Media Server is that you can customize it however you want to.

Since a dedicated Flash Media Server can be quite costly, you will first need to determine whether you truly need one or you could do just fine with a shared Flash Media Server account as well. There are also two versions of the Flash Media Server you will need to choose from. You can therefore opt for the Flash Media Streaming Server or the Flash Media Interactive Server. The difference between the two is that the Flash Media Streaming Server can only do video streaming while the Interactive server can do video streaming as well as many other awesome things such as Rich Internet Applications. There is also a hefty price difference between the two versions of the software so you will need to determine if you are really going to use the full potential of the Flash Media Interactive Server once you have bought it.

Are there any other video streaming solutions similar to the Flash Media Server?

Although the Flash Media Server is probably the most popular platform for video streaming, there are other platforms as well that perform admirably. The Windows Media Server for example is one of the oldest platforms for online video streaming. Even though it is showing its age you can still use it with great success for most of your online video streaming needs. Keep in mind though that it cannot do mobile streaming of any kind.

Another very good alternative is the Wowza Media Server platform. Although it is newer that all the other video streaming platforms it has gained a lot of popularity due to its user-friendly interface and strength. Wowza is continuously being improved and in some areas it is said to be even better than the Flash Media Server. If you are a fan of video streaming then Wowza is definitely worth keeping an eye on.

Where is the best place to buy FMS services?

Before you go ahead and purchase a FMS solution from the first company that offers this service you should take the time to first study the offers other companies have. In this economy you simply cannot afford to throw your hard earned money out the window. Check out the features, prices, reviews and last but not least technical support and make an informed decision.

Primcast.com is an online hosting and streaming company that offers some of the most reliable video and audio streaming services on the market today. If you would like to hear more about our offer then head on to http://www.primcast.com/flashmediastreaming

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Your first live event stream

The event streaming service is exactly what you would imagine it to be: a service that allows you to stream a live event online. Although this technology has been here for quite some time now, not many are taking advantage of the benefits it can bring to online and offline businesses.

Whether you are at a live concert or at a rally course, you can always think of at least a couple of friends that would have simply loved to be there with you. With the event streaming solution, now they can. Most companies that offer this online streaming solution are very flexible when it comes to resource allocation. This way you are able to stream in real time to as many or as few people as you would like to.

In order to begin streaming online in real time you only need a video camera (even a decent web camera will suffice) and a computer with an internet connection. You will also need the services of a company that offers event streaming solutions. You will most likely need to book an event period since the company you are buying services from, will have make available the requested bandwidth for your event.

So whether you are looking to stream a music event online, wedding ceremony, sporting event, etc. then event streaming is definitely the best way to do this. There are no technical requirements and the services are very scalable and affordable. If you are looking to find more information about this service then head on to http://www.primcast.com/streamingevents

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The new ‘king of content’?

As we all get a bit knowledgeable about the Internet world and how Internet Marketing is now becoming a very real way of making a full time income from home, new possibilities suddenly start to surface. However, things are not as simple as they may first seem. In order to make any kind of profit from your website you need to have traffic. Bringing in lots of internet traffic to your website is without a doubt the hardest thing to do. The rules of the game change faster than most people can adapt to and if you finally manage to catch a break, it usually lasts a very short while before Google, the leader of the game, does another algorithm update to their search engine and messes everything up again. This is the way it has been for the past couple of years but now things are about to take a different turn.

Ever since the beginning of the Internet there was a saying that ‘content is king’. This saying still stands even today. However there is a new king of content in town and that is video content. The internet infrastructure has evolved quite a bit in the past decade and now people from all over the world are able to watch high definition videos in real time. This advancement in technology has opened the doors to a lot of improvement over in online environment and the opportunity comes from the fact that not a lot of people are fully taking advantage of this medium even today. Good quality content will always drive people to your website so it would be wise to spend all your efforts into creating this quality video content.

However, before you can safely place your video content on your website you will have to settle the matter of hosting all that video content which can be quite costly when it comes to storage space and bandwidth. If you have a dedicated server then by all means host your videos on that server. However, if you have a simple shared hosting account then it probably wouldn’t be such a great idea to upload the videos there. For one thing, shared hosting accounts have very limited bandwidth allowance. Although your current hosting company may have advertised that they offer unlimited bandwidth and storage, you should know by now that there is no such thing as unlimited anything when it comes to the internet. If you carefully read their terms and conditions agreement then you can see just how easy it is for them to shut you down if they ‘think’ you are spending too much of their resources.

Currently, the best solution for sharing your video content online is through video streaming. There are many online companies offering video streaming services and these services run quite cheaply nowadays. So what should video streaming mean to you? A video streaming service will host your video content on their servers and all you have to do is to add a few lines of code on your website to embed a video player and be able to show your videos directly from your website. This means that you will not need to worry about bandwidth limitation and your audience will be able to watch your videos without any shuttering or buffering problems.

Primcast.com offers very reliable, top quality video, audio streaming and hosting services that you can take advantage of starting right now. For more information about our services please visit our website at http://www.primcast.com/services.

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Just how important is Technical Support in an online Company?

When it comes to purchasing online streaming services, there is one thing in particular that you will want to pay extra attention to and that is the technical support. You may have already experienced connection problems or streaming not working at all. In those frustrating moments you want to have somebody you can call and fix it for you. The problem with streaming online, especially with live events is that you need 24/7 monitoring.

Technical support is one of the most important aspects of an online company and something that could mean the making or breaking of a deal. If you find a company that has good support then you have a great indicator that their services may be great as well. So how do you make sure that you have stumbled upon a company that cares for their customers? The best thing you could do is to simply give them a call. You could also try their online chat or e-mail them. What you are trying to find out is how they treat customers (or potential customers in your cast), how fast they respond to emails, calls, etc. and if they are any bit helpful. If you have a good experience with their technical support now then chances are you will find them very useful when a real problem occurs.

You should probably stay away from companies that offer paid technical support. Unless you are asking them for something outside the service they are providing you then you shouldn’t be paying extra for something that should have been provided to you in the first place. There are many companies that offer free online support that you needn’t bother yourself with those who are trying to rip you off.

Having a company you can rely on can make all the difference when just starting out in your online endeavor. So whether you are providing web services to other people or you are simply looking to stream online for entertainment only then you will need to work with a company that can fix any problem that may arise very fast.

When it comes to online only companies, you want to have as many ways to contact them as possible. Although all online companies offer email support, you should try to find a company that offers live chat or better yet, telephone support as well. This way you can at least make the correct assumption that the Company is confident enough to stand behind their services. You need to understand that there is no such thing as a perfect service that never has any issues. The important thing is the way those that provide you the service deal with the problems that arise.

Primcast is a top hosting and streaming provider. We offer professional online support for any problem that you may have while using our services. For more information about our services you can check out our website at http://www.primcast.com/services. Or simply call our 24/7 support line to see what we can do for you.

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What you should know before starting your own radio station

If you want to make your voice heard on the internet then there currently is no better choice than with online radio. Building your own online radio station could bring in multiple benefits. With enough support from your listeners you could turn this hobby into a full time income. Just imagine all the possibilities an online radio station brings.

Building your own radio station is quite easy to do nowadays. You have a lot of streaming providers to choose from and this can only mean good news for you. The SHOUTcast and Auto DJ software will also allow you to stream your station online 24/7.

The problem that most people have with online radio is that they find it hard to manage. Spending a lot of time in front of the computer, making sure that everything runs smoothly can be a full time job without the proper tools. Nowadays most companies offering online radio hosting have a solution that allows you to stream 24/7 automatically.

Even if you are new at streaming, there is a great deal of online tutorials on how to do it and if you still don’t have the necessary knowledge to do it yourself then you could simply ask the support team from the company you have purchased radio hosting services from. Most of the streaming service providers have free online support and they are available online 24/7.

However, you need to be careful when choosing the right radio hosting company.  Although there are many quality providers out there, once in a while you will find companies that are only after your money and will not provide you the services you paid for. A little bit of research could go a long way and could help you from wasting your money. Once you found yourself a service you can trust you should also test their online support to see if they are at all helpful. You can check this out by simply giving them a call and letting them know you intend to invest in their services. You can decide right there and then if they are somebody who you would like to speak to again. If you don’t like how they are treating you then there really is no point in having to deal with them again when you have a serious matter to resolve.

Although price is also a very important factor in choosing your radio hosting provider, consider that most of the time you get what you pay for. So if you are not sure whether a company is worth the price they are asking then you could search online for reviews or simply call them to see how they treat you.

Primcast is a hosting and streaming company that offers some of the most reliable and high-quality radio hosting services on the market today. We have tools to help you build a fully automated online radio station so you won’t have to sit in front of your computer the whole time you are streaming. To find out more about our services you can visit our website at http://www.primcast.com/shoutcaststreaming.

 

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Complement your online business with a mobile application

Mobile devices are without a doubt the future of entertainment media. There are now more mobile device users browsing the web than there are PC users. It has even been predicted that this number will continue to grow even further in the years to come. So if you are the owner of an online or offline business then you cannot afford to miss this opportunity.

If you are running any type of online or offline business then building a mobile application to complement your business would be a perfect choice. Just think about it, you could customize a mobile application however you would want to. You could add your company’s logo, social media updates, YouTube channel and much more. It could be the perfect complement to your services or to the product you are selling. This would certainly give you an advantage over your competition as right now there are very few companies that have really taken advantage of this opportunity.

Most business owners are scared when hearing the word ‘development’ because they falsely believe that they need to code the application themselves or that they have to pay a fortune to the developer that builds the application for them. In reality this is far from the truth. Nowadays there are so many freelance developers that you can find really good quality work for the cheap.

There are many freelance websites where you can find the right person to develop the application for you. There is Freelancer.com, Odesk.com, and Elance.com just to name a few. The way you can find the best person to develop an application for you is to check out their rating from the website where you find them.

Another great option for developing your application for mobile devices is to contact a company that does this professionally. Although you may have to pay a bit more money, the trade-off is totally worth it since you will be getting online support, bug fixes and even more benefits.

When it comes to mobile applications, there are very few things that haven’t been done already. This doesn’t mean that you shouldn’t build an application based on an idea you had just because somebody else had the same idea before you did. What you can do in this situation is to add your own twist, a little something extra or to personalize the application for your business. Make your application better or different than what you can already find on the market today. Even if you find it hard to believe, it is actually better to have some competition because this way you will be able to know if you have stumbled on a product idea that sells or if the application is just not worth developing.

In the end it is only up to you if you are going to sell your application or if you are going to offer it for free to your clients. Although you could make a profit with your application, you should first take the time and do a little bit of market research to find out if people are willing to spend money on it. The price for the application is another thing that you will want to concern yourself about. Even if your application has the potential to be sold, you will still need to offer it at the optimal price or you will risk people not buying it because it is either too expensive or it is too cheap and people believe it is of low quality.

Whichever type of mobile application you need developed, Primcast can do it for you. Our professional development team is always ready to take on difficult tasks. Our very satisfied customers are testament to the quality with which we are building our client’s applications. For more information or for a quote you should visit our website at: http://www.primcast.com/mobile-application-development.

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