How to Get More Listeners for your Radio Station

How to Get More Listeners for your Radio Station

Most of us are avid radio listeners and dedicate certain minutes of our day to this joyful leisure pursuit. For most, it’s probably while they’re driving home or commuting to and from the work place. For others, it could be while they’re cooking in the kitchen after a long hard day’s work. The reason why so many people listen to the radio is because of the universal appeal of music, which tugs at our heart with every song being played out.

We listen to radio show hosts and think, “Wow, I wish I had that job. Just sitting there and playing tunes and talking to people seems like a piece of cake.” Well, that’s where we’re wrong. Just because it looks so effortless, doesn’t mean that it actually is. In fact, a lot of time and effort goes into making a particular radio station successful and building up a huge and loyal audience. You will need talent, skill, hard work, a way with people, and most of all, determination to succeed.

If you have an internet radio station and you want to learn how to build up a good audience worldwide, we have some tips and tricks for you. By using our tips, you can increase the number of people who listen to your radio show. We can help you to acquire, maintain, and grow your audience. Our strategies are unique and very popular because they work for different countries and languages. We have researched and analyzed different features of human connection, internet marketing, and basic as well as in-depth rules of communication from our experience as one of the leading radio streaming companies here in the US.

Tips for increasing your internet radio show audience

Once you create your own internet radio station, it does not end there. You will have to get listeners and make sure you keep them attracted to your station. This will help listeners to discover your station from among a host of competitors out there. Your commitment to user acquisition should also be directed at converting them to life-long patrons of your channel. Here are some basic tips you should keep in mind in order to achieve this goal:



    1. Keep it simple: This rule is the most important when it comes to the name of your radio show. It should be short, simple, and unique so that your listeners can easily identify and remember it. Make sure it is simple to pronounce, write and won’t be confused with an existing show. Adding a dash of ‘Its Different!’ will help in favorable brand recall for your station.
    2. Discover a niche: In the radio station business, it is imperative to find a target audience or a particular niche that you can take advantage of. For example, while having a rock radio station would be a popular decision, you will face tons of competition. It might be more strategic to create a radio station specifically targeted to a certain age group- like one for kids or teenagers to cater to their specific music taste.
    3. Make your schedule known: Let your listeners know about which DJs or which genre of music you are broadcasting and when. Advertise the schedule in a creative way and create buzz about special events in the weeks leading up to them.
    4. Provide various listening options: Different browsers and operating systems make it difficult if your online radio show is supported by only a particular browser. You will need to ensure that your radio show can be listened to via a number of popular media players like Quicktime, Winamp, Realplayer and Windows Media Player. Here at Primcast, our player is cross browser and cross platform compatible.
    5. Have frequent contact with listeners: The best way to truly capture the hearts of your audience is to engage with them. You should allow listeners to call in and request songs, to broadcast messages to special ones, to share funny stories or tweets. Basically, make them the stars of the show from time to time. Use MIXXX & Skype to take calls during your live broadcast. Chat with Primcast for step by step instructions.
    6. Find ways to connect with your demographic: Search for online and offline communities or forums which focus on the same topics that you broadcast on your show. Go to meetings or take part in discussions, promote the show as well as get valuable feedback on how to provide attractions that will help build up your listener base.
    7. Promote your show through various social media channels: Social media is a treasure trove when it comes to advertising and there are innumerable sites and apps like Facebook, Twitter, Snapchat, Instagram, MySpace, and Ning which can vastly increase the number of people tuning in to your show. But you need to carefully pick what you post. Make sure you post engaging content, pictures, videos that will help people to connect with your radio show and not generic status updates and posts like “Make sure you tune into my show at so-and-so time.”
    8. Guest appearances: One sure fire way to bring in new listeners is to have guests on your radio show. No, they don’t have to be celebrities which you may not know how to contact, forget even pay for. They can be local rising stars and well-known people in the vicinity or the up and coming indie/pop/rock neighborhood college band. Just make sure to inject something new into your regular radio show schedule.
    9. Create enticing online descriptions: Write creative descriptions of your radio show and what you plan to focus on and share them via blog posts or little teaser videos. Use carefully designed keywords that Google will pick up on. All these little tips can help to increase the number of listeners.
    10. Make your website attractive: This is one of the most important strategies for gaining more listeners. You can use your website for publishing articles, blog posts, info graphics, opinion posts, listener messages etc. Just make it come alive so that people randomly browsing will be attracted enough to actually tune in to your show and give it a listen.

If you need professional help in getting your radio station to soar in popularity you can contact us. We will be glad to assist you in your growth aspirations.

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Starting a Vlog Made Easy

Starting a Vlog Made Easy

Has the latest trend of video blogging caught up to you yet? Although having just emerged onto the scene, video blogging seems to be making tracks in the blogging industry. This is for the simple reason that a most people find themselves unable to deny the lure of videos. Hence, video blogging is being seen as the new, fun way of reaching out to your audience.

If you are looking to be a part of this vlog phenomena but don’t know how or where to start, here are four basic steps to familiarize yourself with, to get the hang of video blogging.

Knowing the Basics of Video Blogging

Before you begin anything, you need to learn how it works. While the only thing that differentiates a blog from a vlog is the presence of a video, it isn’t as easy as you think. A vlog has a defined theme and what’s more, you have to release your video blogs consistently. In this aspect, it is similar to ordinary blogs. To be successful at the task of video blogging, you’ll have to make sure that you talk about something that people are interested in watching and more than that, you need to make sure you can produce videos on a regular basis and post them onto your video hosting platform.

After all, the only thing that keeps people interested in a blog is the frequency and regularity of its posts. This holds true for vlogs as well.

Finding the Right Equipment

Since the success of this method depends solely on having video and audio quality that is flawless, you need to make sure you have the right equipment before setting out on this venture. Here are some of the items you will need to start with.

  • Video Gear – A video camera is a must. You may decide to use your smartphone camera or an actual prosumer-level video camera that provides full HD videos in 1080p. The best part about consumer and prosumer cameras is that they come with a host of video and audio recording features. A DSLR is considered the best camera for video recording however the quality of its in-built microphone isn’t great.
  • Audio Gear – While video quality has to be at its best, the audio is just as important. Investing in a mic that has 3.5mm jacks will work for you as these can be used with DSLRs as well as ordinary cameras. However, if you want to step your audio quality up a notch, the USB-powered microphone is another affordable option when it comes to recording audio. But to get the best audio quality out there, you should get hold of an XLR microphone. These are effective as they can be plugged into your video camera or into an external digital audio recorder.
  • Editing Software – For the video to be effective, it may sometimes need to have titles, subheadings and more. To facilitate this, you should get your hands on the right editing software like Premier Pro, Final Cut X, Avid Media Composer or any of the others that are entering the market. Although any computer is capable of handling basic editing software, a computer having a multi-core processor, an SSD and RAM that exceeds 8 GB will allow fast and easy editing.
  • Lights – The use of lights in your video will differentiate your work from that of an amateur. The use of proper lighting, and not ambient light, can give your video a whole new feel.
  • Accessories –Now that the two basics elements of vlogging, that is, audio and video gear are dealt with, there are other accessories that one will need to successfully begin vlogging. The basic accessories that you should have ready before you start the video would include extra batteries, memory cards, cables and perhaps a tripod so you can make sure you get steady footage. However, accessories are usually determined by the type of video you are looking to shoot. For example, moving shots will require advanced gear that will need time to get the hang of but one can easily manage a basic video with just a camera, microphone and tripod.


Recording and Editing

Once you’ve made sure that all necessary equipment is at hand, then comes the actual recording. To get a good shot, check the exposure levels before beginning and ensure that there is nothing unwanted in the background. The moment you finish recording, check the files to see if you got the shot as you wanted. This way, if things aren’t as you desired, you can record it once again, right there. Beginners may take time to get the hang of the equipment and get the shot they want.

After shooting comes the more complex task of editing. Simple editing may not take much time but for complex editing, you will need to check up tutorials online and learn the intricacies involved in the process.

Releasing Your Videos

For the desired response, you need to choose the right platform to release your vlog on. With Primcast, you can upload unlimited videos, and deploy through our white-labeled player, directly on your website. You can also monetize your videos with pre-roll ads or VAST ads from any platforms, including Google DFP, AOL One, Tremor Video and more.

So these are the four basics that once mastered, will certainly get you through the journey of becoming a successful video blogger.

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Benefits Of Cloud Server Hosting

Benefits Of Cloud Server Hosting

If sky is the limit for your business, you simply cannot ignore the ‘Cloud’. For every potential business today, cloud server hosting has emerged as one of the prime necessities. Turn to popular statistics and you will find almost 50% of potential enterprises in the US embracing cloud server hosting to gain a competitive edge.

That speaks galore about the unsurpassed significance of cloud. Irrespective of your products or enterprise objectives, cloud services can streamline every single business operation. Especially, with the ever-growing business complexities, Cloud services seem to be the savior for businesses today.

Before we take the plunge into discussing cloud hosting benefits, let us develop an idea on what the cloud is all about.

Defining cloud computing

The term ‘cloud’ refers to a generic idea – transferring all your computing and files on a remote / virtual server rather than having the servers placed in-house, on the company premises. The technology helps users gain access to computer systems, thus downloading files seamlessly from one system to the other.

Cloud hosting utilizes virtual servers deployed on a cluster of dedicated servers that can scale indefinitely. So, where does cloud hosting differ from traditional server hosting? Let’s find out.

Identifying the differences

Server hosting can prove to be a cumbersome affair. The ordeals are even more when you have to manage your dedicated server all alone. Unlike traditional hosting, Primcast cloud server hosting ensures the management and maintenance of your services, thus enhancing your convenience. Cloud hosting also makes life easier for business owners. The technology allows quick fixing of glitches without even involving your IT support systems.

Simply integrate cloud into your IT infrastructure and forget about the hassles associated with dedicated servers. You can offload all your accessibility and continuity worries to a reliable cloud service provider while you free up your core IT team to do what they do best – scale up your business.

Knowing the benefits

With that brief introduction, let us move towards discussing the prime benefits of cloud server hosting.

  1. Enhancing efficiency

Your team does not have to worry about migration and integration. Primcast delivers turnkey cloud deployment solutions. Your IT workforce will have the liberty of devoting their time, efforts, and attention in other core operational areas, thus boosting your firm’s efficiency.

  1. Stringent security

Crucial business data happens to be highly important for every enterprise. Entrepreneurs always live under the threat of potential data loss or breaches. With the emergence of cloud server hosting, things have changed for the better.

Whether it is a natural calamity or an accident at workplace, your data will remain safe and secure. On the occasion of malfunctioning servers, multiple data centers will offer data backup.

  1. Lower operational costs

Cloud hosting renders useful assistance in data storage, computing, and more. As a result, business owners need not think about establishing separate IT infrastructure or renewing infrastructure every three to five years. That inevitably reduces development as well as maintenance costs.

You can channelize the financial resources in core business areas alongside saving additional costs of buying software programs and licenses.

  1. The gift of proper accessibility

Cloud hosting grants you the opportunity of accessing crucial data, whenever you need to do so. Irrespective of your physical location, cloud server hosting will offer instant data access to all the authorized people.

  1. Collaboration

With cloud server hosting, you will have better opportunities of organizing crucial business data. With secured data storage in a single location, those working in the same project will enjoy access to important documents, files, and slides.

This foster coordination and collaboration amongst your workforce. Employees working on a single project will have the chance to exchange views, ideas, and information.

  1. Unlimited storage space

Storage happens to be quite a critical factor when it boils down to executing IT operations. A major benefit of cloud hosting services is the uninhibited availability of storage space. You will no longer need to worry about restricted storage space any longer. Since cloud offers unrestricted storage space, you will not even have to arrange for additional storage.

  1. Disaster recovery

You must be aware of the fact that cloud server hosting comes with robust data security system. As the consequence, those using cloud computing will not have to invest in separate data recovery systems.

It will be the responsibility of your cloud hosting service providers to ensure fast and efficient data recovery, whenever there are accidents or natural calamities.

  1. Appropriate for every establishment

No matter what the size of the enterprise, cloud server hosting ensures efficiency and easy operations across industry verticals. From service-oriented sectors and business domains to medical and retail, cloud hosting created an entirely new connotation to ‘integration’ and ‘organization’.

  1. Faster recovery times

Compared to their traditional counterparts, cloud hosting service providers have the capability of recovering data at a lightning speed. Even if there is an accident, you will not have to wait for days for your data to get recovered.

You can restore business operations in no time with the same agility, speed, and efficiency. Productivity remains unaffected even during accidental occurrences.

Cloud for everyone?

A major segment of the industrial sector has embraced the power of cloud, and chosen to revolutionize their business operations with this technology. However, some of the players in the market are still nurturing apprehensions about its utility and importance.

With robust, dependable, and reliable security features made available by experienced cloud server hosting providers here in New York, the cloud can brighten your business’ future like never before.

Cloud hosting is undoubtedly the next generation business technology. Integrate it with your existing business processes and make room for innovations, agility, fluidity, and speed.

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Live Video Streaming: Important Tool for US Politics

Live Video Streaming: Important Tool for US Politics

The American political arena is gearing up for the upcoming 2016 Presidential elections. Candidates are in full swing, political events are going on full-fledged, and debates are already underway. It goes without saying that the electoral season happens to be one of the busiest times here in US. This political extravaganza goes on for months with debates, press releases and interviews each day.

With such highly crucial and hyped political activities being streamed live, there has been a significant change in the history of US politics. Take a look around and you will find live streaming to be a mainstream trend. And there are a couple of reasons responsible for it.

Let’s take a look at the details of the matter.

Reasons behind the popularity of live streaming

Both mobile networks and Smartphone adoption rates have increased. You also cannot forget the dramatic surge in broadband connection subscriptions. The most popular live streaming event was Superbowl 50, as it attracted almost 4-million viewers to the virtual platform. However, the online turn-up for election events will surpass these numbers by huge margins.

So, what is it that makes online video streaming so significant for US politics. Why has it become an integral part of political campaigns and electoral events here in US? Let’s get down to finding the answer.

Decoding the significance

Live streaming works like a magic wand for both politicians as well as journalists. It gives them the opportunity of streaming live events, commentary, electoral speeches, and pre-election campaigns more independently than ever before.

There is a significance of the term independent in this context.

Get back to earlier times and you will surely find the increasing dependence on television networks for featuring electoral campaigns and events. Both politicians and viewers had to rely on TV networks to watch these events.

The benefits

With the rapid emergence of live streaming, candidates will no longer have to rely on television networks for broadcasting their political campaigns.

Viewers and voters on the other end will enjoy direct access to streaming contents without having to depend on the flag-bearers of mainstream media.

Looking for the major trends

With that brief overview of the importance and benefits of live video streaming, let’s move onto the major live streaming trends.

  1. The shift towards real-time

Viewers and enthusiasts earlier had to view C-SPAN for viewing and listening to political news and events. Present times have a different story to narrate, as social media channels are taking up the role of broadcasters. From YouTube to Twitter, every social media platform offers instant access to political information.

YouTube has also taken up the leading role by moderating political debate sessions with global partners such as CNN.

That’s all about the general voters and the public. What about the politicians? They are also keeping up with the latest trends, and hence embracing live video streaming technology. Some of the benefits of this technology include:

  1. Greater reach to the youth: Tech savvy young individuals are always hooked onto social media networks. Streaming live campaigns will prove to be great of way of reaching out to them.
  2. Better engagement: The concept of live video streaming will inevitably result in highly engaged press and electorate. Live statements will offer perfect opportunities for debates and rebuttals. The comments of participants will be immortalized. So, there is no going back on words.
  3. Streaming options

Live streaming is rapidly transforming the ‘face’ and ‘phase’ of US political scenario. Quite a few well-known politicians are warming up to this concept, and using live video streaming services to enhance their campaign’s reach.

  1. Primcast for political updates

With the emergence of Primcast, there is some magnificent news for enthusiasts. As a plug-and-play streaming video solution, it will offer live streams from political events right at the moment it needs to be propagated.

Just arrange for a stable internet connection, and get your live political video streams running in few minutes with Primcast. Yes, it is that easy, thus ensuring unsurpassed convenience for journalists and politicians.

With a robust and reliable Content Delivery Network, Primcast will offer live video streaming to numerous viewers across the globe.

It’s time to get started

By now, you must be aware of all the requisites involved in live video streaming. Breeze through the checklist, if you wish to know what’s missing. Live video streaming depends on:

  • Robust video content hosting services such as Primcast.
  • Reliable internet connection with minimum upload speed of 2-5 Mbps
  • A video camera capable of featuring contents in real-time
  • Hardware encoders

With each of these elements performing their respective jobs, you will get to stream the most crucial political events, campaigns, from anywhere, with a push of a button. Perhaps, live video streaming will continue to earn popularity as one of the most important resources for engaging political campaigns.

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Radionomy Sued By Media Copyright Owners

Radionomy, Shoutcast, Winamp, Targetspot, Being Sued By Media Copyright Owners

Music listening and streaming trends have undergone substantial changes over the past decade or so. Passionate music lovers no longer need to rely on traditional radio or music streaming services for their favorite tracks. With huge technological advancements underway across the globe in today’s times, streaming services too have become bigger, and many companies are competing to get a piece of the pie.

Take the case of Radionomy. A service offered by a group of companies, (Shoutcast & Targetspot) where broadcasters are rewarded for large amounts of listeners, and stations with little or no listeners are shut down, as they are deemed not profitable.

The Front-Page Story

According to news sources, Radionomy along with its entire pack of partners have been allegedly found guilty in royalty affairs. The lawsuit filed by Sony & other copyright owners accuses Radionomy of improper royalty practices and no licensing payments since 2014. The entire proceedings of the case will be carried out in the California Federal Court.

The Legal State of Affairs

The music industry in general has been battling against piracy for quite some time now. Although the initial war was against cyber-lockers, torrent sites, and unauthorized MP3 index, it has now extended to fight large content distributors such as Radionomy.

As stated earlier, a group of record labels have come together and filed copyright infringement lawsuits against Radionomy and its partners. The music companies involved in this power-play are Arista Records, Sony Music Entertainment, Zomba Recording, and LaFace Records.

Radionomy offers access to music titles that are streamed directly from the computers of hobbyists. Listeners across the globe can place searches based on genres, artists, or theme. While innumerable users are reaping its benefits, Sony music labels have a different story to narrate. According to them, Radionomy’s track record has not been quite impressive when it comes to paying royalties or providing royalty reports to its broadcasters.

Evidence and Reports

Sony music labels corroborates these claims by producing rock-solid evidence in this regard.

Evidence 1:

According to their statements, Radionomy streamed and used tracks of a huge array of artists without permission. They include creations from Bob, Dylan, Christina Aguilera, Pink Floyd, Shakira, One Direction, Elvis Presley, Michael Jackson, Britney Spears, Adele, and John Mayer.

Evidence 2:

The additional evidence indicated towards the use of copyrighted music singles. Radionomy’s ‘One Direction The Radio’ service played recordings of “Something Great” and “Nobody Compares”; both of which are creations of One Direction and owned by the plaintiff.

Evidence 3:

The labels went on adding to Radionomy’s hassles by taking a dig at its service offerings. According to accusations, Radionomy encourages and rewards radio stations capable of attracting a huge number of audience. On the contrary, it penalizes stations failing to reach this ‘minimum audience’ targets.

The Verdict

There is simply no denying that a great diversity of online music is something great for us all. However, crucial issues of copyright infringement must be dealt seriously. Stay tuned for more updates on this one from us at Primcast.

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Setting Up an Internet Radio Station: What You Need to Know

Setting Up an Internet Radio Station: What You Need to Know

The last decade has evolved as the golden era of Internet radio. From innumerable listeners to numerous radio stations, there has been a dramatic surge in its popularity in all respects. With such an explosive growth rate, this is perhaps the best time for you to launch your own Internet Radio Station.

With the increased usage and adoption of smart mobile devices, radio listening trends have reached new heights of visibility and adoption. Tuning in to your desired channel no longer depends on whether you are at home, your office chamber, or driving. Smartphones, tablets, and other smart devices, enable access to your favorite radio channel, irrespective of your physical locations.

What statistics have to say?

If you still doubt how Internet radio enjoys immense popularity amongst different individuals belonging to diverse age groups, then here are a few interesting stats for you.

According to radio listening trends here in US, almost 124 million listeners every month tune into their preferred radio channels via Smartphones, laptops, tablets and other devices. Approximately 75% listeners within the 24-year age bracket and 50% listeners within 25 to 54-years age group rely on online radio, to enjoy quality hours of uninterrupted music.

Now, those stats are enough to deduce that Internet Radio already is and will be going from strength to strength in the coming years. Therefore, there can’t be a better time for you to launch your radio station than now! If you wish to give it a thought, here’s your guide.

  1. Understanding the basics

A crystal clear comprehension of the fundamentals will be the first step towards launching your radio station successfully. You will need to get a hang about how your internet radio station is going to work, and your audio is going to reach your desired audiences. Let’s get started.

Internet broadcasting encompasses three crucial aspects:

  • Source or you: You mix live or voice audio through your computer, change it into streaming data packets, and continually send them to the server.
  • Server or Provider: The server’s job is to clean up your audio and dispense it to appropriate channels.
  • Listener or audience: Online broadcasts can be heard by anybody by connecting with direct streaming links or via a player.


  1. Understanding Bandwidth

The streamed audios are called bandwidth. Bandwidth costs depend on content quality as well as your broadcasting frequency. However, bandwidth is unlimited when you host your station with Primcast.

  1. Equipment you need

Most of the misconceptions about launching your online radio station revolve around the types of equipment. There is no need of making huge investments in this context. Although most of the people think that they will require highly expensive musical setup, state-of-the-art microphones, dynamic equalizers as well as a sound-proof recording pad; that is not the truth.

Starting your internet radio station is not that expensive, as it is believed to be. All you need is the following equipment.

  1. Desktop or Laptop: You will not need anything special. A computer that helps you manage simple operations, broadcast your stations and update recording software will be enough.
  2. Sound internet connection: A strong internet connection will help you upload your musical tracks, as well as stream, live at high speeds.
  3. Decent microphone: Built-in microphones are good, but a highly functional microphone will prove to be even better.
  1. Server costs

Radio stations are hosted on servers located in data centers. Hosting your station on Primcast servers starts at just $8/mo.

  1. The broadcasting ordeals

It will be practically impossible to run your radio station throughout a week. That is something terribly overwhelming and might prove to be an ordeal in the long term. Cloud automation services will prove to be the best solution here.

Automated radio services will help you create non-stop radio shows by scheduling your playlists. You just need to determine your playlists and your radio station will get going, even when you are out for a beach holiday in Miami. Additionally, you will also gain the opportunity of inviting professional DJs and industry veterans to manage your show.

  1. Benefits of live broadcasting

Having an automated radio system in place is great. But, it is even greater to have real-time conversations with your target audience. Live communications and audience interaction happens to be a corner stone of radio broadcasting.

Live broadcasting will grant you the opportunity of striking real-time conversations with your group of listeners. You can include them in discussions about upcoming events, latest music singles as well as offer shout outs to them.

Such gestures will inevitably give them a special feeling, thus helping them develop familiarity with your station. They can join in discussions and conversations on Skype.

  1. Say ‘B’ for branding

Take the instance of any popular company or brand in this regard. What they have achieved for themselves are perfect branding and unbeatable recognition. And that has been the prime reason behind their uplifting from just another company to a highly popular brand.

Similar logic applies to your online radio station as well. You will have to create a unique recognition or presence for it. Whether you will do it by developing stunning logos, one-liners, catch-lines, slogans or exceptional music playing will be totally up to you.

  1. Avenues for revenues

It’s not just enough to set up your radio station. You will have to keep it alive and kicking. Running advertisements on your station can be a great way of generating revenues. There are radio launching services offering you free assistance in this context. They will not even charge any commissions.

Parting thoughts

Apart from the aspects mentioned above, you will also need to be attentive towards proper media management. Remember; your radio storage space will determine the number of tracks available for upload.

Launching your Internet radio station can prove to be a tricky affair if you are not quite acquainted with the nuances of the process. Seeking help from the professional radio set up services, and a little reference from this guide will inevitably ease all your hassles.

Produce Your Own Station! Start Your FREE 5 Day Trial!

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Live Video Recording To On-Demand Videos

Live Video Recording To On-Demand Videos: Unraveling Tips, Tricks, And Technologies

With a whopping 51.5% of video streaming consumption through WiFi, a lot has been stated about this latest digital marketing strategy. From real-time audience engagement to brand familiarity, live video streaming makes everything possible. You can also record live videos and release it for public viewing later. In that way, you will succeed in reaching out to potential customers and enthusiastic audiences, even if they are absent for the live event.
Releasing compelling and captivating live videos for on-demand viewing happens to be a widespread practice here in US. However, most people release it the way they receive it from their respective streaming video hosting service providers. Now, that is certainly not an amazingly good practice.
On this note, let’s look at some of the exciting ways of making your live recorded feeds a genuinely impressive on-demand experience. In the process, we will also get down to discussing a few highly functional video editing software tools.

Considering video editing

How would you feel, if you could tweak your videos for ensuring a better viewing experience for your audience? That sounds great? Doesn’t it? And here’s the catch. It is here that the concept of video editing comes across as a great option. Take a look at the following points for some effective video editing tips.

1.    Eliminate erroneous elements

Live video streams are live. Perhaps, that is the best part about them. And that happens to be the worst part too. Live recording captures every single movement and activities occurring at a particular moment. Quite naturally, undesired pauses, awkward intermissions, gaffes as well as several other errors get caught too.
•    The option of video editing helps you eliminate all such erroneous elements. With live video editing, you can also remove the ‘dead air’ time, before preparing the final video.
•    Another interesting benefit is the elimination of unnecessary video contents. Your target audience will inevitably not like to sit through multi-hour videos unless they are highly enjoyable throughout.
With video editing, you will have the choice to remove unnecessary contents and keep the highlights.

2.    Including credits

Video credits are a way of acknowledging the relentless efforts of several individuals involved in the production of the material. Additionally, it also makes your on-demand video more authentic and acceptable amongst potential viewers.
Since marketing videos are targeted towards specific consumer groups, it will be great to include Call-to-Actions to your on-demand videos. The video editing option will let you do that.

3.    Creating transitions

At times, video editing might leave you with awkward gaps between content chunks. These sudden jumps and breaks prepare the grounds for transitions. By fading out the sudden breaks and removing discontinuity in videos, transition offers a seamless viewing experience.
Viewers can now relate a certain episode to another without losing continuity between the two. If we get to down to the basics, we will find that ‘cut’ happens to be the elementary transition option. By aligning video clippings in succession, you can play a video clip right at the moment its predecessor stops. ‘Cut’ is fundamental and it is powerful and effective too!
Transitions are the key to offering seamless and uninterrupted viewing experience to audiences. So, it will prove to be highly effective in making your recorded video more engaging on-demand.

4.    Audio with clarity

You will never wish your target audience to get hold of a video offering poor sound quality. Therefore, audio editing will prove to be an effective way of cleaning up hums, hisses, blips or hullabaloo in the background, thus making the video more audible.

5.    Addition of titles

While streaming videos to Facebook or other social media platforms, you will require considering certain crucial aspects. Releasing the uncut video versions won’t be a great thing to do. Rather, you can include certain incredibly exciting visual elements to make the video more appealing. Some of the most common tactics in this context are:
•    Add titles in between video segments or introduce them right at the beginning. It will impart a highly professional feel to your videos.
•    Other than that, you also have the choice to classify the entire video into separate chunks. Each of these chunks might find relevance with distinct groups of viewers.
•    Title inclusions also make your live video streams informative. Your viewers will know what they are watching.

6.    Image exporting

You might face difficulties or inconvenience while viewing PPT slides in your video recordings. What you can do is add these presentations in your ‘behind-the-scenes’ or ‘after-facts’ segment.
Image exporting will help you lift these images from the presentation and place them in your on-demand video feeds. As the consequence, your target viewers and audiences will get to view highly entertaining videos.

Knowing the technologies

It is impossible to spice up your recorded live events without the proper technology. With the emergence of some of the robust video editing tech tools, things have become easier than before.
I.    Final Cut Pro X: It is intuitive and easy-to-use video editing software from Apple. Presence of plugins and advanced features take your videos from boring to brilliant.
II.    Adobe Premier Pro: Used in Mac computers and PCs, this particular software offers a more professional-looking video compared to its contemporaries.
III.    iMovie: As a better version of Final Cut, it combines simple functionality with fantastic features.
If you feel you need the professional touch to your final version of your video there are many experts here in the US, who have competencies to pump up its engagement level by a notch.

The bottom line

Video editing tips and highly functional editing tools make life easier for video editors. You can also rely on self-help and efforts while transforming your recorded events to on-demand videos if you follow these tips diligently.
Do write in to us and let us know if any other process needs to be a part of this list. We would love to hear from you.

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Trends that will Define Video Streaming in 2016

Trends that will Define Video Streaming in 2016

What is more appealing to you, an elaborate description of a product and its technical specs, or an engaging video, leaving behind an indelible impression on your mind? Most likely the latter will be your choice. According to market reports, video streaming consumption through WiFi amounts to a whopping 51.5%. Another report states that the cumulative time spent in viewing YouTube’s live video streaming is almost close to 6-billion hours.
These numbers explicitly state the unsurpassed popularity of videos. By creating a strong visual impact of your dream venture, video streaming helps achieve your marketing objectives quicker and more cost effectively. Be it a product or professional service, nothing explains your strong suite of  unique selling points better than creative and engaging videos.

From then to now

The previous year can be regarded as the golden era for live video streaming. 2015 not only popularized the concept but also prepared the grounds for further development and evolution. As a consequence, the first quarter of 2016 saw the emergence of some amazing live video streaming trends.
What will be in it for your digital marketing campaign?
Having an idea about these trends will help you devise highly beneficial marketing strategies for your business. Here is our compilation of the top 10 video streaming trends of 2016.

1.    Rapid expansion of live streaming

Whether it is traditional media or social media platforms, live streaming is increasingly gaining traction especially in the B2B market. Easy and convenient streaming options have pulled down almost all adoption barriers. Especially, with Facebook’s entry into the live video streaming market, live feeds are surpassing the popularity of saved video contents.

2.    Acceleration in online video viewing

Refer to the video-watching patterns in the past decade and it will unravel some great facts. With the advent of mobile innovations and the internet, almost every user spends a huge amount of time online. And this behavior has resulted in increased viewership of streaming videos. According to present market trends, this rapid acceleration in video viewing will further popularize streaming video content and Video-On-Demand.
This trend is substantiated by statistics across the globe. For instance here in the US, on average, a PC viewer watches almost 229 online videos every year. If market stats are anything to go by, then nearly 25% of web users make it a point to watch a video every day. With improved internet connections and network systems, this trend is only expected to boom in 2016.

3.    Emergence of video streaming applications

Other than video viewing patterns, 2016 will also record a massive upsurge in the growth and development of online video streaming applications and devices. Viewers will have access to Chromecast and Roku Stick along with good old mobiles, desktops, and tablets.

4.    The power to interact

Rather than a lot of tech jargon, it is always great to view interactive videos complemented with call to action overlays. Interactive live videos ensure better viewer engagement compared to their other counterparts. So, 2016 will offer the golden opportunity of increasing your viewer engagement alongside preparing the grounds for Virtual Reality.

5.    Golden times for video advertising

Business Insider states that at 1.84%, online video advertising achieves the maximum click-through-rates among all digital ad channels, and the popularity will continue in 2016. It has the potential to attract customers through robust and subject-oriented advertising contents.
The approximate revenues from online advertisement monetization for 2015 were at $7.7 billion. With the growth of bandwidth and increasing Smartphone ownership, this trend might experience a massive growth by almost 20% in 2016.

6.    Increased usage of mobile devices

There is no denying the role played by mobile devices in accelerating the success story for video streaming. 2016 will witness a dramatic surge in the use of mobile devices for viewing streaming content. This will be particularly due to the unparalleled comfort and convenience offered by mobile viewing. Going by the increasing contribution of mobile devices in web traffic, it will account for at least 70% of web traffic in 2016.

7.    The expected demise of TV subscriptions

With the emergence of online broadcasting, viewers have the opportunity of viewing streaming videos from their favorite channels. As the result, almost 2.4 million television viewers have abandoned traditional TV viewing. However, such accelerations in online video viewing will inevitably inflict fatal blows on the popularity of television programs, thus leading to low subscriptions.

8.    Say B for ‘branded’ and S for ‘simple.’

The year 2016 will offer great possibilities for online video streaming. The trend will find application in both the branded market as well as small-budget marketing projects. With this split, both market biggies as well as small and medium sized enterprises will enjoy quality marketing experience,
Market leaders will keep on producing exclusive content, thus achieving a competitive edge in the market. At the same time, those with low marketing budgets will enjoy access to top-quality broadcast tools and equipment. Both will experience the creation of a niche market, thus achieving recognition for their efforts.

9.    Enhancements in social media feed

It won’t be an overestimation to say that any marketing campaign is incomplete without social media. As an integral segment of marketing, social media happens to be present in every single marketing tactics or strategy.
With the increasing popularity of live video streaming, social media platforms will be lending the much needed support for its success in 2016. With unique video protocol implementation, lightning fast internet speed and better video compression, social media channels will support numerous live streams.

10.    The arrival of 4K

Picturesque locales or stunning product visuals will surely enthrall you to the tee. How about watching it in great detail? That is what 2016 has in store for you. By popularizing 4K picture quality with resolutions of 3840 x 2160, 2016 will mark the arrival of 4K.
Quite naturally, it will be time for codecs such as HEVC and others to gain grounds.

To sign off

When Instagram launched its video recording feature, there were almost 5-billion videos uploaded within a single day. This frenzy denotes the immense potential for digital marketers to push their products through a medium that is bound to yield amazing RoI.
With complete and dedicated adoption of the latest live video streaming technologies, its future simply can’t get better than in 2016. Moreover, with big brands as well as small enterprises opting for full-scale adoption of live video streaming, there is nothing that can stunt its growth.

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How to Start Live Streaming

Streaming live video can be intimidating to some, as it may be difficult to understand how to get started.  If you’ve been pondering the idea of streaming live, this article may help you get started whenever you are ready.

Here at Primcast, we have put together a knowledge base, with step by step instructions, to help you start streaming with various software or hardware encoders. We’ll explain what encoders do here in this article.

What is Live Streaming?

Live video streaming is the same as television broadcasting, but through the internet. It is the delivery of video content online, and is usually accessible on any device, depending on your setup. The demand for internet accessible video content increases exponentially each year, which has driven the streaming technology to evolve very rapidly. Primcast has been streaming live since 2004, adapting the earliest live streaming technologies from Abode and Microsoft. We’ve since grown to become one of the leading streaming providers for both Radio and Live Video.

How to Start Streaming Live

Are you ready to join the millions of users already broadcasting live video? You’ll need a camera, an encoder and live video streaming service from Primcast. You can choose any camera, however a good HD camera is recommended. You will also need an encoder, to take the video from the camera and send it to our streaming servers for distribution. Our encoder of choice, is the small yet versatile, Cerevo LiveShell 2, which can be purchased directly from us. Your HD camera must have an HDMI output, in order for it to work with the LiveShell 2.

If you don’t have the budget for an HD camera and hardware encoder, you can stream directly from your desktop or laptop, using any webcam and Flash Media Live Encoder (free). If you already have a Primcast account, our support team will remotely assist you with the setup.

Looking to re-stream an existing TV Channel?

You will need authorization to re-distribute that content from the channel owner. Although Primcast does not monitor your stream content, we do have to enforce copyright laws if we receive notices that you are broadcasting without authorization.
To broadcast an existing channel, you can use a Teradek VIDIU Pro for 1080p streaming or a Cerevo LiveShell 2 for up to 720p streaming. Both encoders have HDMI inputs, which means that can be connected to any cable or satellite box.

How do Viewers Access my Broadcast?

Your audience can view your live stream directly through your website or Facebook, depending on your account type. Our support team will assist you with the integration.

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Live365 Alternative – Worried about Live365 Closing?

Live365 announced in December of 2015, that it will be shutting down its operations at the end of January 2016. Thousands of broadcasters are left with less than 30 days to find a comparable provider.

Most of Live365 employees were laid off, when it’s offices were vacated at the end of the year. Why did all this happen? All of live365’s investors pulled right after the Copyright Royalty Board announced the new royalty fee schedule for 2016, which no longer makes includes special rates for small broadcasters.

The following message was sent out to all Live365 users late December 2015:

Dear Live365 Listener,

For 17 years, Live365 has offered small webcasters the opportunity to stream music and talk programming, providing an alternative distribution channel for diverse, quality content on the Internet in a legally responsible way.

Recently, the Copyright Royalty Board, the governing entity for establishing the sound recording royalty rates that are paid to copyright holders, has published the new rates for 2016-20. The previous provisions for small webcasters to opt for a percentage of revenue model were not renewed.

The current provisions end at the end of 2015. The absence of this license will make legally streaming copyrighted musical content prohibitively expensive for many small to mid-sized Internet broadcasters. Live365 relies on this license for many of their broadcast partners and, as such, has hard decisions to make regarding their future in the streaming industry.

Two weeks ago, Live365 faced an additional blow, losing the support of its investors who have helped the company with its mission for over a decade.

The company was forced to significantly reduce staff and is now actively looking for partners to help continue the service into 2016. At this time, Live365 is planning to keep their stations active while getting the word out about this investment opportunity. With nearly two decades of Internet streaming experience and thousands of paying customers, this could be an ideal situation for a company looking to diversify into streaming audio.

CEO N. Mark Lam has begun initial discussions with possible business partners as the company looks to new options in the new year.

Dean Kattari, Director of Broadcasting for Live365:

The true value of Live365 lies in it’s diversity of content – it’s a sanctuary where you can hear music and other content that it so unlike the template broadcasting that is heard on most terrestrial radio. These stations are the hard work of real human beings who use Live365 to share their vision with the world. It’s a home for musical discovery because many of these stations play emerging artists that terrestrial stations are reluctant to take a chance on. It would be a great loss for this to all go away.

While Live365 is going through this process, we understand that our listeners will have questions about how all of this will affect their service so we have provided a simple FAQ section to help answer some of them.

We thank you for being part of the Live365 family and hope for the best in 2016.

Rock on,
The Last of the Live365ers

Where Does This Leave Broadcasters?

Primcast is a privately owned company, streaming live since 2004.  We deliver fully managed, unlimited radio and video streaming services, backed by our 24/7 expert support staff.

What About Licensing Fees?

Primcast does not include licensing fees as part of the cost of our services, however we are one of the only few broadcasting service companies that provide monthly Royalty Reports. These reports will help you keep track the songs you have played and your listener hours, in order to calculate your fees. Primcast will also guide to getting your station licensed or block your US listeners to avoid the fees. The fee schedule for 2016 is available here.

Your First Month Is On Us!

Move your station to Primcast and enjoy your first month of service free. Just mention Live365 when you call 1 917 284 6090, or through our live chat.

Get Started Today!

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